Compare Funnel.io, Google Analytics 360, and IBM Digital Analytics

 
Standard
$299 per month
 
Business
$449 per month
 
Professional
$699 per month
 
Agencies and Enterprise
Contact us
 
Free Trial
Free Trial
Free Trial
 $ Get a Quote$ Get a QuoteRequest More InformationRequest More Information$ Get a Quote$ Get a Quote
Meets RequirementsSee More
Meets RequirementsSee More
8.6
(Based on 51 reviews)
8.8
(Based on 227 reviews)
6.9
(Based on 48 reviews)
Ease of UseSee More
Ease of UseSee More
8.4
(Based on 51 reviews)
8.2
(Based on 227 reviews)
5.9
(Based on 48 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.8
(Based on 31 reviews)
8.0
(Based on 102 reviews)
5.7
(Based on 19 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.9
(Based on 31 reviews)
8.5
(Based on 101 reviews)
7.0
(Based on 21 reviews)
Quality of SupportSee More
Quality of SupportSee More
9.3
(Based on 48 reviews)
8.1
(Based on 199 reviews)
6.2
(Based on 43 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
9.4
(Based on 30 reviews)
8.6
(Based on 99 reviews)
7.1
(Based on 21 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.6
(Based on 51 reviews)
8.3
(Based on 222 reviews)
4.0
(Based on 47 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.5%
48.2%
14.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
50.9%
31.8%
33.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.6%
20.0%
52.1%
 
Marketing and Advertising
32.4%
Marketing and Advertising
17.4%
Retail
17.5%
 
Internet
12.7%
Information Technology and Services
5.1%
Marketing and Advertising
17.5%
 
Information Technology and Services
12.7%
Real Estate
4.2%
Insurance
7.9%
 
Retail
7.0%
Internet
3.9%
Information Technology and Services
7.9%
 
Health, Wellness and Fitness
2.8%
Education Management
3.6%
Internet
6.3%
 
Other
32.4%
Other
65.8%
Other
42.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Food & Beverages

Funnel is a great and really easy tool to use, giving me a good overview of marketing spend and performance of our different channels. Their staff is also really helpful and supportive.

G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

G2 Crowd User in Automotive

I was working for petsmart.com when I was able to use this software. During my tenure it gave me a very granular insights to see our customers purchasing behavior. This benefit me to create a yearly promotions from the past data I was able to gather from...

Most Helpful Critical Review
Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

G2 Crowd User

Customer service is hard to access real people and not just computer operated people

G2 Crowd User in Marketing and Advertising

The IBM platform is outdated and very difficult to slice and dice large data sets. Unlike GA which has click to filter options and the ability to quickly create custom reports, the time it takes for the system to churn out the data and then the time to...

 
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Kate from G2 Crowd

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