Compare Funnel.io, SimilarWeb, Moz Pro, and SEMrush

Pricing

 
Standard
$299
per month
FREE
$0
per month
Standard
$99
/ month
Pro
$99.95
/ month
 
Business
$449
per month
ENTERPRISE
Custom Plans
Medium
$149
/ month
Guru
$199.95
/ month
 
Professional
$699
per month
Additional Solutions
Custom Plans
Large
$249
/ month
Business
$399.95
/ month
 
Agencies and Enterprise
Contact us
Premium
$599
/ month
Enterprise
Upon Request
 
Free Trial
Free Trial Unavailable
Free Trial
Free Trial
Funnel.io
Standard
$299per month
Business
$449per month
Professional
$699per month
Agencies and Enterprise
Contact us
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$149/ month
Large
$249/ month
Premium
$599/ month
Free Trial
SEMrush
Pro
$99.95/ month
Guru
$199.95/ month
Business
$399.95/ month
Enterprise
Upon Request
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.6
7.7
8.4
8.9
Ease of Use
Ease of Use
8.3
8.7
8.6
8.3
Ease of Setup
Ease of Setup
8.8
8.9
9.0
8.6
Ease of Admin
Ease of Admin
8.8
9.3
9.0
8.8
Quality of Support
Quality of Support
9.3
7.6
8.7
8.4
Ease of Doing Business With
Ease of Doing Business With
9.4
8.1
9.2
8.8
Product Direction (% positive)
Product Direction (% positive)
8.3
7.8
8.5
9.1
Meets Requirements
Funnel.io
8.6
SimilarWeb
7.7
Moz Pro
8.4
SEMrush
8.9
Ease of Use
Funnel.io
8.3
SimilarWeb
8.7
Moz Pro
8.6
SEMrush
8.3
Ease of Setup
Funnel.io
8.8
SimilarWeb
8.9
Moz Pro
9.0
SEMrush
8.6
Ease of Admin
Funnel.io
8.8
SimilarWeb
9.3
Moz Pro
9.0
SEMrush
8.8
Quality of Support
Funnel.io
9.3
SimilarWeb
7.6
Moz Pro
8.7
SEMrush
8.4
Ease of Doing Business With
Funnel.io
9.4
SimilarWeb
8.1
Moz Pro
9.2
SEMrush
8.8
Product Direction (% positive)
Funnel.io
8.3
SimilarWeb
7.8
Moz Pro
8.5
SEMrush
9.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
44.3%
35.7%
54.0%
64.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.5%
53.6%
35.9%
30.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
3.3%
10.7%
10.1%
5.2%
Funnel.io
Small-Business
44.3%
Mid-Market
52.5%
Enterprise
3.3%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
Moz Pro
Small-Business
54.0%
Mid-Market
35.9%
Enterprise
10.1%
SEMrush
Small-Business
64.7%
Mid-Market
30.2%
Enterprise
5.2%

Reviewers' Industry

 
Marketing and Advertising
32.5%
Internet
25.6%
Marketing and Advertising
29.4%
Marketing and Advertising
36.6%
 
Internet
11.7%
Marketing and Advertising
18.6%
Internet
13.0%
Internet
13.3%
 
Information Technology and Services
11.7%
Public Relations and Communications
16.3%
Computer Software
13.0%
Computer Software
10.0%
 
Retail
6.5%
Information Technology and Services
14.0%
Information Technology and Services
7.9%
Information Technology and Services
6.1%
 
Health, Wellness and Fitness
2.6%
Financial Services
4.7%
Retail
2.2%
Retail
2.2%
 
Other
35.1%
Other
20.9%
Other
34.5%
Other
31.8%
Funnel.io
Marketing and Advertising
32.5%
Internet
11.7%
Information Technology and Services
11.7%
Retail
6.5%
Health, Wellness and Fitness
2.6%
Other
35.1%
SimilarWeb
Internet
25.6%
Marketing and Advertising
18.6%
Public Relations and Communications
16.3%
Information Technology and Services
14.0%
Financial Services
4.7%
Other
20.9%
Moz Pro
Marketing and Advertising
29.4%
Internet
13.0%
Computer Software
13.0%
Information Technology and Services
7.9%
Retail
2.2%
Other
34.5%
SEMrush
Marketing and Advertising
36.6%
Internet
13.3%
Computer Software
10.0%
Information Technology and Services
6.1%
Retail
2.2%
Other
31.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

Easily integrates with most advertising platforms. Gather data, dimension mapping between different ad platforms.

G2 Crowd User in Public Relations and Communications

Chrome plug in Traffic stats Traffic source stats

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Stephen D.
Agency in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Individual & Family Services

There is nothing I do not like about Funnel. io

G2 Crowd User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Michael G.
Administrator in Information Technology and Services

Let's see... No telephone number to call customer support. Too expensive. Way, way too expensive. In fact, I was paying $300 per month and for that price, I want to talk to a human if something breaks. You can't find their address or telephone number, no...

G2 Crowd User in Marketing and Advertising

It doesn't include easy KW data from Month over Month or Year over Year, comparing

 
Funnel.io
Most Helpful Favorable Review
G2 Crowd User

Easily integrates with most advertising platforms. Gather data, dimension mapping between different ad platforms.

Most Helpful Critical Review
G2 Crowd User in Individual & Family Services

There is nothing I do not like about Funnel. io

SimilarWeb
Most Helpful Favorable Review
G2 Crowd User in Public Relations and Communications

Chrome plug in Traffic stats Traffic source stats

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Michael G.
Administrator in Information Technology and Services

Let's see... No telephone number to call customer support. Too expensive. Way, way too expensive. In fact, I was paying $300 per month and for that price, I want to talk to a human if something breaks. You can't find their address or telephone number, no...

SEMrush
Most Helpful Favorable Review
Stephen D.
Agency in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It doesn't include easy KW data from Month over Month or Year over Year, comparing

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Videos

 No videos providedNo videos providedNo videos provided

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

Funnel.io
No videos provided
SimilarWeb
No videos provided
Moz Pro
No videos provided
SEMrush

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

Downloads

 No downloads providedNo downloads providedNo downloads provided
Funnel.io
No downloads provided
SimilarWeb
No downloads provided
Moz Pro
No downloads provided
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