Compare Funnel.io, Google Analytics 360, and IBM Digital Analytics
 Funnel.io 4.4 Based on 55 reviews |  Google Analytics 360 4.2 Based on 246 reviews |  IBM Digital Analytics 2.9 Based on 52 reviews |
Pricing
Standard $299 per month | ‐ | ‐ | |
Business $449 per month | ‐ | ‐ | |
Professional $699 per month | ‐ | ‐ | |
Agencies and Enterprise Contact us | ‐ | ‐ | |
Free Trial | Free Trial | Free Trial |
Ratings
| Meets Requirements | 8.6 (Based on 51 reviews) | 8.8 (Based on 227 reviews) | 6.9 (Based on 48 reviews) |
| Ease of Use | 8.4 (Based on 51 reviews) | 8.2 (Based on 227 reviews) | 5.9 (Based on 48 reviews) |
| Ease of Setup | 8.8 (Based on 31 reviews) | 8.0 (Based on 102 reviews) | 5.7 (Based on 19 reviews) |
| Ease of Admin | 8.9 (Based on 31 reviews) | 8.5 (Based on 101 reviews) | 7.0 (Based on 21 reviews) |
| Quality of Support | 9.3 (Based on 48 reviews) | 8.1 (Based on 199 reviews) | 6.2 (Based on 43 reviews) |
| Ease of Doing Business With | 9.4 (Based on 30 reviews) | 8.6 (Based on 99 reviews) | 7.1 (Based on 21 reviews) |
| Product Direction (% positive) | 8.6 (Based on 51 reviews) | 8.3 (Based on 222 reviews) | 4.0 (Based on 47 reviews) |
Features
Reviewers' Company Size
Small-Business (50 or fewer emp.) | 45.5% | 48.2% | 14.6% |
Mid-Market (51-1000 emp.) | 50.9% | 31.8% | 33.3% |
Enterprise (> 1000 emp.) | 3.6% | 20.0% | 52.1% |
Reviewers' Industry
Marketing and Advertising 32.4% | Marketing and Advertising 17.4% | Retail 17.5% | |
Internet 12.7% | Information Technology and Services 5.1% | Marketing and Advertising 17.5% | |
Information Technology and Services 12.7% | Real Estate 4.2% | Insurance 7.9% | |
Retail 7.0% | Internet 3.9% | Information Technology and Services 7.9% | |
Health, Wellness and Fitness 2.8% | Education Management 3.6% | Internet 6.3% | |
Other 32.4% | Other 65.8% | Other 42.9% |
Reviews
| Most Helpful Favorable Review | G2 Crowd User in Food & Beverages Funnel is a great and really easy tool to use, giving me a good overview of marketing spend and performance of our different channels. Their staff is also really helpful and supportive. | G2 Crowd User in Marketing and Advertising Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues. | G2 Crowd User in Automotive I was working for petsmart.com when I was able to use this software. During my tenure it gave me a very granular insights to see our customers purchasing behavior. This benefit me to create a yearly promotions from the past data I was able to gather from... |
| Most Helpful Critical Review | Shabnam M. Administrator in Internet So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily | G2 Crowd User Customer service is hard to access real people and not just computer operated people | G2 Crowd User in Marketing and Advertising The IBM platform is outdated and very difficult to slice and dice large data sets. Unlike GA which has click to filter options and the ability to quickly create custom reports, the time it takes for the system to churn out the data and then the time to... |
