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Compare Google Analytics 360 vs Heap

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comparison of Google Analytics 360 vs. Heap
based on data from user reviews. Google Analytics 360 rates 4.2/5 stars with 227 reviews. Heap rates 4.3/5 stars with 114 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
$0 per month
 
Enterprise
Custom
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.8
(Based on 210 reviews)
8.5
(Based on 107 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 210 reviews)
8.2
(Based on 107 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 97 reviews)
9.1
(Based on 47 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 96 reviews)
8.5
(Based on 47 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 183 reviews)
8.5
(Based on 91 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.6
(Based on 94 reviews)
8.5
(Based on 39 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.6
(Based on 204 reviews)
8.9
(Based on 107 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.6%
57.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.2%
34.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
20.3%
8.8%
 
Marketing and Advertising
17.2%
Internet
24.6%
 
Information Technology and Services
5.1%
Information Technology and Services
13.8%
 
Real Estate
4.1%
Computer Software
13.8%
 
Internet
4.1%
Marketing and Advertising
13.0%
 
Computer Software
3.8%
Insurance
2.2%
 
Other
65.6%
Other
32.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

G2 Crowd User in Internet

Heap takes a unique approach to web interaction tracking. Unlike many other web analytics tools, Heap collects every action a user takes on each of your site's pages by default. It's up to you to organize the data, but you can define individual actions on...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

The segmentation could be easier to use.

Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

 
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Kate from G2 Crowd

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