Compare Funnel.io vs Google Tag Manager
See this
comparison of Funnel.io vs. Google Tag Manager
based on data from user reviews. Funnel.io rates 4.4/5 stars with 61 reviews. Google Tag Manager rates 4.5/5 stars with 230 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Standard
$299
per month
 
Business
$449
per month
 
Professional
$699
per month
 
Agencies and Enterprise
Contact us
 
Free Trial
Free Trial Unavailable
Funnel.io
Standard
$299per month
Business
$449per month
Professional
$699per month
Agencies and Enterprise
Contact us
Free Trial
Google Tag Manager
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.6
9.2
Ease of Use
Ease of Use
8.3
7.7
Ease of Setup
Ease of Setup
8.8
7.8
Ease of Admin
Ease of Admin
8.8
8.2
Quality of Support
Quality of Support
9.3
6.7
Ease of Doing Business With
Ease of Doing Business With
9.4
8.0
Product Direction (% positive)
Product Direction (% positive)
8.3
8.7
Meets Requirements
Funnel.io
8.6
Google Tag Manager
9.2
Ease of Use
Funnel.io
8.3
Google Tag Manager
7.7
Ease of Setup
Funnel.io
8.8
Google Tag Manager
7.8
Ease of Admin
Funnel.io
8.8
Google Tag Manager
8.2
Quality of Support
Funnel.io
9.3
Google Tag Manager
6.7
Ease of Doing Business With
Funnel.io
9.4
Google Tag Manager
8.0
Product Direction (% positive)
Funnel.io
8.3
Google Tag Manager
8.7

Features

Metrics
Sessions - Digital Analytics
Funnel.io
9.2
Google Tag Manager
8.8
Engagement
Funnel.io
8.9
Google Tag Manager
8.8
Entry and Exit Pages
Funnel.io
8.3
Google Tag Manager
8.6
Standard Event Tracking
Funnel.io
8.5
Google Tag Manager
9.0
Custom Event Tracking
Funnel.io
8.6
Google Tag Manager
8.9
Retention
Funnel.io
8.3
Google Tag Manager
8.3
Return
Funnel.io
8.6
Google Tag Manager
8.2
Conversions
Funnel.io
8.9
Google Tag Manager
9.1
Funnels
Funnel.io
8.9
Google Tag Manager
8.5
Reporting
Real-Time Reporting
Funnel.io
8.3
Google Tag Manager
9.5
Trending
Funnel.io
8.8
Google Tag Manager
8.4
Retroactive Reporting
Funnel.io
8.6
Google Tag Manager
7.8
Segmentation
Funnel.io
8.6
Google Tag Manager
8.8
Mobile Reporting
Funnel.io
8.6
Google Tag Manager
8.8
Unification Across Devices
Funnel.io
7.8
Google Tag Manager
8.6
Custom Reports and Dashboards
Funnel.io
9.2
Google Tag Manager
8.3
Other
User Data
Funnel.io
Not enough data available
Google Tag Manager
8.4
Site Search Reporting
Funnel.io
Not enough data available
Google Tag Manager
8.5
Load Time Monitoring
Funnel.io
Not enough data available
Google Tag Manager
8.2
Campaign Tracking
Funnel.io
8.6
Google Tag Manager
9.0
E-Commerce
Funnel.io
9.1
Google Tag Manager
8.7
Promotional Messages
Funnel.io
Not enough data available
Google Tag Manager
8.0
Administration Alerts
Funnel.io
Not enough data available
Google Tag Manager
8.1
Administration
Performance and Reliability
Funnel.io
9.0
Google Tag Manager
9.0
User, Role, and Access Management
Funnel.io
8.5
Google Tag Manager
9.0
API / Integrations
Funnel.io
8.9
Google Tag Manager
8.7
QA Testing
Funnel.io
Not enough data available
Google Tag Manager
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
44.3%
51.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.5%
34.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.3%
13.5%
Funnel.io
Small-Business
44.3%
Mid-Market
52.5%
Enterprise
3.3%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%

Reviewers' Industry

 
Marketing and Advertising
32.5%
Marketing and Advertising
38.0%
 
Internet
11.7%
Internet
9.8%
 
Information Technology and Services
11.7%
Computer Software
7.4%
 
Retail
6.5%
Information Technology and Services
7.1%
 
Health, Wellness and Fitness
2.6%
Retail
2.4%
 
Other
35.1%
Other
35.4%
Funnel.io
Marketing and Advertising
32.5%
Internet
11.7%
Information Technology and Services
11.7%
Retail
6.5%
Health, Wellness and Fitness
2.6%
Other
35.1%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

Easily integrates with most advertising platforms. Gather data, dimension mapping between different ad platforms.

G2 Crowd User in Internet

Fairly easy to use & easy to find solutions

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Individual & Family Services

There is nothing I do not like about Funnel. io

Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

 
Funnel.io
Most Helpful Favorable Review
G2 Crowd User

Easily integrates with most advertising platforms. Gather data, dimension mapping between different ad platforms.

Most Helpful Critical Review
G2 Crowd User in Individual & Family Services

There is nothing I do not like about Funnel. io

Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User in Internet

Fairly easy to use & easy to find solutions

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Screenshots

 
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