Compare Google Analytics 360, StatCounter, and Google Analytics

Pricing

 
From $5/month
$0-$399 per month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.6
9.0
Ease of Use
Ease of Use
8.0
9.0
7.6
Ease of Setup
Ease of Setup
7.8
8.6
7.8
Ease of Admin
Ease of Admin
8.3
9.1
8.1
Quality of Support
Quality of Support
7.9
8.4
7.3
Ease of Doing Business With
Ease of Doing Business With
8.4
9.4
8.2
Product Direction (% positive)
Product Direction (% positive)
8.1
7.7
8.4
Meets Requirements
Google Analytics 360
8.7
StatCounter
8.6
Google Analytics
9.0
Ease of Use
Google Analytics 360
8.0
StatCounter
9.0
Google Analytics
7.6
Ease of Setup
Google Analytics 360
7.8
StatCounter
8.6
Google Analytics
7.8
Ease of Admin
Google Analytics 360
8.3
StatCounter
9.1
Google Analytics
8.1
Quality of Support
Google Analytics 360
7.9
StatCounter
8.4
Google Analytics
7.3
Ease of Doing Business With
Google Analytics 360
8.4
StatCounter
9.4
Google Analytics
8.2
Product Direction (% positive)
Google Analytics 360
8.1
StatCounter
7.7
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.7
StatCounter
8.7
Google Analytics
9.0
Engagement
Google Analytics 360
8.4
StatCounter
8.0
Google Analytics
8.7
Entry and Exit Pages
Google Analytics 360
8.5
StatCounter
9.1
Google Analytics
8.7
Standard Event Tracking
Google Analytics 360
8.6
StatCounter
8.3
Google Analytics
8.5
Custom Event Tracking
Google Analytics 360
8.3
StatCounter
8.0
Google Analytics
8.3
Retention
Google Analytics 360
8.3
StatCounter
8.1
Google Analytics
8.2
Return
Google Analytics 360
8.1
StatCounter
8.1
Google Analytics
8.4
Conversions
Google Analytics 360
8.3
StatCounter
7.6
Google Analytics
8.5
Funnels
Google Analytics 360
8.1
StatCounter
6.8
Google Analytics
8.1
Reporting
Real-Time Reporting
Google Analytics 360
8.8
StatCounter
8.1
Google Analytics
8.7
Trending
Google Analytics 360
8.4
StatCounter
7.8
Google Analytics
8.5
Retroactive Reporting
Google Analytics 360
8.3
StatCounter
7.9
Google Analytics
8.2
Segmentation
Google Analytics 360
8.3
StatCounter
7.2
Google Analytics
8.3
Mobile Reporting
Google Analytics 360
8.3
StatCounter
7.8
Google Analytics
8.5
Unification Across Devices
Google Analytics 360
8.2
StatCounter
7.7
Google Analytics
8.2
Custom Reports and Dashboards
Google Analytics 360
8.5
StatCounter
8.1
Google Analytics
8.4
Other
User Data
Google Analytics 360
8.3
StatCounter
8.1
Google Analytics
8.4
Site Search Reporting
Google Analytics 360
8.1
StatCounter
7.7
Google Analytics
8.5
Load Time Monitoring
Google Analytics 360
8.2
StatCounter
7.4
Google Analytics
8.3
Campaign Tracking
Google Analytics 360
8.3
StatCounter
7.3
Google Analytics
8.7
E-Commerce
Google Analytics 360
8.3
StatCounter
7.4
Google Analytics
8.4
Promotional Messages
Google Analytics 360
8.1
StatCounter
7.4
Google Analytics
8.0
Administration Alerts
Google Analytics 360
8.2
StatCounter
8.0
Google Analytics
8.1
Administration
Performance and Reliability
Google Analytics 360
8.5
StatCounter
8.5
Google Analytics
8.9
User, Role, and Access Management
Google Analytics 360
8.6
StatCounter
8.5
Google Analytics
8.9
API / Integrations
Google Analytics 360
8.3
StatCounter
7.3
Google Analytics
8.4
QA Testing
Google Analytics 360
8.0
StatCounter
7.6
Google Analytics
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.0%
68.7%
60.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.3%
17.9%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
20.7%
13.4%
11.9%
Google Analytics 360
Small-Business
47.0%
Mid-Market
32.3%
Enterprise
20.7%
StatCounter
Small-Business
68.7%
Mid-Market
17.9%
Enterprise
13.4%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%

Reviewers' Industry

 
Marketing and Advertising
18.1%
Marketing and Advertising
18.8%
Marketing and Advertising
22.2%
 
Information Technology and Services
4.8%
Internet
8.2%
Computer Software
7.1%
 
Real Estate
4.0%
Writing and Editing
7.1%
Information Technology and Services
6.8%
 
Education Management
4.0%
Information Technology and Services
7.1%
Internet
6.2%
 
Computer Software
4.0%
Higher Education
7.1%
Higher Education
3.0%
 
Other
65.3%
Other
51.8%
Other
54.7%
Google Analytics 360
Marketing and Advertising
18.1%
Information Technology and Services
4.8%
Real Estate
4.0%
Education Management
4.0%
Computer Software
4.0%
Other
65.3%
StatCounter
Marketing and Advertising
18.8%
Internet
8.2%
Writing and Editing
7.1%
Information Technology and Services
7.1%
Higher Education
7.1%
Other
51.8%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
7.1%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Daniel M.
Administrator in Financial Services

StatCounter is easy to use, reliable and accurate. It also maintains your statistics for many, many years compared to other web services that restrict how far you can go back.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Broadcast Media

The cost is high and it is taxing to setup.

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
G2 Crowd User in Broadcast Media

The cost is high and it is taxing to setup.

StatCounter
Most Helpful Favorable Review
Daniel M.
Administrator in Financial Services

StatCounter is easy to use, reliable and accurate. It also maintains your statistics for many, many years compared to other web services that restrict how far you can go back.

Most Helpful Critical Review
G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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