Compare GA 360 vs IBM DA

See this comparison of Google Analytics 360 vs. IBM Digital Analytics based on data from user reviews. Google Analytics 360 rates 4.3/5 stars with 152 reviews. IBM Digital Analytics rates 2.8/5 stars with 45 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
8.9
(Based on 143 reviews)
6.7
(Based on 43 reviews)
Ease of UseSee More
Ease of UseSee More
8.3
(Based on 143 reviews)
5.6
(Based on 43 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 76 reviews)
5.1
(Based on 17 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 76 reviews)
6.8
(Based on 19 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 123 reviews)
5.9
(Based on 38 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.5
(Based on 74 reviews)
6.9
(Based on 19 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 140 reviews)
3.3
(Based on 42 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
44.7%
14.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.2%
33.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
21.1%
52.4%
 
Marketing and Advertising
16.3%
Retail
20.8%
 
Information Technology and Services
5.8%
Marketing and Advertising
20.8%
 
Internet
5.8%
Insurance
9.4%
 
Real Estate
5.3%
Internet
7.5%
 
Computer Software
4.8%
Computer Software
5.7%
 
Other
62.0%
Other
35.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

G2 Crowd User in Computer Software

IBM’s solution to measure, analyze, design, automate, and optimize digital marketing efforts in real time; insights from web analytics and digital customer profiles; personalized marketing; integration with IBM's Cross-Channel Marketing Optimization...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Insurance

The cost is high and it is taxing to setup.

LIsa R.
Consultant

That my data is continuously being tracked and feel like I am always being watched... tracked.

 
Request More InformationRequest More InformationAsk IBM DA a QuestionContact IBM DA
Kate avatar
Kate from G2 Crowd

Need help?

I can help.