Compare Google Analytics 360 vs Google Tag Manager

See this comparison of Google Analytics 360 vs. Google Tag Manager based on data from user reviews. Google Analytics 360 rates 4.3/5 stars with 166 reviews. Google Tag Manager rates 4.5/5 stars with 220 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
8.9
(Based on 156 reviews)
9.2
(Based on 206 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 156 reviews)
7.8
(Based on 207 reviews)
Ease of SetupSee More
Ease of SetupSee More
7.9
(Based on 80 reviews)
8.0
(Based on 135 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 80 reviews)
8.4
(Based on 134 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 134 reviews)
7.0
(Based on 164 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.5
(Based on 78 reviews)
8.2
(Based on 119 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.6
(Based on 153 reviews)
8.8
(Based on 204 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
44.6%
53.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
35.5%
32.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.9%
14.2%
 
Marketing and Advertising
17.7%
Marketing and Advertising
39.5%
 
Information Technology and Services
5.2%
Internet
9.7%
 
Internet
5.2%
Information Technology and Services
7.3%
 
Real Estate
4.7%
Computer Software
6.5%
 
Computer Software
4.3%
Retail
2.4%
 
Other
62.9%
Other
34.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

G2 Crowd User in Marketing and Advertising

I love that I have the ability to make simple tag changes, place tracking pixels, without having to involve my client's IT or Web Dev.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Apparel & Fashion

UI is not user friendly. Onboarding process took over 6 months due to a very complex business model. Customer support is average at best.

Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

 
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