Compare Funnel.io, GoSquared, Adobe Analytics, and Google Analytics

Pricing

 
Standard
$299
per month
Plans start at
$29
a month
 
Business
$449
per month
 
Professional
$699
per month
 
Agencies and Enterprise
Contact us
 
Free Trial
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Funnel.io
Standard
$299per month
Business
$449per month
Professional
$699per month
Agencies and Enterprise
Contact us
Free Trial
GoSquared
Plans start at
$29a month
Free Trial
Adobe Analytics
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.6
9.0
8.3
9.0
Ease of Use
Ease of Use
8.3
9.1
6.9
7.6
Ease of Setup
Ease of Setup
8.8
9.6
6.4
7.8
Ease of Admin
Ease of Admin
8.8
8.8
7.2
8.1
Quality of Support
Quality of Support
9.3
9.4
7.5
7.3
Ease of Doing Business With
Ease of Doing Business With
9.4
9.1
7.6
8.2
Product Direction (% positive)
Product Direction (% positive)
8.3
9.2
6.9
8.4
Meets Requirements
Funnel.io
8.6
GoSquared
9.0
Adobe Analytics
8.3
Google Analytics
9.0
Ease of Use
Funnel.io
8.3
GoSquared
9.1
Adobe Analytics
6.9
Google Analytics
7.6
Ease of Setup
Funnel.io
8.8
GoSquared
9.6
Adobe Analytics
6.4
Google Analytics
7.8
Ease of Admin
Funnel.io
8.8
GoSquared
8.8
Adobe Analytics
7.2
Google Analytics
8.1
Quality of Support
Funnel.io
9.3
GoSquared
9.4
Adobe Analytics
7.5
Google Analytics
7.3
Ease of Doing Business With
Funnel.io
9.4
GoSquared
9.1
Adobe Analytics
7.6
Google Analytics
8.2
Product Direction (% positive)
Funnel.io
8.3
GoSquared
9.2
Adobe Analytics
6.9
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Funnel.io
9.2
GoSquared
9.1
Adobe Analytics
8.5
Google Analytics
9.0
Engagement
Funnel.io
8.9
GoSquared
8.9
Adobe Analytics
8.2
Google Analytics
8.7
Entry and Exit Pages
Funnel.io
8.3
GoSquared
8.4
Adobe Analytics
8.4
Google Analytics
8.7
Standard Event Tracking
Funnel.io
8.5
GoSquared
8.5
Adobe Analytics
8.3
Google Analytics
8.5
Custom Event Tracking
Funnel.io
8.6
GoSquared
8.6
Adobe Analytics
8.3
Google Analytics
8.3
Retention
Funnel.io
8.3
GoSquared
9.0
Adobe Analytics
7.9
Google Analytics
8.2
Return
Funnel.io
8.6
GoSquared
Not enough data available
Adobe Analytics
7.9
Google Analytics
8.4
Conversions
Funnel.io
8.9
GoSquared
9.0
Adobe Analytics
8.3
Google Analytics
8.5
Funnels
Funnel.io
8.9
GoSquared
Not enough data available
Adobe Analytics
8.0
Google Analytics
8.1
Reporting
Real-Time Reporting
Funnel.io
8.3
GoSquared
9.5
Adobe Analytics
8.1
Google Analytics
8.7
Trending
Funnel.io
8.8
GoSquared
8.9
Adobe Analytics
8.1
Google Analytics
8.5
Retroactive Reporting
Funnel.io
8.6
GoSquared
8.5
Adobe Analytics
7.9
Google Analytics
8.2
Segmentation
Funnel.io
8.6
GoSquared
8.6
Adobe Analytics
8.3
Google Analytics
8.3
Mobile Reporting
Funnel.io
8.6
GoSquared
8.3
Adobe Analytics
7.8
Google Analytics
8.5
Unification Across Devices
Funnel.io
7.8
GoSquared
8.7
Adobe Analytics
7.6
Google Analytics
8.2
Custom Reports and Dashboards
Funnel.io
9.2
GoSquared
8.9
Adobe Analytics
8.2
Google Analytics
8.4
Other
User Data
Funnel.io
Not enough data available
GoSquared
8.3
Adobe Analytics
8.3
Google Analytics
8.4
Site Search Reporting
Funnel.io
Not enough data available
GoSquared
Not enough data available
Adobe Analytics
8.2
Google Analytics
8.5
Load Time Monitoring
Funnel.io
Not enough data available
GoSquared
Not enough data available
Adobe Analytics
7.7
Google Analytics
8.3
Campaign Tracking
Funnel.io
8.6
GoSquared
8.8
Adobe Analytics
8.3
Google Analytics
8.7
E-Commerce
Funnel.io
9.1
GoSquared
8.9
Adobe Analytics
8.2
Google Analytics
8.4
Promotional Messages
Funnel.io
Not enough data available
GoSquared
8.7
Adobe Analytics
7.8
Google Analytics
8.0
Administration Alerts
Funnel.io
Not enough data available
GoSquared
8.5
Adobe Analytics
7.9
Google Analytics
8.1
Administration
Performance and Reliability
Funnel.io
9.0
GoSquared
9.1
Adobe Analytics
8.1
Google Analytics
8.9
User, Role, and Access Management
Funnel.io
8.5
GoSquared
8.5
Adobe Analytics
8.2
Google Analytics
8.9
API / Integrations
Funnel.io
8.9
GoSquared
8.9
Adobe Analytics
7.7
Google Analytics
8.4
QA Testing
Funnel.io
Not enough data available
GoSquared
8.8
Adobe Analytics
7.9
Google Analytics
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.0%
50.0%
25.3%
60.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.7%
27.5%
27.3%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.3%
22.5%
47.4%
11.9%
Funnel.io
Small-Business
45.0%
Mid-Market
51.7%
Enterprise
3.3%
GoSquared
Small-Business
50.0%
Mid-Market
27.5%
Enterprise
22.5%
Adobe Analytics
Small-Business
25.3%
Mid-Market
27.3%
Enterprise
47.4%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%

