Compare GA 360 vs Google Tag Manager

See this comparison of Google Analytics 360 vs. Google Tag Manager based on data from user reviews. Google Analytics 360 rates 4.3/5 stars with 152 reviews. Google Tag Manager rates 4.5/5 stars with 210 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
8.9
(Based on 143 reviews)
9.2
(Based on 197 reviews)
Ease of UseSee More
Ease of UseSee More
8.3
(Based on 143 reviews)
7.8
(Based on 198 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 76 reviews)
8.0
(Based on 129 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 76 reviews)
8.4
(Based on 128 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 123 reviews)
7.0
(Based on 157 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.5
(Based on 74 reviews)
8.2
(Based on 115 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 140 reviews)
8.8
(Based on 195 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
44.7%
51.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.2%
33.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
21.1%
14.8%
 
Marketing and Advertising
16.3%
Marketing and Advertising
39.3%
 
Information Technology and Services
5.8%
Internet
9.3%
 
Internet
5.8%
Information Technology and Services
7.6%
 
Real Estate
5.3%
Computer Software
6.5%
 
Computer Software
4.8%
Retail
2.5%
 
Other
62.0%
Other
34.7%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

G2 Crowd User in Internet

Love the fact that GTM integrates popular Ad platforms like AdWords and Adroll. This helps us save time when installing tags for tracking and conversion tracking.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Think Tanks

The one caveat: If you don't go into this product with a clear set of goals and objectives, it's easy to get lost. While this is true of most Google products (especially Analytics), since 360 is so comprehensive, you need even more focus to not get pulled...

G2 Crowd User in Hospital & Health Care

It can be a bit overwhelming with all the features.

 
Request More InformationRequest More InformationAsk Google Tag Manager a QuestionContact Google Tag Manager
Kate avatar
Kate from G2 Crowd

Need help?

I can help.