Compare Google Analytics 360, IBM Digital Analytics, and Optimizely

 
Enterprise
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Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.8
(Based on 227 reviews)
6.9
(Based on 48 reviews)
8.7
(Based on 100 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 227 reviews)
5.9
(Based on 48 reviews)
8.7
(Based on 100 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 102 reviews)
5.7
(Based on 19 reviews)
8.8
(Based on 46 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 101 reviews)
7.0
(Based on 21 reviews)
8.6
(Based on 47 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 199 reviews)
6.2
(Based on 43 reviews)
8.2
(Based on 84 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.6
(Based on 99 reviews)
7.1
(Based on 21 reviews)
8.4
(Based on 44 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.3
(Based on 222 reviews)
4.0
(Based on 47 reviews)
7.8
(Based on 101 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
48.4%
14.6%
18.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.0%
33.3%
56.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.7%
52.1%
25.0%
 
Marketing and Advertising
17.5%
Retail
17.5%
Internet
18.3%
 
Information Technology and Services
5.1%
Marketing and Advertising
17.5%
Marketing and Advertising
14.8%
 
Real Estate
4.2%
Insurance
7.9%
Computer Software
13.9%
 
Internet
3.9%
Information Technology and Services
7.9%
Information Technology and Services
7.0%
 
Education Management
3.6%
Internet
6.3%
Financial Services
5.2%
 
Other
65.7%
Other
42.9%
Other
40.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

G2 Crowd User in Retail

Presents clear and concise information. CM does a great job of providing all the information an e-commerce team would use or need to implement a strong e-commerce business.

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
Luisa L.
User in Leisure, Travel & Tourism

Demasiadas opciones. La configuración a veces se hace tediosa debido a que son muchas opciones posibles de configuración y eso agota

G2 Crowd User in Insurance

Where do I start? The interface looks about 20 years old and designed by somebody with very little concept of user experience and design. The tool is not at all intuitive which makes the whole process of extracting data extremely difficult, which, in turn,...

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
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Kate from G2 Crowd

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