Compare GA 360 vs IBM Watson Customer Experience Analytics

See this comparison of Google Analytics 360 vs. IBM Watson Customer Experience Analytics based on data from user reviews. Google Analytics 360 rates 4.3/5 stars with 153 reviews. IBM Watson Customer Experience Analytics rates 4.3/5 stars with 7 reviews. Each product's score is calculated by real-time data from verified user reviews.

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Google Analytics 360
Google Analytics 360
Based on 153 reviews
IBM Watson Customer Experience Analytics
IBM Watson Customer Experience Analytics
Based on 7 reviews
Meets RequirementsSee More
Meets RequirementsSee More
8.9
(Based on 144 reviews)
7.6
(Based on 7 reviews)
Ease of UseSee More
Ease of UseSee More
8.3
(Based on 144 reviews)
8.5
(Based on 7 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 76 reviews)
8.2
(Based on 5 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 76 reviews)
8.2
(Based on 5 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 123 reviews)
7.3
(Based on 5 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.5
(Based on 74 reviews)
8.8
(Based on 5 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 141 reviews)
10.0
(Based on 7 reviews)
Metrics
Sessions - Digital Analytics
Sessions - Digital Analytics
9.1
(Based on 104 reviews)
Not enough data available
Engagement
Engagement
8.7
(Based on 108 reviews)
Not enough data available
Entry and Exit Pages
Entry and Exit Pages
8.7
(Based on 103 reviews)
Not enough data available
Standard Event Tracking
Standard Event Tracking
8.9
(Based on 96 reviews)
Not enough data available
Custom Event Tracking
Custom Event Tracking
8.6
(Based on 88 reviews)
Not enough data available
Retention
Retention
8.5
(Based on 92 reviews)
Not enough data available
Return
Return
8.4
(Based on 90 reviews)
Not enough data available
Conversions
Conversions
8.7
(Based on 98 reviews)
Not enough data available
Funnels
Funnels
8.3
(Based on 89 reviews)
Not enough data available
Reporting
Real-Time Reporting
Real-Time Reporting
9.0
(Based on 56 reviews)
Not enough data available
Trending
Trending
8.6
(Based on 101 reviews)
Not enough data available
Retroactive Reporting
Retroactive Reporting
8.6
(Based on 88 reviews)
Not enough data available
Segmentation
Segmentation
8.8
(Based on 93 reviews)
Not enough data available
Mobile Reporting
Mobile Reporting
8.6
(Based on 91 reviews)
Not enough data available
Unification Across Devices
Unification Across Devices
8.6
(Based on 83 reviews)
Not enough data available
Custom Reports and Dashboards
Custom Reports and Dashboards
8.8
(Based on 99 reviews)
Not enough data available
Other
User Data
User Data
8.5
(Based on 99 reviews)
Not enough data available
Site Search Reporting
Site Search Reporting
8.5
(Based on 98 reviews)
Not enough data available
Load Time Monitoring
Load Time Monitoring
8.4
(Based on 93 reviews)
Not enough data available
Campaign Tracking
Campaign Tracking
8.7
(Based on 98 reviews)
Not enough data available
E-Commerce
E-Commerce
8.6
(Based on 74 reviews)
Not enough data available
Promotional Messages
Promotional Messages
8.3
(Based on 68 reviews)
Not enough data available
Administration Alerts
Administration Alerts
8.4
(Based on 80 reviews)
Not enough data available
Administration
Performance and Reliability
Performance and Reliability
9.0
(Based on 87 reviews)
Not enough data available
User, Role, and Access Management
User, Role, and Access Management
8.9
(Based on 91 reviews)
Not enough data available
API / Integrations
API / Integrations
8.7
(Based on 68 reviews)
Not enough data available
QA Testing
QA Testing
8.3
(Based on 61 reviews)
Not enough data available
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
44.4%
0.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.6%
28.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
20.9%
71.4%
 
Marketing and Advertising
16.2%
Banking
25.0%
 
Information Technology and Services
5.7%
Marketing and Advertising
25.0%
 
Internet
5.7%
Consumer Goods
12.5%
 
Real Estate
5.2%
Food & Beverages
12.5%
 
Computer Software
4.8%
Insurance
12.5%
 
Other
62.4%
Other
12.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Dave H.
Executive Sponsor

Helps to consolidate the key customer experience metrics

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

The segmentation could be easier to use.

G2 Crowd User in Marketing and Advertising

Codding when you don't find the feature embedded int the software.

 
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 No videos provided.

Go from question to decision to action in minutes with Watson Customer Experience Analytics. Customers interact with your brand across channels and over time, which means you’re probably using multiple solutions to connect with them. When you can only see a part of the picture, you risk creating disjointed, unpleasant experiences. Watch this video to see how IBM Customer Experience Analytics makes it possible to visualize—and continually improve—the entire customer journey.

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Five best practices for understanding customer journeys

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