Compare GA 360 vs Mixpanel

See this comparison of Google Analytics 360 vs. Mixpanel based on data from user reviews. Google Analytics 360 rates 4.3/5 stars with 152 reviews. Mixpanel rates 3.9/5 stars with 124 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
8.9
(Based on 143 reviews)
8.0
(Based on 117 reviews)
Ease of UseSee More
Ease of UseSee More
8.3
(Based on 143 reviews)
7.5
(Based on 116 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 76 reviews)
6.8
(Based on 46 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 76 reviews)
7.1
(Based on 46 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 123 reviews)
7.9
(Based on 88 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.5
(Based on 74 reviews)
7.8
(Based on 37 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 140 reviews)
6.6
(Based on 114 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
44.7%
65.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.2%
31.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
21.1%
3.3%
 
Marketing and Advertising
16.3%
Computer Software
22.4%
 
Information Technology and Services
5.8%
Internet
21.8%
 
Internet
5.8%
Information Technology and Services
18.2%
 
Real Estate
5.3%
Marketing and Advertising
11.5%
 
Computer Software
4.8%
Financial Services
4.2%
 
Other
62.0%
Other
21.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

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Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

Tagging can get challenging, ability to link offline and online behavior i limited

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
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Kate from G2 Crowd

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