Compare Funnel.io, Moz Pro, and SimilarWeb

Pricing

 
Standard
$299
per month
Standard
$99
/ month
FREE
$0
per month
 
Business
$449
per month
Medium
$149
/ month
ENTERPRISE
Custom Plans
 
Professional
$699
per month
Large
$249
/ month
Additional Solutions
Custom Plans
 
Agencies and Enterprise
Contact us
Premium
$599
/ month
 
Free Trial
Free Trial
Free Trial Unavailable
Funnel.io
Standard
$299per month
Business
$449per month
Professional
$699per month
Agencies and Enterprise
Contact us
Free Trial
Moz Pro
Standard
$99/ month
Medium
$149/ month
Large
$249/ month
Premium
$599/ month
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.6
8.4
7.7
Ease of Use
Ease of Use
8.3
8.6
8.7
Ease of Setup
Ease of Setup
8.8
9.0
8.9
Ease of Admin
Ease of Admin
8.8
9.0
9.3
Quality of Support
Quality of Support
9.3
8.7
7.6
Ease of Doing Business With
Ease of Doing Business With
9.4
9.2
8.1
Product Direction (% positive)
Product Direction (% positive)
8.3
8.5
7.8
Meets Requirements
Funnel.io
8.6
Moz Pro
8.4
SimilarWeb
7.7
Ease of Use
Funnel.io
8.3
Moz Pro
8.6
SimilarWeb
8.7
Ease of Setup
Funnel.io
8.8
Moz Pro
9.0
SimilarWeb
8.9
Ease of Admin
Funnel.io
8.8
Moz Pro
9.0
SimilarWeb
9.3
Quality of Support
Funnel.io
9.3
Moz Pro
8.7
SimilarWeb
7.6
Ease of Doing Business With
Funnel.io
9.4
Moz Pro
9.2
SimilarWeb
8.1
Product Direction (% positive)
Funnel.io
8.3
Moz Pro
8.5
SimilarWeb
7.8

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.0%
54.0%
35.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.7%
35.9%
53.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.3%
10.1%
10.7%
Funnel.io
Small-Business
45.0%
Mid-Market
51.7%
Enterprise
3.3%
Moz Pro
Small-Business
54.0%
Mid-Market
35.9%
Enterprise
10.1%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%

Reviewers' Industry

 
Marketing and Advertising
32.9%
Marketing and Advertising
29.3%
Internet
25.6%
 
Internet
11.8%
Internet
12.9%
Marketing and Advertising
18.6%
 
Information Technology and Services
11.8%
Computer Software
12.9%
Public Relations and Communications
16.3%
 
Retail
6.6%
Information Technology and Services
7.9%
Information Technology and Services
14.0%
 
Health, Wellness and Fitness
2.6%
Retail
2.2%
Financial Services
4.7%
 
Other
34.2%
Other
34.7%
Other
20.9%
Funnel.io
Marketing and Advertising
32.9%
Internet
11.8%
Information Technology and Services
11.8%
Retail
6.6%
Health, Wellness and Fitness
2.6%
Other
34.2%
Moz Pro
Marketing and Advertising
29.3%
Internet
12.9%
Computer Software
12.9%
Information Technology and Services
7.9%
Retail
2.2%
Other
34.7%
SimilarWeb
Internet
25.6%
Marketing and Advertising
18.6%
Public Relations and Communications
16.3%
Information Technology and Services
14.0%
Financial Services
4.7%
Other
20.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Furniture

Funnel.io is a great tool for reporting on custom metrics for a variety of clients.

Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

G2 Crowd User in Internet

The chrome extension is fantastic. It's made for speed and the data is accurate enough to provide insight. The visual breakdowns are very, very easy to digest quickly -- which is important for me while prospecting. Customer engagement data and tracking...

Most Helpful Critical Review
Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

G2 Crowd User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

 
Funnel.io
Most Helpful Favorable Review
G2 Crowd User in Furniture

Funnel.io is a great tool for reporting on custom metrics for a variety of clients.

Most Helpful Critical Review
Shabnam M.
Administrator in Internet

So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily

Moz Pro
Most Helpful Favorable Review
Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

SimilarWeb
Most Helpful Favorable Review
G2 Crowd User in Internet

The chrome extension is fantastic. It's made for speed and the data is accurate enough to provide insight. The visual breakdowns are very, very easy to digest quickly -- which is important for me while prospecting. Customer engagement data and tracking...

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Screenshots

 
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6
Ask Funnel.io a QuestionContact Funnel.ioRequest More InformationRequest More InformationAsk SimilarWeb a QuestionContact SimilarWeb