Compare Funnel.io, GoSquared, Adobe Analytics, and IBM Digital Analytics

Pricing

 
Standard
$299 per month
Plans start at
$29 a month
 
Business
$449 per month
 
Professional
$699 per month
 
Agencies and Enterprise
Contact us
 
Free Trial
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Funnel.io
Standard
$299per month
Business
$449per month
Professional
$699per month
Agencies and Enterprise
Contact us
Free Trial
GoSquared
Plans start at
$29a month
Free Trial
Adobe Analytics
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.6
9.0
8.3
6.7
Ease of Use
Ease of Use
8.3
9.1
6.9
5.5
Ease of Setup
Ease of Setup
8.8
9.6
6.4
5.2
Ease of Admin
Ease of Admin
8.8
8.8
7.2
6.7
Quality of Support
Quality of Support
9.3
9.4
7.5
5.9
Ease of Doing Business With
Ease of Doing Business With
9.4
9.1
7.6
6.8
Product Direction (% positive)
Product Direction (% positive)
8.3
9.2
6.9
3.2
Meets Requirements
Funnel.io
8.6
GoSquared
9.0
Adobe Analytics
8.3
IBM Digital Analytics
6.7
Ease of Use
Funnel.io
8.3
GoSquared
9.1
Adobe Analytics
6.9
IBM Digital Analytics
5.5
Ease of Setup
Funnel.io
8.8
GoSquared
9.6
Adobe Analytics
6.4
IBM Digital Analytics
5.2
Ease of Admin
Funnel.io
8.8
GoSquared
8.8
Adobe Analytics
7.2
IBM Digital Analytics
6.7
Quality of Support
Funnel.io
9.3
GoSquared
9.4
Adobe Analytics
7.5
IBM Digital Analytics
5.9
Ease of Doing Business With
Funnel.io
9.4
GoSquared
9.1
Adobe Analytics
7.6
IBM Digital Analytics
6.8
Product Direction (% positive)
Funnel.io
8.3
GoSquared
9.2
Adobe Analytics
6.9
IBM Digital Analytics
3.2

Features

Metrics
Sessions - Digital Analytics
Funnel.io
9.2
GoSquared
9.1
Adobe Analytics
8.5
IBM Digital Analytics
7.7
Engagement
Funnel.io
8.9
GoSquared
8.9
Adobe Analytics
8.2
IBM Digital Analytics
6.9
Entry and Exit Pages
Funnel.io
8.3
GoSquared
8.4
Adobe Analytics
8.3
IBM Digital Analytics
7.1
Standard Event Tracking
Funnel.io
8.5
GoSquared
8.5
Adobe Analytics
8.3
IBM Digital Analytics
6.9
Custom Event Tracking
Funnel.io
8.6
GoSquared
8.6
Adobe Analytics
8.3
IBM Digital Analytics
6.4
Retention
Funnel.io
8.3
GoSquared
9.0
Adobe Analytics
7.9
IBM Digital Analytics
6.9
Return
Funnel.io
8.6
GoSquared
Not enough data available
Adobe Analytics
7.9
IBM Digital Analytics
6.8
Conversions
Funnel.io
8.9
GoSquared
9.0
Adobe Analytics
8.3
IBM Digital Analytics
7.4
Funnels
Funnel.io
8.9
GoSquared
Not enough data available
Adobe Analytics
8.0
IBM Digital Analytics
6.4
Reporting
Real-Time Reporting
Funnel.io
8.3
GoSquared
9.5
Adobe Analytics
8.1
IBM Digital Analytics
5.7
Trending
Funnel.io
8.8
GoSquared
8.9
Adobe Analytics
8.1
IBM Digital Analytics
6.1
Retroactive Reporting
Funnel.io
8.6
GoSquared
8.5
Adobe Analytics
7.9
IBM Digital Analytics
6.1
Segmentation
Funnel.io
8.6
GoSquared
8.6
Adobe Analytics
8.3
IBM Digital Analytics
5.9
Mobile Reporting
Funnel.io
8.6
GoSquared
8.3
Adobe Analytics
7.8
IBM Digital Analytics
4.9
Unification Across Devices
Funnel.io
7.8
GoSquared
8.7
Adobe Analytics
7.6
IBM Digital Analytics
5.4
Custom Reports and Dashboards
Funnel.io
9.2
GoSquared
8.9
Adobe Analytics
8.2
IBM Digital Analytics
5.7
Other
User Data
Funnel.io
Not enough data available
GoSquared
8.3
Adobe Analytics
8.3
IBM Digital Analytics
6.2
Site Search Reporting
Funnel.io
Not enough data available
GoSquared
Not enough data available
Adobe Analytics
8.2
IBM Digital Analytics
6.5
Load Time Monitoring
Funnel.io
Not enough data available
GoSquared
Not enough data available
Adobe Analytics
7.7
IBM Digital Analytics
5.3
Campaign Tracking
Funnel.io
8.6
GoSquared
8.8
Adobe Analytics
8.3
IBM Digital Analytics
6.6
E-Commerce
Funnel.io
9.1
GoSquared
8.9
Adobe Analytics
8.2
IBM Digital Analytics
7.3
Promotional Messages
Funnel.io
Not enough data available
GoSquared
8.7
Adobe Analytics
7.8
IBM Digital Analytics
6.5
Administration Alerts
Funnel.io
Not enough data available
GoSquared
8.5
Adobe Analytics
7.9
IBM Digital Analytics
6.3
Administration
Performance and Reliability
Funnel.io
9.0
GoSquared
9.1
Adobe Analytics
8.1
IBM Digital Analytics
6.3
User, Role, and Access Management
Funnel.io
8.5
GoSquared
8.5
Adobe Analytics
8.2
IBM Digital Analytics
7.5
API / Integrations
Funnel.io
8.9
GoSquared
8.9
Adobe Analytics
7.7
IBM Digital Analytics
6.3
QA Testing
Funnel.io
Not enough data available
GoSquared
8.8
Adobe Analytics
7.9
IBM Digital Analytics
5.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.0%
50.0%
25.4%
14.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.7%
27.5%
27.2%
36.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.3%
22.5%
47.5%
50.0%
Funnel.io
Small-Business
45.0%
Mid-Market
51.7%
Enterprise
3.3%
GoSquared
Small-Business
50.0%
Mid-Market
27.5%
Enterprise
22.5%
Adobe Analytics
Small-Business
25.4%
Mid-Market
27.2%
Enterprise
47.5%
IBM Digital Analytics
Small-Business
14.0%
Mid-Market
36.0%
Enterprise
50.0%

