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Compare Google Analytics 360 vs Mixpanel

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comparison of Google Analytics 360 vs. Mixpanel
based on data from user reviews. Google Analytics 360 rates 4.2/5 stars with 231 reviews. Mixpanel rates 4.2/5 stars with 215 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
8.8
(Based on 214 reviews)
8.4
(Based on 190 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 214 reviews)
7.9
(Based on 190 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 97 reviews)
7.4
(Based on 81 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 96 reviews)
7.8
(Based on 82 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.0
(Based on 187 reviews)
8.1
(Based on 146 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.6
(Based on 94 reviews)
8.4
(Based on 70 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 208 reviews)
7.1
(Based on 185 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
48.1%
63.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.6%
31.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
20.3%
4.7%
 
Marketing and Advertising
17.0%
Computer Software
25.9%
 
Information Technology and Services
5.3%
Internet
18.2%
 
Real Estate
4.1%
Information Technology and Services
14.5%
 
Internet
4.1%
Marketing and Advertising
7.1%
 
Computer Software
3.8%
Financial Services
7.1%
 
Other
65.7%
Other
27.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
Kimberly B.
User in Insurance

I did not dislike anything about this application other than that it became easily replaceable.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
 No videos provided.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

 No downloads provided.
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