Compare Google Analytics 360, IBM Digital Analytics, and Google Analytics

G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

G2 Crowd User in Retail

Presents clear and concise information. CM does a great job of providing all the information an e-commerce team would use or need to implement a strong e-commerce business.

Kristin H.

Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Luisa L.

User in Leisure, Travel & Tourism

Demasiadas opciones. La configuración a veces se hace tediosa debido a que son muchas opciones posibles de configuración y eso agota

G2 Crowd User in Insurance

Where do I start? The interface looks about 20 years old and designed by somebody with very little concept of user experience and design. The tool is not at all intuitive which makes the whole process of extracting data extremely difficult, which, in turn,...

Jill A.

Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.