Compare Funnel.io vs IBM DA

See this comparison of Funnel.io vs. IBM Digital Analytics based on data from user reviews. Funnel.io rates 4.4/5 stars with 44 reviews. IBM Digital Analytics rates 2.8/5 stars with 45 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Google Analytics upload - Starter
$199 per month
 
Google Analytics upload - Business
$299
 
Google Analytics upload - Professional
$449
 
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Meets RequirementsSee More
Meets RequirementsSee More
8.7
(Based on 42 reviews)
6.7
(Based on 43 reviews)
Ease of UseSee More
Ease of UseSee More
8.5
(Based on 42 reviews)
5.6
(Based on 43 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.9
(Based on 28 reviews)
5.1
(Based on 17 reviews)
Ease of AdminSee More
Ease of AdminSee More
9.0
(Based on 28 reviews)
6.8
(Based on 19 reviews)
Quality of SupportSee More
Quality of SupportSee More
9.5
(Based on 40 reviews)
5.9
(Based on 38 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
9.5
(Based on 27 reviews)
6.9
(Based on 19 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 42 reviews)
3.3
(Based on 42 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
40.9%
14.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
54.5%
33.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
4.5%
52.4%
 
Marketing and Advertising
36.2%
Retail
20.8%
 
Internet
10.3%
Marketing and Advertising
20.8%
 
Information Technology and Services
10.3%
Insurance
9.4%
 
Retail
8.6%
Internet
7.5%
 
Financial Services
3.4%
Computer Software
5.7%
 
Other
31.0%
Other
35.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Adam S.
Agency

Funnel is what our entire team - both digital specialists and account executives - use to stay in sync for all clients across our agency. We simply could not do what we do without it.

G2 Crowd User in Computer Software

IBM’s solution to measure, analyze, design, automate, and optimize digital marketing efforts in real time; insights from web analytics and digital customer profiles; personalized marketing; integration with IBM's Cross-Channel Marketing Optimization...

Most Helpful Critical Review
Most Helpful Critical Review
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Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

LIsa R.
Consultant

That my data is continuously being tracked and feel like I am always being watched... tracked.

 
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Kate from G2 Crowd

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