Compare Funnel.io, SimilarWeb, Moz Pro, and Google Analytics

Pricing

 
Standard
$299 per month
FREE
$0 per month
Standard
$99 / month
 
Business
$449 per month
ENTERPRISE
Custom Plans
Medium
$149 / month
 
Professional
$699 per month
Additional Solutions
Custom Plans
Large
$249 / month
 
Agencies and Enterprise
Contact us
Premium
$599 / month
 
Free Trial
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Funnel.io
Standard
$299per month
Business
$449per month
Professional
$699per month
Agencies and Enterprise
Contact us
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$149/ month
Large
$249/ month
Premium
$599/ month
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.6
7.7
8.4
9.0
Ease of Use
Ease of Use
8.3
8.7
8.6
7.6
Ease of Setup
Ease of Setup
8.8
8.9
9.0
7.8
Ease of Admin
Ease of Admin
8.8
9.3
9.0
8.1
Quality of Support
Quality of Support
9.3
7.6
8.7
7.3
Ease of Doing Business With
Ease of Doing Business With
9.4
8.1
9.2
8.2
Product Direction (% positive)
Product Direction (% positive)
8.3
7.8
8.5
8.4
Meets Requirements
Funnel.io
8.6
SimilarWeb
7.7
Moz Pro
8.4
Google Analytics
9.0
Ease of Use
Funnel.io
8.3
SimilarWeb
8.7
Moz Pro
8.6
Google Analytics
7.6
Ease of Setup
Funnel.io
8.8
SimilarWeb
8.9
Moz Pro
9.0
Google Analytics
7.8
Ease of Admin
Funnel.io
8.8
SimilarWeb
9.3
Moz Pro
9.0
Google Analytics
8.1
Quality of Support
Funnel.io
9.3
SimilarWeb
7.6
Moz Pro
8.7
Google Analytics
7.3
Ease of Doing Business With
Funnel.io
9.4
SimilarWeb
8.1
Moz Pro
9.2
Google Analytics
8.2
Product Direction (% positive)
Funnel.io
8.3
SimilarWeb
7.8
Moz Pro
8.5
Google Analytics
8.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.0%
35.7%
54.2%
60.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.7%
53.6%
35.6%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.3%
10.7%
10.2%
11.9%
Funnel.io
Small-Business
45.0%
Mid-Market
51.7%
Enterprise
3.3%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
Moz Pro
Small-Business
54.2%
Mid-Market
35.6%
Enterprise
10.2%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%

Reviewers' Industry

 
Marketing and Advertising
32.9%
Internet
25.6%
Marketing and Advertising
29.1%
Marketing and Advertising
22.2%
 
Internet
11.8%
Marketing and Advertising
18.6%
Internet
13.0%
Computer Software
7.1%
 
Information Technology and Services
11.8%
Public Relations and Communications
16.3%
Computer Software
13.0%
Information Technology and Services
6.8%
 
Retail
6.6%
Information Technology and Services
14.0%
Information Technology and Services
7.9%
Internet
6.2%
 
Health, Wellness and Fitness
2.6%
Financial Services
4.7%
Retail
2.2%
Higher Education
3.0%
 
Other
34.2%
Other
20.9%
Other
34.8%
Other
54.7%
Funnel.io
Marketing and Advertising
32.9%
Internet
11.8%
Information Technology and Services
11.8%
Retail
6.6%
Health, Wellness and Fitness
2.6%
Other
34.2%
SimilarWeb
Internet
25.6%
Marketing and Advertising
18.6%
Public Relations and Communications
16.3%
Information Technology and Services
14.0%
Financial Services
4.7%
Other
20.9%
Moz Pro
Marketing and Advertising
29.1%
Internet
13.0%
Computer Software
13.0%
Information Technology and Services
7.9%
Retail
2.2%
Other
34.8%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
7.1%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

real time view of costs spread across channels. custom dashboards

G2 Crowd User in Public Relations and Communications

Chrome plug in Traffic stats Traffic source stats

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Individual & Family Services

There is nothing I do not like about Funnel. io

G2 Crowd User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Funnel.io
Most Helpful Favorable Review
G2 Crowd User

real time view of costs spread across channels. custom dashboards

Most Helpful Critical Review
G2 Crowd User in Individual & Family Services

There is nothing I do not like about Funnel. io

SimilarWeb
Most Helpful Favorable Review
G2 Crowd User in Public Relations and Communications

Chrome plug in Traffic stats Traffic source stats

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

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