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Compare Google Analytics 360 vs Google Tag Manager

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comparison of Google Analytics 360 vs. Google Tag Manager
based on data from user reviews. Google Analytics 360 rates 4.2/5 stars with 203 reviews. Google Tag Manager rates 4.5/5 stars with 229 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
8.8
(Based on 190 reviews)
9.2
(Based on 212 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 190 reviews)
7.9
(Based on 213 reviews)
Ease of SetupSee More
Ease of SetupSee More
7.9
(Based on 92 reviews)
8.0
(Based on 138 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 91 reviews)
8.4
(Based on 137 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.0
(Based on 165 reviews)
7.1
(Based on 168 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.6
(Based on 88 reviews)
8.2
(Based on 122 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 185 reviews)
8.8
(Based on 210 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
48.0%
53.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.7%
33.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
20.3%
13.6%
 
Marketing and Advertising
18.0%
Marketing and Advertising
39.8%
 
Internet
4.8%
Internet
10.3%
 
Information Technology and Services
4.5%
Information Technology and Services
7.5%
 
Real Estate
4.5%
Computer Software
6.5%
 
Computer Software
3.8%
Retail
2.3%
 
Other
64.4%
Other
33.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

G2 Crowd User in Internet

Used it to have my Facebook ads Pixel and my Google Analytics pixel installed everywhere. Instead of grabbing both codes, I only needed one code from Tag Manager

Most Helpful Critical Review
Most Helpful Critical Review
Luisa L.
User in Leisure, Travel & Tourism

Demasiadas opciones. La configuraci├│n a veces se hace tediosa debido a que son muchas opciones posibles de configuraci├│n y eso agota

G2 Crowd User in Marketing and Advertising

It could be made less complicated for non-coders, but then again I understand it would lose some of it's power for those that need it.

 
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