Compare Funnel.io, GoSquared, Adobe Analytics, and Mixpanel

Pricing

 
Standard
$299
per month
Plans start at
$29
a month
 
Business
$449
per month
 
Professional
$699
per month
 
Agencies and Enterprise
Contact us
 
Free Trial
Free Trial
Free Trial Unavailable
Free Trial
Funnel.io
Standard
$299per month
Business
$449per month
Professional
$699per month
Agencies and Enterprise
Contact us
Free Trial
GoSquared
Plans start at
$29a month
Free Trial
Adobe Analytics
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.6
9.0
8.3
8.2
Ease of Use
Ease of Use
8.3
9.1
7.0
7.7
Ease of Setup
Ease of Setup
8.8
9.6
6.4
7.1
Ease of Admin
Ease of Admin
8.8
8.8
7.2
7.5
Quality of Support
Quality of Support
9.3
9.4
7.5
7.8
Ease of Doing Business With
Ease of Doing Business With
9.4
9.1
7.6
8.2
Product Direction (% positive)
Product Direction (% positive)
8.3
9.2
6.9
6.7
Meets Requirements
Funnel.io
8.6
GoSquared
9.0
Adobe Analytics
8.3
Mixpanel
8.2
Ease of Use
Funnel.io
8.3
GoSquared
9.1
Adobe Analytics
7.0
Mixpanel
7.7
Ease of Setup
Funnel.io
8.8
GoSquared
9.6
Adobe Analytics
6.4
Mixpanel
7.1
Ease of Admin
Funnel.io
8.8
GoSquared
8.8
Adobe Analytics
7.2
Mixpanel
7.5
Quality of Support
Funnel.io
9.3
GoSquared
9.4
Adobe Analytics
7.5
Mixpanel
7.8
Ease of Doing Business With
Funnel.io
9.4
GoSquared
9.1
Adobe Analytics
7.6
Mixpanel
8.2
Product Direction (% positive)
Funnel.io
8.3
GoSquared
9.2
Adobe Analytics
6.9
Mixpanel
6.7

