Compare Google Analytics vs Google Analytics 360

See this comparison of Google Analytics vs. Google Analytics 360 based on data from user reviews. Google Analytics rates 4.5/5 stars with 2695 reviews. Google Analytics 360 rates 4.3/5 stars with 166 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2515 reviews)
8.9
(Based on 156 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2527 reviews)
8.2
(Based on 156 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1291 reviews)
7.9
(Based on 80 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1295 reviews)
8.3
(Based on 80 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 1970 reviews)
8.1
(Based on 134 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.4
(Based on 1156 reviews)
8.5
(Based on 78 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2510 reviews)
8.6
(Based on 153 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
44.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.2%
35.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.1%
19.9%
 
Marketing and Advertising
22.8%
Marketing and Advertising
17.7%
 
Computer Software
7.1%
Information Technology and Services
5.2%
 
Internet
7.1%
Internet
5.2%
 
Information Technology and Services
6.7%
Real Estate
4.7%
 
Higher Education
3.0%
Computer Software
4.3%
 
Other
53.3%
Other
62.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Marketing and Advertising

Price and refusal to deal with hit spam.

 
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