Reviewers' Industry

 
Marketing and Advertising
32.9%
Marketing and Advertising
14.6%
Marketing and Advertising
14.5%
Retail
16.9%
 
Internet
11.8%
Information Technology and Services
8.3%
Retail
6.1%
Marketing and Advertising
16.9%
 
Information Technology and Services
11.8%
Financial Services
6.3%
Financial Services
5.4%
Insurance
7.7%
 
Retail
6.6%
Entertainment
6.3%
Information Technology and Services
4.9%
Information Technology and Services
7.7%
 
Health, Wellness and Fitness
2.6%
Staffing and Recruiting
4.2%
Internet
4.2%
Internet
6.2%
 
Other
34.2%
Other
60.4%
Other
64.9%
Other
44.6%
Funnel.io
Marketing and Advertising
32.9%
Internet
11.8%
Information Technology and Services
11.8%
Retail
6.6%
Health, Wellness and Fitness
2.6%
Other
34.2%
GoSquared
Marketing and Advertising
14.6%
Information Technology and Services
8.3%
Financial Services
6.3%
Entertainment
6.3%
Staffing and Recruiting
4.2%
Other
60.4%
Adobe Analytics
Marketing and Advertising
14.5%
Retail
6.1%
Financial Services
5.4%
Information Technology and Services
4.9%
Internet
4.2%
Other
64.9%
IBM Digital Analytics
Retail
16.9%
Marketing and Advertising
16.9%
Insurance
7.7%
Information Technology and Services
7.7%
Internet
6.2%
Other
44.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

real time view of costs spread across channels. custom dashboards

Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

G2 Crowd User in Retail

The ability to speak to a live consultant online when there are issues or questions regarding reporting tools.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Individual & Family Services

There is nothing I do not like about Funnel. io

Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

G2 Crowd User in Internet

IBM being associated with Coremetrics. Coremetrics was much better prior to their integration with IBM. Their products seemed to have been on the decline since the integration. Being a web developer, I have to say that the integration of Coremetrics...

 
Funnel.io
Most Helpful Favorable Review
G2 Crowd User

real time view of costs spread across channels. custom dashboards

Most Helpful Critical Review
G2 Crowd User in Individual & Family Services

There is nothing I do not like about Funnel. io

GoSquared
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

IBM Digital Analytics
Most Helpful Favorable Review
G2 Crowd User in Retail

The ability to speak to a live consultant online when there are issues or questions regarding reporting tools.

Most Helpful Critical Review
G2 Crowd User in Internet

IBM being associated with Coremetrics. Coremetrics was much better prior to their integration with IBM. Their products seemed to have been on the decline since the integration. Being a web developer, I have to say that the integration of Coremetrics...

Screenshots

 
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Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided
Funnel.io
No videos provided
GoSquared
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

IBM Digital Analytics
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
Funnel.io
No downloads provided
GoSquared
No downloads provided
IBM Digital Analytics
No downloads provided
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