Compare Google Analytics vs Google Tag Manager

See this comparison of Google Analytics vs. Google Tag Manager based on data from user reviews. Google Analytics rates 4.5/5 stars with 2696 reviews. Google Tag Manager rates 4.5/5 stars with 220 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2516 reviews)
9.2
(Based on 206 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2528 reviews)
7.8
(Based on 207 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1291 reviews)
8.0
(Based on 135 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1295 reviews)
8.4
(Based on 134 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 1971 reviews)
7.0
(Based on 164 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.4
(Based on 1156 reviews)
8.2
(Based on 119 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2511 reviews)
8.8
(Based on 204 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
53.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.2%
32.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.1%
14.2%
 
Marketing and Advertising
22.8%
Marketing and Advertising
39.5%
 
Computer Software
7.1%
Internet
9.7%
 
Internet
7.1%
Information Technology and Services
7.3%
 
Information Technology and Services
6.7%
Computer Software
6.5%
 
Higher Education
3.0%
Retail
2.4%
 
Other
53.3%
Other
34.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 Crowd User in Computer Software

Google Tag Manager is a user-friendly solution that allows us to easily send information to our data crunching hubs about our website and SaaS web app.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

 
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Kate from G2 Crowd

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