Compare Google Analytics 360, StatCounter, and Adobe Analytics

Pricing

 
From $5/month
$0-$399
per month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.6
8.3
Ease of Use
Ease of Use
8.0
9.0
6.9
Ease of Setup
Ease of Setup
7.8
8.6
6.4
Ease of Admin
Ease of Admin
8.3
9.1
7.2
Quality of Support
Quality of Support
7.9
8.4
7.5
Ease of Doing Business With
Ease of Doing Business With
8.5
9.4
7.6
Product Direction (% positive)
Product Direction (% positive)
8.1
7.7
6.9
Meets Requirements
Google Analytics 360
8.7
StatCounter
8.6
Adobe Analytics
8.3
Ease of Use
Google Analytics 360
8.0
StatCounter
9.0
Adobe Analytics
6.9
Ease of Setup
Google Analytics 360
7.8
StatCounter
8.6
Adobe Analytics
6.4
Ease of Admin
Google Analytics 360
8.3
StatCounter
9.1
Adobe Analytics
7.2
Quality of Support
Google Analytics 360
7.9
StatCounter
8.4
Adobe Analytics
7.5
Ease of Doing Business With
Google Analytics 360
8.5
StatCounter
9.4
Adobe Analytics
7.6
Product Direction (% positive)
Google Analytics 360
8.1
StatCounter
7.7
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.7
StatCounter
8.7
Adobe Analytics
8.5
Engagement
Google Analytics 360
8.4
StatCounter
8.0
Adobe Analytics
8.2
Entry and Exit Pages
Google Analytics 360
8.5
StatCounter
9.1
Adobe Analytics
8.4
Standard Event Tracking
Google Analytics 360
8.6
StatCounter
8.3
Adobe Analytics
8.3
Custom Event Tracking
Google Analytics 360
8.3
StatCounter
8.0
Adobe Analytics
8.3
Retention
Google Analytics 360
8.3
StatCounter
8.1
Adobe Analytics
7.9
Return
Google Analytics 360
8.1
StatCounter
8.1
Adobe Analytics
7.9
Conversions
Google Analytics 360
8.3
StatCounter
7.6
Adobe Analytics
8.3
Funnels
Google Analytics 360
8.1
StatCounter
6.8
Adobe Analytics
8.0
Reporting
Real-Time Reporting
Google Analytics 360
8.8
StatCounter
8.1
Adobe Analytics
8.1
Trending
Google Analytics 360
8.4
StatCounter
7.8
Adobe Analytics
8.1
Retroactive Reporting
Google Analytics 360
8.3
StatCounter
7.9
Adobe Analytics
7.9
Segmentation
Google Analytics 360
8.3
StatCounter
7.2
Adobe Analytics
8.3
Mobile Reporting
Google Analytics 360
8.3
StatCounter
7.8
Adobe Analytics
7.8
Unification Across Devices
Google Analytics 360
8.2
StatCounter
7.7
Adobe Analytics
7.6
Custom Reports and Dashboards
Google Analytics 360
8.5
StatCounter
8.1
Adobe Analytics
8.2
Other
User Data
Google Analytics 360
8.3
StatCounter
8.1
Adobe Analytics
8.3
Site Search Reporting
Google Analytics 360
8.1
StatCounter
7.7
Adobe Analytics
8.2
Load Time Monitoring
Google Analytics 360
8.2
StatCounter
7.4
Adobe Analytics
7.7
Campaign Tracking
Google Analytics 360
8.3
StatCounter
7.3
Adobe Analytics
8.3
E-Commerce
Google Analytics 360
8.3
StatCounter
7.4
Adobe Analytics
8.2
Promotional Messages
Google Analytics 360
8.1
StatCounter
7.4
Adobe Analytics
7.8
Administration Alerts
Google Analytics 360
8.2
StatCounter
8.0
Adobe Analytics
7.9
Administration
Performance and Reliability
Google Analytics 360
8.5
StatCounter
8.5
Adobe Analytics
8.1
User, Role, and Access Management
Google Analytics 360
8.6
StatCounter
8.5
Adobe Analytics
8.2
API / Integrations
Google Analytics 360
8.3
StatCounter
7.3
Adobe Analytics
7.7
QA Testing
Google Analytics 360
8.0
StatCounter
7.6
Adobe Analytics
7.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.2%
68.7%
25.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.0%
17.9%
27.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
20.8%
13.4%
47.4%
Google Analytics 360
Small-Business
47.2%
Mid-Market
32.0%
Enterprise
20.8%
StatCounter
Small-Business
68.7%
Mid-Market
17.9%
Enterprise
13.4%
Adobe Analytics
Small-Business
25.3%
Mid-Market
27.3%
Enterprise
47.4%

Reviewers' Industry

 
Marketing and Advertising
17.9%
Marketing and Advertising
18.8%
Marketing and Advertising
14.5%
 
Information Technology and Services
4.8%
Internet
8.2%
Retail
6.0%
 
Real Estate
3.9%
Writing and Editing
7.1%
Financial Services
5.3%
 
Education Management
3.9%
Information Technology and Services
7.1%
Information Technology and Services
4.9%
 
Computer Software
3.9%
Higher Education
7.1%
Internet
4.2%
 
Other
65.5%
Other
51.8%
Other
65.0%
Google Analytics 360
Marketing and Advertising
17.9%
Information Technology and Services
4.8%
Real Estate
3.9%
Education Management
3.9%
Computer Software
3.9%
Other
65.5%
StatCounter
Marketing and Advertising
18.8%
Internet
8.2%
Writing and Editing
7.1%
Information Technology and Services
7.1%
Higher Education
7.1%
Other
51.8%
Adobe Analytics
Marketing and Advertising
14.5%
Retail
6.0%
Financial Services
5.3%
Information Technology and Services
4.9%
Internet
4.2%
Other
65.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Thiago P.
Administrator

The ability to capture every single action the users are taking in my websites. It is really important to me to identify where the user is coming from and what kind of device they are using when they are accessing my website. StatCounter is perfect for that.

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

I believe that it will not be easy for beginners to master, but if you work on a permanent basis, mastering will be fast and

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

 
Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
G2 Crowd User

I believe that it will not be easy for beginners to master, but if you work on a permanent basis, mastering will be fast and

StatCounter
Most Helpful Favorable Review
Thiago P.
Administrator

The ability to capture every single action the users are taking in my websites. It is really important to me to identify where the user is coming from and what kind of device they are using when they are accessing my website. StatCounter is perfect for that.

Most Helpful Critical Review
G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Screenshots

 
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Google Analytics 360

Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics 360
No videos provided
StatCounter
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Downloads

 No downloads providedNo downloads provided
Google Analytics 360
No downloads provided
StatCounter
No downloads provided
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