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Compare Google Analytics 360, StatCounter, and Google Analytics

Meets RequirementsSee More
Meets RequirementsSee More
8.8
(Based on 210 reviews)
8.8
(Based on 56 reviews)
9.1
(Based on 3,040 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 210 reviews)
9.1
(Based on 56 reviews)
7.8
(Based on 3,054 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 97 reviews)
8.7
(Based on 19 reviews)
8.0
(Based on 1,535 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 96 reviews)
9.1
(Based on 19 reviews)
8.3
(Based on 1,536 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 183 reviews)
8.6
(Based on 37 reviews)
7.5
(Based on 2,422 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.6
(Based on 94 reviews)
9.3
(Based on 17 reviews)
8.3
(Based on 1,379 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.6
(Based on 204 reviews)
7.7
(Based on 55 reviews)
8.5
(Based on 3,026 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.6%
70.2%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.2%
15.8%
27.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
20.3%
14.0%
12.0%
 
Marketing and Advertising
17.2%
Marketing and Advertising
20.0%
Marketing and Advertising
22.0%
 
Information Technology and Services
5.1%
Writing and Editing
8.0%
Computer Software
7.0%
 
Real Estate
4.1%
Internet
8.0%
Information Technology and Services
6.9%
 
Internet
4.1%
Information Technology and Services
6.7%
Internet
6.6%
 
Computer Software
3.8%
Higher Education
6.7%
Higher Education
3.0%
 
Other
65.6%
Other
50.7%
Other
54.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Thiago P.
Administrator in Marketing and Advertising

The ability to capture every single action the users are taking in my websites. It is really important to me to identify where the user is coming from and what kind of device they are using when they are accessing my website. StatCounter is perfect for that.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Guy K T.
User in Public Relations and Communications

Not really anything to dislike, i wish it would do all of the work for me, like totally.

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
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