Compare Google Analytics 360, IBM Digital Analytics, and Adobe Analytics

Meets RequirementsSee More
Meets RequirementsSee More
8.8
(Based on 227 reviews)
6.9
(Based on 48 reviews)
8.5
(Based on 434 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 227 reviews)
5.9
(Based on 48 reviews)
7.2
(Based on 433 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 102 reviews)
5.7
(Based on 19 reviews)
6.6
(Based on 145 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 101 reviews)
7.0
(Based on 21 reviews)
7.4
(Based on 142 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 199 reviews)
6.2
(Based on 43 reviews)
7.6
(Based on 383 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.6
(Based on 99 reviews)
7.1
(Based on 21 reviews)
7.8
(Based on 143 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.3
(Based on 222 reviews)
4.0
(Based on 47 reviews)
7.1
(Based on 423 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
48.4%
14.6%
23.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.0%
33.3%
26.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.7%
52.1%
49.7%
 
Marketing and Advertising
17.5%
Retail
17.5%
Marketing and Advertising
14.6%
 
Information Technology and Services
5.1%
Marketing and Advertising
17.5%
Retail
6.4%
 
Real Estate
4.2%
Insurance
7.9%
Financial Services
5.5%
 
Internet
3.9%
Information Technology and Services
7.9%
Information Technology and Services
5.1%
 
Education Management
3.6%
Internet
6.3%
Internet
4.3%
 
Other
65.7%
Other
42.9%
Other
64.1%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Casey G.
Internal Consultant in Marketing and Advertising

Easy to upload excel file info and keep data organized

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

Not enough features that other software uses

G2 Crowd User in Retail

--some basic reports have to be queued and then run vs. generating the report instantly like Google Analytics. I find this very inconvenient. --The help documentation isn't very useful. Chat is only slightly more helpful but is generally completely...

G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

 
 No videos provided.No videos provided.

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

 No downloads provided.No downloads provided.
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