Compare Google Analytics 360, Mixpanel, and Adobe Analytics

Meets RequirementsSee More
Meets RequirementsSee More
8.8
(Based on 228 reviews)
8.4
(Based on 190 reviews)
8.5
(Based on 435 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 228 reviews)
7.9
(Based on 190 reviews)
7.2
(Based on 434 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 102 reviews)
7.4
(Based on 81 reviews)
6.6
(Based on 145 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 101 reviews)
7.8
(Based on 82 reviews)
7.4
(Based on 142 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 200 reviews)
8.1
(Based on 146 reviews)
7.6
(Based on 384 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.6
(Based on 99 reviews)
8.4
(Based on 70 reviews)
7.8
(Based on 143 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.4
(Based on 223 reviews)
7.1
(Based on 185 reviews)
7.1
(Based on 424 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
48.4%
63.8%
23.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.7%
31.5%
26.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.9%
4.7%
49.4%
 
Marketing and Advertising
17.4%
Computer Software
25.9%
Marketing and Advertising
14.7%
 
Information Technology and Services
5.1%
Internet
18.2%
Retail
6.4%
 
Real Estate
4.2%
Information Technology and Services
14.5%
Financial Services
5.5%
 
Internet
3.9%
Marketing and Advertising
7.1%
Information Technology and Services
5.0%
 
Education Management
3.6%
Financial Services
7.1%
Internet
4.3%
 
Other
65.9%
Other
27.3%
Other
64.1%
Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

Not enough features that other software uses

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

 
 No videos provided.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Request More InformationRequest More InformationAsk Mixpanel a QuestionContact Mixpanel
Kate from G2 Crowd

Need help?

I can help.