Want to see who topped the 2019 Best Software Awards?

Compare Google Analytics 360, StatCounter, and Optimizely

 
From $5/month
$0-$399 per month
Enterprise
Contact Vendor
 
Free Trial
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.8
(Based on 210 reviews)
8.8
(Based on 56 reviews)
8.7
(Based on 100 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 210 reviews)
9.1
(Based on 56 reviews)
8.7
(Based on 100 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 97 reviews)
8.7
(Based on 19 reviews)
8.8
(Based on 46 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 96 reviews)
9.1
(Based on 19 reviews)
8.6
(Based on 47 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 183 reviews)
8.6
(Based on 37 reviews)
8.2
(Based on 84 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.6
(Based on 94 reviews)
9.3
(Based on 17 reviews)
8.4
(Based on 44 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.6
(Based on 204 reviews)
7.7
(Based on 55 reviews)
7.8
(Based on 101 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.6%
70.2%
18.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.2%
15.8%
56.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
20.3%
14.0%
25.0%
 
Marketing and Advertising
17.2%
Marketing and Advertising
20.0%
Internet
18.3%
 
Information Technology and Services
5.1%
Writing and Editing
8.0%
Marketing and Advertising
14.8%
 
Real Estate
4.1%
Internet
8.0%
Computer Software
13.9%
 
Internet
4.1%
Information Technology and Services
6.7%
Information Technology and Services
7.0%
 
Computer Software
3.8%
Higher Education
6.7%
Financial Services
5.2%
 
Other
65.6%
Other
50.7%
Other
40.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Thiago P.
Administrator in Marketing and Advertising

The ability to capture every single action the users are taking in my websites. It is really important to me to identify where the user is coming from and what kind of device they are using when they are accessing my website. StatCounter is perfect for that.

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

The segmentation could be easier to use.

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
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Kate from G2 Crowd

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