Compare Google Analytics 360, StatCounter, and IBM Digital Analytics

Pricing

 
From $5/month
$0-$399 per month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.6
6.7
Ease of Use
Ease of Use
8.0
9.0
5.5
Ease of Setup
Ease of Setup
7.8
8.6
5.2
Ease of Admin
Ease of Admin
8.3
9.1
6.7
Quality of Support
Quality of Support
7.9
8.4
5.9
Ease of Doing Business With
Ease of Doing Business With
8.4
9.4
6.8
Product Direction (% positive)
Product Direction (% positive)
8.1
7.7
3.2
Meets Requirements
Google Analytics 360
8.7
StatCounter
8.6
IBM Digital Analytics
6.7
Ease of Use
Google Analytics 360
8.0
StatCounter
9.0
IBM Digital Analytics
5.5
Ease of Setup
Google Analytics 360
7.8
StatCounter
8.6
IBM Digital Analytics
5.2
Ease of Admin
Google Analytics 360
8.3
StatCounter
9.1
IBM Digital Analytics
6.7
Quality of Support
Google Analytics 360
7.9
StatCounter
8.4
IBM Digital Analytics
5.9
Ease of Doing Business With
Google Analytics 360
8.4
StatCounter
9.4
IBM Digital Analytics
6.8
Product Direction (% positive)
Google Analytics 360
8.1
StatCounter
7.7
IBM Digital Analytics
3.2

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.7
StatCounter
8.7
IBM Digital Analytics
7.7
Engagement
Google Analytics 360
8.4
StatCounter
8.0
IBM Digital Analytics
6.9
Entry and Exit Pages
Google Analytics 360
8.5
StatCounter
9.1
IBM Digital Analytics
7.1
Standard Event Tracking
Google Analytics 360
8.6
StatCounter
8.3
IBM Digital Analytics
6.9
Custom Event Tracking
Google Analytics 360
8.3
StatCounter
8.0
IBM Digital Analytics
6.4
Retention
Google Analytics 360
8.3
StatCounter
8.1
IBM Digital Analytics
6.9
Return
Google Analytics 360
8.1
StatCounter
8.1
IBM Digital Analytics
6.8
Conversions
Google Analytics 360
8.3
StatCounter
7.6
IBM Digital Analytics
7.4
Funnels
Google Analytics 360
8.1
StatCounter
6.8
IBM Digital Analytics
6.4
Reporting
Real-Time Reporting
Google Analytics 360
8.8
StatCounter
8.1
IBM Digital Analytics
5.7
Trending
Google Analytics 360
8.4
StatCounter
7.8
IBM Digital Analytics
6.1
Retroactive Reporting
Google Analytics 360
8.3
StatCounter
7.9
IBM Digital Analytics
6.1
Segmentation
Google Analytics 360
8.3
StatCounter
7.2
IBM Digital Analytics
5.9
Mobile Reporting
Google Analytics 360
8.3
StatCounter
7.8
IBM Digital Analytics
4.9
Unification Across Devices
Google Analytics 360
8.2
StatCounter
7.7
IBM Digital Analytics
5.4
Custom Reports and Dashboards
Google Analytics 360
8.5
StatCounter
8.1
IBM Digital Analytics
5.7
Other
User Data
Google Analytics 360
8.3
StatCounter
8.1
IBM Digital Analytics
6.2
Site Search Reporting
Google Analytics 360
8.1
StatCounter
7.7
IBM Digital Analytics
6.5
Load Time Monitoring
Google Analytics 360
8.2
StatCounter
7.4
IBM Digital Analytics
5.3
Campaign Tracking
Google Analytics 360
8.3
StatCounter
7.3
IBM Digital Analytics
6.6
E-Commerce
Google Analytics 360
8.3
StatCounter
7.4
IBM Digital Analytics
7.3
Promotional Messages
Google Analytics 360
8.1
StatCounter
7.4
IBM Digital Analytics
6.5
Administration Alerts
Google Analytics 360
8.2
StatCounter
8.0
IBM Digital Analytics
6.3
Administration
Performance and Reliability
Google Analytics 360
8.5
StatCounter
8.5
IBM Digital Analytics
6.3
User, Role, and Access Management
Google Analytics 360
8.6
StatCounter
8.5
IBM Digital Analytics
7.5
API / Integrations
Google Analytics 360
8.3
StatCounter
7.3
IBM Digital Analytics
6.3
QA Testing
Google Analytics 360
8.0
StatCounter
7.6
IBM Digital Analytics
5.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.0%
68.7%
14.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.3%
17.9%
36.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
20.7%
13.4%
50.0%
Google Analytics 360
Small-Business
47.0%
Mid-Market
32.3%
Enterprise
20.7%
StatCounter
Small-Business
68.7%
Mid-Market
17.9%
Enterprise
13.4%
IBM Digital Analytics
Small-Business
14.0%
Mid-Market
36.0%
Enterprise
50.0%

Reviewers' Industry

 
Marketing and Advertising
18.1%
Marketing and Advertising
18.8%
Retail
16.9%
 
Information Technology and Services
4.8%
Internet
8.2%
Marketing and Advertising
16.9%
 
Real Estate
4.0%
Writing and Editing
7.1%
Insurance
7.7%
 
Education Management
4.0%
Information Technology and Services
7.1%
Information Technology and Services
7.7%
 
Computer Software
4.0%
Higher Education
7.1%
Internet
6.2%
 
Other
65.3%
Other
51.8%
Other
44.6%
Google Analytics 360
Marketing and Advertising
18.1%
Information Technology and Services
4.8%
Real Estate
4.0%
Education Management
4.0%
Computer Software
4.0%
Other
65.3%
StatCounter
Marketing and Advertising
18.8%
Internet
8.2%
Writing and Editing
7.1%
Information Technology and Services
7.1%
Higher Education
7.1%
Other
51.8%
IBM Digital Analytics
Retail
16.9%
Marketing and Advertising
16.9%
Insurance
7.7%
Information Technology and Services
7.7%
Internet
6.2%
Other
44.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Daniel M.
Administrator in Financial Services

StatCounter is easy to use, reliable and accurate. It also maintains your statistics for many, many years compared to other web services that restrict how far you can go back.

G2 Crowd User in Retail

The ability to speak to a live consultant online when there are issues or questions regarding reporting tools.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Broadcast Media

The cost is high and it is taxing to setup.

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

G2 Crowd User in Internet

IBM being associated with Coremetrics. Coremetrics was much better prior to their integration with IBM. Their products seemed to have been on the decline since the integration. Being a web developer, I have to say that the integration of Coremetrics...

 
Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
G2 Crowd User in Broadcast Media

The cost is high and it is taxing to setup.

StatCounter
Most Helpful Favorable Review
Daniel M.
Administrator in Financial Services

StatCounter is easy to use, reliable and accurate. It also maintains your statistics for many, many years compared to other web services that restrict how far you can go back.

Most Helpful Critical Review
G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

IBM Digital Analytics
Most Helpful Favorable Review
G2 Crowd User in Retail

The ability to speak to a live consultant online when there are issues or questions regarding reporting tools.

Most Helpful Critical Review
G2 Crowd User in Internet

IBM being associated with Coremetrics. Coremetrics was much better prior to their integration with IBM. Their products seemed to have been on the decline since the integration. Being a web developer, I have to say that the integration of Coremetrics...

Screenshots

 
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Google Analytics 360
IBM Digital Analytics
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