Compare Google Analytics 360, IBM Digital Analytics, and Google Analytics

Meets RequirementsSee More
Meets RequirementsSee More
8.8
(Based on 227 reviews)
6.9
(Based on 48 reviews)
9.1
(Based on 3,162 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 227 reviews)
5.9
(Based on 48 reviews)
7.8
(Based on 3,176 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 102 reviews)
5.7
(Based on 19 reviews)
8.0
(Based on 1,595 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 101 reviews)
7.0
(Based on 21 reviews)
8.3
(Based on 1,596 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 199 reviews)
6.2
(Based on 43 reviews)
7.5
(Based on 2,522 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.6
(Based on 99 reviews)
7.1
(Based on 21 reviews)
8.3
(Based on 1,431 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.3
(Based on 222 reviews)
4.0
(Based on 47 reviews)
8.6
(Based on 3,148 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
48.4%
14.6%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.0%
33.3%
27.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.7%
52.1%
12.1%
 
Marketing and Advertising
17.5%
Retail
17.5%
Marketing and Advertising
22.2%
 
Information Technology and Services
5.1%
Marketing and Advertising
17.5%
Computer Software
6.9%
 
Real Estate
4.2%
Insurance
7.9%
Information Technology and Services
6.8%
 
Internet
3.9%
Information Technology and Services
7.9%
Internet
6.4%
 
Education Management
3.6%
Internet
6.3%
Higher Education
3.1%
 
Other
65.7%
Other
42.9%
Other
54.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

G2 Crowd User in Retail

Presents clear and concise information. CM does a great job of providing all the information an e-commerce team would use or need to implement a strong e-commerce business.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Luisa L.
User in Leisure, Travel & Tourism

Demasiadas opciones. La configuración a veces se hace tediosa debido a que son muchas opciones posibles de configuración y eso agota

G2 Crowd User in Insurance

Where do I start? The interface looks about 20 years old and designed by somebody with very little concept of user experience and design. The tool is not at all intuitive which makes the whole process of extracting data extremely difficult, which, in turn,...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
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