Compare Google Analytics vs GA 360

See this comparison of Google Analytics vs. Google Analytics 360 based on data from user reviews. Google Analytics rates 4.5/5 stars with 2522 reviews. Google Analytics 360 rates 4.3/5 stars with 152 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2354 reviews)
8.9
(Based on 143 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2366 reviews)
8.3
(Based on 143 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1209 reviews)
8.0
(Based on 76 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1213 reviews)
8.4
(Based on 76 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 1833 reviews)
8.1
(Based on 123 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1076 reviews)
8.5
(Based on 74 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2350 reviews)
8.8
(Based on 140 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.4%
44.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.4%
34.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.2%
21.1%
 
Marketing and Advertising
22.7%
Marketing and Advertising
16.3%
 
Internet
7.3%
Information Technology and Services
5.8%
 
Computer Software
7.3%
Internet
5.8%
 
Information Technology and Services
6.8%
Real Estate
5.3%
 
Higher Education
3.0%
Computer Software
4.8%
 
Other
53.0%
Other
62.0%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Most Helpful Critical Review
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Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Think Tanks

The one caveat: If you don't go into this product with a clear set of goals and objectives, it's easy to get lost. While this is true of most Google products (especially Analytics), since 360 is so comprehensive, you need even more focus to not get pulled...

 
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Kate avatar
Kate from G2 Crowd

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