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Compare Google Analytics vs Adobe Analytics

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comparison of Google Analytics vs. Adobe Analytics
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,140 reviews. Adobe Analytics rates 3.9/5 stars with 412 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.1
(Based on 2,915 reviews)
8.5
(Based on 390 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2,928 reviews)
7.2
(Based on 388 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1,470 reviews)
6.5
(Based on 128 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1,471 reviews)
7.3
(Based on 125 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 2,318 reviews)
7.6
(Based on 340 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1,319 reviews)
7.7
(Based on 127 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2,902 reviews)
7.2
(Based on 377 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.4%
21.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.5%
26.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.1%
52.7%
 
Marketing and Advertising
22.1%
Marketing and Advertising
14.2%
 
Computer Software
7.1%
Retail
6.8%
 
Information Technology and Services
7.0%
Financial Services
5.8%
 
Internet
6.7%
Information Technology and Services
5.2%
 
Higher Education
3.1%
Internet
4.5%
 
Other
54.1%
Other
63.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

 
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High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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Kate from G2 Crowd

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