Features

Metrics
Sessions - Digital Analytics
Funnel.io
9.2
GoSquared
9.1
Adobe Analytics
8.5
Mixpanel
8.6
Engagement
Funnel.io
8.9
GoSquared
8.9
Adobe Analytics
8.2
Mixpanel
8.5
Entry and Exit Pages
Funnel.io
8.3
GoSquared
8.4
Adobe Analytics
8.4
Mixpanel
7.8
Standard Event Tracking
Funnel.io
8.5
GoSquared
8.5
Adobe Analytics
8.3
Mixpanel
8.6
Custom Event Tracking
Funnel.io
8.6
GoSquared
8.6
Adobe Analytics
8.3
Mixpanel
8.6
Retention
Funnel.io
8.3
GoSquared
9.0
Adobe Analytics
7.9
Mixpanel
7.9
Return
Funnel.io
8.6
GoSquared
Not enough data available
Adobe Analytics
7.9
Mixpanel
8.0
Conversions
Funnel.io
8.9
GoSquared
9.0
Adobe Analytics
8.3
Mixpanel
8.4
Funnels
Funnel.io
8.9
GoSquared
Not enough data available
Adobe Analytics
8.0
Mixpanel
8.8
Reporting
Real-Time Reporting
Funnel.io
8.3
GoSquared
9.5
Adobe Analytics
8.1
Mixpanel
8.4
Trending
Funnel.io
8.8
GoSquared
8.9
Adobe Analytics
8.1
Mixpanel
8.1
Retroactive Reporting
Funnel.io
8.6
GoSquared
8.5
Adobe Analytics
8.0
Mixpanel
7.8
Segmentation
Funnel.io
8.6
GoSquared
8.6
Adobe Analytics
8.3
Mixpanel
8.4
Mobile Reporting
Funnel.io
8.6
GoSquared
8.3
Adobe Analytics
7.8
Mixpanel
7.8
Unification Across Devices
Funnel.io
7.8
GoSquared
8.7
Adobe Analytics
7.6
Mixpanel
7.4
Custom Reports and Dashboards
Funnel.io
9.2
GoSquared
8.9
Adobe Analytics
8.2
Mixpanel
7.5
Other
User Data
Funnel.io
Not enough data available
GoSquared
8.3
Adobe Analytics
8.3
Mixpanel
8.3
Site Search Reporting
Funnel.io
Not enough data available
GoSquared
Not enough data available
Adobe Analytics
8.2
Mixpanel
7.5
Load Time Monitoring
Funnel.io
Not enough data available
GoSquared
Not enough data available
Adobe Analytics
7.7
Mixpanel
7.2
Campaign Tracking
Funnel.io
8.6
GoSquared
8.8
Adobe Analytics
8.3
Mixpanel
7.8
E-Commerce
Funnel.io
9.1
GoSquared
8.9
Adobe Analytics
8.3
Mixpanel
7.2
Promotional Messages
Funnel.io
Not enough data available
GoSquared
8.7
Adobe Analytics
7.8
Mixpanel
7.4
Administration Alerts
Funnel.io
Not enough data available
GoSquared
8.5
Adobe Analytics
7.9
Mixpanel
7.6
Administration
Performance and Reliability
Funnel.io
9.0
GoSquared
9.1
Adobe Analytics
8.1
Mixpanel
8.2
User, Role, and Access Management
Funnel.io
8.5
GoSquared
8.5
Adobe Analytics
8.2
Mixpanel
8.0
API / Integrations
Funnel.io
8.9
GoSquared
8.9
Adobe Analytics
7.7
Mixpanel
7.9
QA Testing
Funnel.io
Not enough data available
GoSquared
8.8
Adobe Analytics
7.9
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
44.3%
50.0%
25.3%
64.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.5%
27.5%
27.3%
31.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.3%
22.5%
47.3%
4.7%
Funnel.io
Small-Business
44.3%
Mid-Market
52.5%
Enterprise
3.3%
GoSquared
Small-Business
50.0%
Mid-Market
27.5%
Enterprise
22.5%
Adobe Analytics
Small-Business
25.3%
Mid-Market
27.3%
Enterprise
47.3%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%

Reviewers' Industry

 
Marketing and Advertising
32.5%
Marketing and Advertising
14.6%
Marketing and Advertising
14.4%
Computer Software
25.8%
 
Internet
11.7%
Information Technology and Services
8.3%
Retail
6.0%
Internet
18.7%
 
Information Technology and Services
11.7%
Financial Services
6.3%
Financial Services
5.5%
Information Technology and Services
14.4%
 
Retail
6.5%
Entertainment
6.3%
Information Technology and Services
4.9%
Marketing and Advertising
7.0%
 
Health, Wellness and Fitness
2.6%
Staffing and Recruiting
4.2%
Internet
4.2%
Financial Services
7.0%
 
Other
35.1%
Other
60.4%
Other
65.0%
Other
27.1%
Funnel.io
Marketing and Advertising
32.5%
Internet
11.7%
Information Technology and Services
11.7%
Retail
6.5%
Health, Wellness and Fitness
2.6%
Other
35.1%
GoSquared
Marketing and Advertising
14.6%
Information Technology and Services
8.3%
Financial Services
6.3%
Entertainment
6.3%
Staffing and Recruiting
4.2%
Other
60.4%
Adobe Analytics
Marketing and Advertising
14.4%
Retail
6.0%
Financial Services
5.5%
Information Technology and Services
4.9%
Internet
4.2%
Other
65.0%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Cosmetics

Funnel.io has been super helpful pulling in our data from different platforms.

Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Funnel.io
Most Helpful Favorable Review
G2 Crowd User in Cosmetics

Funnel.io has been super helpful pulling in our data from different platforms.

Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

GoSquared
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Funnel.io
No videos provided
GoSquared
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

Funnel.io
No downloads provided
GoSquared
No downloads provided
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