Compare Google Analytics vs Google Tag Manager
See this
comparison of Google Analytics vs. Google Tag Manager
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,581 reviews. Google Tag Manager rates 4.5/5 stars with 230 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
9.2
Ease of Use
Ease of Use
7.6
7.7
Ease of Setup
Ease of Setup
7.8
7.8
Ease of Admin
Ease of Admin
8.1
8.2
Quality of Support
Quality of Support
7.3
6.7
Ease of Doing Business With
Ease of Doing Business With
8.2
8.0
Product Direction (% positive)
Product Direction (% positive)
8.4
8.7
Meets Requirements
Google Analytics
9.0
Google Tag Manager
9.2
Ease of Use
Google Analytics
7.6
Google Tag Manager
7.7
Ease of Setup
Google Analytics
7.8
Google Tag Manager
7.8
Ease of Admin
Google Analytics
8.1
Google Tag Manager
8.2
Quality of Support
Google Analytics
7.3
Google Tag Manager
6.7
Ease of Doing Business With
Google Analytics
8.2
Google Tag Manager
8.0
Product Direction (% positive)
Google Analytics
8.4
Google Tag Manager
8.7

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
Google Tag Manager
8.8
Engagement
Google Analytics
8.7
Google Tag Manager
8.8
Entry and Exit Pages
Google Analytics
8.7
Google Tag Manager
8.6
Standard Event Tracking
Google Analytics
8.5
Google Tag Manager
9.0
Custom Event Tracking
Google Analytics
8.3
Google Tag Manager
8.9
Retention
Google Analytics
8.2
Google Tag Manager
8.3
Return
Google Analytics
8.4
Google Tag Manager
8.2
Conversions
Google Analytics
8.5
Google Tag Manager
9.1
Funnels
Google Analytics
8.1
Google Tag Manager
8.5
Reporting
Real-Time Reporting
Google Analytics
8.7
Google Tag Manager
9.5
Trending
Google Analytics
8.5
Google Tag Manager
8.4
Retroactive Reporting
Google Analytics
8.2
Google Tag Manager
7.8
Segmentation
Google Analytics
8.3
Google Tag Manager
8.8
Mobile Reporting
Google Analytics
8.5
Google Tag Manager
8.8
Unification Across Devices
Google Analytics
8.2
Google Tag Manager
8.6
Custom Reports and Dashboards
Google Analytics
8.4
Google Tag Manager
8.3
Other
User Data
Google Analytics
8.4
Google Tag Manager
8.4
Site Search Reporting
Google Analytics
8.5
Google Tag Manager
8.5
Load Time Monitoring
Google Analytics
8.3
Google Tag Manager
8.2
Campaign Tracking
Google Analytics
8.7
Google Tag Manager
9.0
E-Commerce
Google Analytics
8.4
Google Tag Manager
8.7
Promotional Messages
Google Analytics
8.0
Google Tag Manager
8.0
Administration Alerts
Google Analytics
8.1
Google Tag Manager
8.1
Administration
Performance and Reliability
Google Analytics
8.9
Google Tag Manager
9.0
User, Role, and Access Management
Google Analytics
8.9
Google Tag Manager
9.0
API / Integrations
Google Analytics
8.4
Google Tag Manager
8.7
QA Testing
Google Analytics
8.1
Google Tag Manager
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
51.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
34.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
13.5%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%

Reviewers' Industry

 
Marketing and Advertising
22.2%
Marketing and Advertising
38.0%
 
Computer Software
6.9%
Internet
9.8%
 
Information Technology and Services
6.8%
Computer Software
7.4%
 
Internet
6.2%
Information Technology and Services
7.1%
 
Higher Education
3.0%
Retail
2.4%
 
Other
54.8%
Other
35.4%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Wadie A.
User

Google tag manager can be very helpful to track website visitors.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Google Tag Manager
Most Helpful Favorable Review
Wadie A.
User

Google tag manager can be very helpful to track website visitors.

Most Helpful Critical Review
G2 Crowd User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

Screenshots

 
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Google Analytics
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