Compare Google Analytics vs Google Tag Manager

See this comparison of Google Analytics vs. Google Tag Manager based on data from user reviews. Google Analytics rates 4.5/5 stars with 2525 reviews. Google Tag Manager rates 4.5/5 stars with 210 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2357 reviews)
9.2
(Based on 197 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2369 reviews)
7.8
(Based on 198 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1212 reviews)
8.0
(Based on 129 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1216 reviews)
8.4
(Based on 128 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 1836 reviews)
7.0
(Based on 157 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1079 reviews)
8.2
(Based on 115 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2353 reviews)
8.8
(Based on 195 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
51.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.4%
33.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.1%
14.8%
 
Marketing and Advertising
22.7%
Marketing and Advertising
39.3%
 
Internet
7.3%
Internet
9.3%
 
Computer Software
7.3%
Information Technology and Services
7.6%
 
Information Technology and Services
6.8%
Computer Software
6.5%
 
Higher Education
2.9%
Retail
2.5%
 
Other
52.9%
Other
34.7%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

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Morgan B.
User in Marketing and Advertising

I don't have to inflate my website or header with a bunch of extra tags.

Most Helpful Critical Review
Most Helpful Critical Review
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Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

 
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Kate avatar
Kate from G2 Crowd

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