Reviewers' Industry

 
Marketing and Advertising
32.9%
Marketing and Advertising
14.6%
Marketing and Advertising
14.5%
Marketing and Advertising
22.2%
 
Internet
11.8%
Information Technology and Services
8.3%
Retail
6.0%
Computer Software
6.9%
 
Information Technology and Services
11.8%
Financial Services
6.3%
Financial Services
5.3%
Information Technology and Services
6.8%
 
Retail
6.6%
Entertainment
6.3%
Information Technology and Services
4.9%
Internet
6.2%
 
Health, Wellness and Fitness
2.6%
Staffing and Recruiting
4.2%
Internet
4.2%
Higher Education
3.0%
 
Other
34.2%
Other
60.4%
Other
65.0%
Other
54.8%
Funnel.io
Marketing and Advertising
32.9%
Internet
11.8%
Information Technology and Services
11.8%
Retail
6.6%
Health, Wellness and Fitness
2.6%
Other
34.2%
GoSquared
Marketing and Advertising
14.6%
Information Technology and Services
8.3%
Financial Services
6.3%
Entertainment
6.3%
Staffing and Recruiting
4.2%
Other
60.4%
Adobe Analytics
Marketing and Advertising
14.5%
Retail
6.0%
Financial Services
5.3%
Information Technology and Services
4.9%
Internet
4.2%
Other
65.0%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Fund-Raising

When I switched to funnel.io I was apprehensive but it was very easy to use

Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Individual & Family Services

There is nothing I do not like about Funnel. io

Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Funnel.io
Most Helpful Favorable Review
G2 Crowd User in Fund-Raising

When I switched to funnel.io I was apprehensive but it was very easy to use

Most Helpful Critical Review
G2 Crowd User in Individual & Family Services

There is nothing I do not like about Funnel. io

GoSquared
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided
Funnel.io
No videos provided
GoSquared
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
Funnel.io
No downloads provided
GoSquared
No downloads provided
Google Analytics
No downloads provided
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