Compare Google Analytics vs Google Tag Manager

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comparison of Google Analytics vs. Google Tag Manager
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,079 reviews. Google Tag Manager rates 4.5/5 stars with 230 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2,862 reviews)
9.2
(Based on 213 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2,875 reviews)
7.9
(Based on 214 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1,468 reviews)
8.0
(Based on 139 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1,470 reviews)
8.5
(Based on 138 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 2,273 reviews)
7.1
(Based on 169 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1,322 reviews)
8.2
(Based on 123 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2,848 reviews)
8.8
(Based on 211 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.3%
52.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.5%
33.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.2%
14.0%
 
Marketing and Advertising
22.7%
Marketing and Advertising
39.7%
 
Information Technology and Services
7.1%
Internet
10.3%
 
Computer Software
7.1%
Information Technology and Services
7.5%
 
Internet
7.0%
Computer Software
6.4%
 
Higher Education
3.1%
Retail
2.3%
 
Other
53.1%
Other
33.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Josh K.
User in Marketing and Advertising

One tag to rule them all. GTM allows you to use multiple tags with just one piece of code. Very convenient.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Colleen S.
Administrator in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

 
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