Compare Google Analytics 360 vs IBM Digital Analytics

See this comparison of Google Analytics 360 vs. IBM Digital Analytics based on data from user reviews. Google Analytics 360 rates 4.3/5 stars with 166 reviews. IBM Digital Analytics rates 2.9/5 stars with 47 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
8.9
(Based on 156 reviews)
6.8
(Based on 45 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 156 reviews)
5.7
(Based on 45 reviews)
Ease of SetupSee More
Ease of SetupSee More
7.9
(Based on 80 reviews)
5.1
(Based on 17 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 80 reviews)
6.8
(Based on 19 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 134 reviews)
6.0
(Based on 40 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.5
(Based on 78 reviews)
6.9
(Based on 19 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.6
(Based on 153 reviews)
3.6
(Based on 44 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
44.6%
14.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
35.5%
32.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.9%
53.5%
 
Marketing and Advertising
17.7%
Retail
19.6%
 
Information Technology and Services
5.2%
Marketing and Advertising
19.6%
 
Internet
5.2%
Insurance
8.9%
 
Real Estate
4.7%
Internet
7.1%
 
Computer Software
4.3%
Computer Software
5.4%
 
Other
62.9%
Other
39.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

G2 Crowd User in Computer Software

IBM’s solution to measure, analyze, design, automate, and optimize digital marketing efforts in real time; insights from web analytics and digital customer profiles; personalized marketing; integration with IBM's Cross-Channel Marketing Optimization...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Price and refusal to deal with hit spam.

Kiele C.
User in Information Technology and Services

Too many limitations on reporting segments and output to get any good value from standard analytics. You have to use Explore for most anything interesting or useful. The pathing is difficult to use and the dashboards tiles can't be set to same timeframe...

 
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Kate from G2 Crowd

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