Compare Funnel.io vs Google Analytics 360
See this
comparison of Funnel.io vs. Google Analytics 360
based on data from user reviews. Funnel.io rates 4.4/5 stars with 61 reviews. Google Analytics 360 rates 4.2/5 stars with 270 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Standard
$299
per month
 
Business
$449
per month
 
Professional
$699
per month
 
Agencies and Enterprise
Contact us
 
Free Trial
Free Trial Unavailable
Funnel.io
Standard
$299per month
Business
$449per month
Professional
$699per month
Agencies and Enterprise
Contact us
Free Trial
Google Analytics 360
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.6
8.7
Ease of Use
Ease of Use
8.3
8.0
Ease of Setup
Ease of Setup
8.8
7.8
Ease of Admin
Ease of Admin
8.8
8.3
Quality of Support
Quality of Support
9.3
7.9
Ease of Doing Business With
Ease of Doing Business With
9.4
8.5
Product Direction (% positive)
Product Direction (% positive)
8.3
8.1
Meets Requirements
Funnel.io
8.6
Google Analytics 360
8.7
Ease of Use
Funnel.io
8.3
Google Analytics 360
8.0
Ease of Setup
Funnel.io
8.8
Google Analytics 360
7.8
Ease of Admin
Funnel.io
8.8
Google Analytics 360
8.3
Quality of Support
Funnel.io
9.3
Google Analytics 360
7.9
Ease of Doing Business With
Funnel.io
9.4
Google Analytics 360
8.5
Product Direction (% positive)
Funnel.io
8.3
Google Analytics 360
8.1

Features

Metrics
Sessions - Digital Analytics
Funnel.io
9.2
Google Analytics 360
8.7
Engagement
Funnel.io
8.9
Google Analytics 360
8.4
Entry and Exit Pages
Funnel.io
8.3
Google Analytics 360
8.5
Standard Event Tracking
Funnel.io
8.5
Google Analytics 360
8.6
Custom Event Tracking
Funnel.io
8.6
Google Analytics 360
8.3
Retention
Funnel.io
8.3
Google Analytics 360
8.3
Return
Funnel.io
8.6
Google Analytics 360
8.1
Conversions
Funnel.io
8.9
Google Analytics 360
8.3
Funnels
Funnel.io
8.9
Google Analytics 360
8.1
Reporting
Real-Time Reporting
Funnel.io
8.3
Google Analytics 360
8.8
Trending
Funnel.io
8.8
Google Analytics 360
8.4
Retroactive Reporting
Funnel.io
8.6
Google Analytics 360
8.3
Segmentation
Funnel.io
8.6
Google Analytics 360
8.3
Mobile Reporting
Funnel.io
8.6
Google Analytics 360
8.3
Unification Across Devices
Funnel.io
7.8
Google Analytics 360
8.2
Custom Reports and Dashboards
Funnel.io
9.2
Google Analytics 360
8.5
Other
User Data
Funnel.io
Not enough data available
Google Analytics 360
8.3
Site Search Reporting
Funnel.io
Not enough data available
Google Analytics 360
8.1
Load Time Monitoring
Funnel.io
Not enough data available
Google Analytics 360
8.2
Campaign Tracking
Funnel.io
8.6
Google Analytics 360
8.3
E-Commerce
Funnel.io
9.1
Google Analytics 360
8.3
Promotional Messages
Funnel.io
Not enough data available
Google Analytics 360
8.1
Administration Alerts
Funnel.io
Not enough data available
Google Analytics 360
8.2
Administration
Performance and Reliability
Funnel.io
9.0
Google Analytics 360
8.5
User, Role, and Access Management
Funnel.io
8.5
Google Analytics 360
8.6
API / Integrations
Funnel.io
8.9
Google Analytics 360
8.3
QA Testing
Funnel.io
Not enough data available
Google Analytics 360
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
44.3%
47.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.5%
32.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.3%
20.8%
Funnel.io
Small-Business
44.3%
Mid-Market
52.5%
Enterprise
3.3%
Google Analytics 360
Small-Business
47.2%
Mid-Market
32.0%
Enterprise
20.8%

Reviewers' Industry

 
Marketing and Advertising
32.5%
Marketing and Advertising
17.9%
 
Internet
11.7%
Information Technology and Services
4.8%
 
Information Technology and Services
11.7%
Real Estate
3.9%
 
Retail
6.5%
Education Management
3.9%
 
Health, Wellness and Fitness
2.6%
Computer Software
3.9%
 
Other
35.1%
Other
65.5%
Funnel.io
Marketing and Advertising
32.5%
Internet
11.7%
Information Technology and Services
11.7%
Retail
6.5%
Health, Wellness and Fitness
2.6%
Other
35.1%
Google Analytics 360
Marketing and Advertising
17.9%
Information Technology and Services
4.8%
Real Estate
3.9%
Education Management
3.9%
Computer Software
3.9%
Other
65.5%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

Funnel was easy to set up for cost import, report creation Lot of data available from different platform Custom dimension is very useful to create reports according to marketing objectivs Very time saving by centralization Support really reactive

G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Individual & Family Services

There is nothing I do not like about Funnel. io

G2 Crowd User in Think Tanks

The one caveat: If you don't go into this product with a clear set of goals and objectives, it's easy to get lost. While this is true of most Google products (especially Analytics), since 360 is so comprehensive, you need even more focus to not get pulled...

 
Funnel.io
Most Helpful Favorable Review
G2 Crowd User

Funnel was easy to set up for cost import, report creation Lot of data available from different platform Custom dimension is very useful to create reports according to marketing objectivs Very time saving by centralization Support really reactive

Most Helpful Critical Review
G2 Crowd User in Individual & Family Services

There is nothing I do not like about Funnel. io

Google Analytics 360
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
G2 Crowd User in Think Tanks

The one caveat: If you don't go into this product with a clear set of goals and objectives, it's easy to get lost. While this is true of most Google products (especially Analytics), since 360 is so comprehensive, you need even more focus to not get pulled...

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