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Compare Google Analytics 360 vs Google Tag Manager

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comparison of Google Analytics 360 vs. Google Tag Manager
based on data from user reviews. Google Analytics 360 rates 4.2/5 stars with 227 reviews. Google Tag Manager rates 4.5/5 stars with 226 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
8.8
(Based on 210 reviews)
9.3
(Based on 210 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 210 reviews)
7.9
(Based on 210 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 97 reviews)
8.1
(Based on 133 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 96 reviews)
8.5
(Based on 132 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 183 reviews)
7.1
(Based on 165 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.6
(Based on 94 reviews)
8.2
(Based on 117 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.6
(Based on 204 reviews)
8.8
(Based on 207 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.6%
51.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.2%
34.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
20.3%
13.7%
 
Marketing and Advertising
17.2%
Marketing and Advertising
37.9%
 
Information Technology and Services
5.1%
Internet
9.6%
 
Real Estate
4.1%
Computer Software
7.5%
 
Internet
4.1%
Information Technology and Services
7.2%
 
Computer Software
3.8%
Retail
2.4%
 
Other
65.6%
Other
35.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

G2 Crowd User in Internet

Integration with other Google Products (Analytics and AdWords), ease of use and ramp up time for new users.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Internet

Requires users to be at least inter median level. Entry level users may use better tutorials to start.

G2 Crowd User in Consumer Services

Not alot of people use this software.

 
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Kate from G2 Crowd

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