Compare Google Analytics 360, StatCounter, and Optimizely

Pricing

 
From $5/month
$0-$399
per month
Enterprise
Contact Vendor
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable
Optimizely
Enterprise
Contact Vendor
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.6
8.6
Ease of Use
Ease of Use
8.0
9.0
8.5
Ease of Setup
Ease of Setup
7.8
8.6
8.7
Ease of Admin
Ease of Admin
8.3
9.1
8.4
Quality of Support
Quality of Support
7.9
8.4
8.0
Ease of Doing Business With
Ease of Doing Business With
8.5
9.4
8.1
Product Direction (% positive)
Product Direction (% positive)
8.1
7.7
7.6
Meets Requirements
Google Analytics 360
8.7
StatCounter
8.6
Optimizely
8.6
Ease of Use
Google Analytics 360
8.0
StatCounter
9.0
Optimizely
8.5
Ease of Setup
Google Analytics 360
7.8
StatCounter
8.6
Optimizely
8.7
Ease of Admin
Google Analytics 360
8.3
StatCounter
9.1
Optimizely
8.4
Quality of Support
Google Analytics 360
7.9
StatCounter
8.4
Optimizely
8.0
Ease of Doing Business With
Google Analytics 360
8.5
StatCounter
9.4
Optimizely
8.1
Product Direction (% positive)
Google Analytics 360
8.1
StatCounter
7.7
Optimizely
7.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.2%
68.7%
18.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.0%
17.9%
55.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
20.8%
13.4%
25.8%
Google Analytics 360
Small-Business
47.2%
Mid-Market
32.0%
Enterprise
20.8%
StatCounter
Small-Business
68.7%
Mid-Market
17.9%
Enterprise
13.4%
Optimizely
Small-Business
18.6%
Mid-Market
55.7%
Enterprise
25.8%

Reviewers' Industry

 
Marketing and Advertising
17.9%
Marketing and Advertising
18.8%
Internet
18.1%
 
Information Technology and Services
4.8%
Internet
8.2%
Marketing and Advertising
14.7%
 
Real Estate
3.9%
Writing and Editing
7.1%
Computer Software
13.8%
 
Education Management
3.9%
Information Technology and Services
7.1%
Information Technology and Services
6.9%
 
Computer Software
3.9%
Higher Education
7.1%
Financial Services
5.2%
 
Other
65.5%
Other
51.8%
Other
41.4%
Google Analytics 360
Marketing and Advertising
17.9%
Information Technology and Services
4.8%
Real Estate
3.9%
Education Management
3.9%
Computer Software
3.9%
Other
65.5%
StatCounter
Marketing and Advertising
18.8%
Internet
8.2%
Writing and Editing
7.1%
Information Technology and Services
7.1%
Higher Education
7.1%
Other
51.8%
Optimizely
Internet
18.1%
Marketing and Advertising
14.7%
Computer Software
13.8%
Information Technology and Services
6.9%
Financial Services
5.2%
Other
41.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

G2 Crowd User in Entertainment

We can keep track of our customers and where they come from. We like thats we can keep track of our customers and where we could improve on.

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Government Administration

Not enough features that other software uses

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
Google Analytics 360
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
G2 Crowd User in Government Administration

Not enough features that other software uses

StatCounter
Most Helpful Favorable Review
G2 Crowd User in Entertainment

We can keep track of our customers and where they come from. We like thats we can keep track of our customers and where we could improve on.

Most Helpful Critical Review
G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Optimizely
Most Helpful Favorable Review
Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

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