Compare Google Analytics, Google Tag Manager, and IBM Watson Customer Experience Analytics

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Analytics
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
IBM Watson Customer Experience Analytics
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
9.2
7.6
Ease of Use
Ease of Use
7.6
7.7
7.3
Ease of Setup
Ease of Setup
7.8
7.8
7.8
Ease of Admin
Ease of Admin
8.1
8.2
7.7
Quality of Support
Quality of Support
7.3
6.7
7.9
Ease of Doing Business With
Ease of Doing Business With
8.2
8.0
8.1
Product Direction (% positive)
Product Direction (% positive)
8.4
8.7
8.2
Meets Requirements
Google Analytics
9.0
Google Tag Manager
9.2
IBM Watson Customer Experience Analytics
7.6
Ease of Use
Google Analytics
7.6
Google Tag Manager
7.7
IBM Watson Customer Experience Analytics
7.3
Ease of Setup
Google Analytics
7.8
Google Tag Manager
7.8
IBM Watson Customer Experience Analytics
7.8
Ease of Admin
Google Analytics
8.1
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
7.7
Quality of Support
Google Analytics
7.3
Google Tag Manager
6.7
IBM Watson Customer Experience Analytics
7.9
Ease of Doing Business With
Google Analytics
8.2
Google Tag Manager
8.0
IBM Watson Customer Experience Analytics
8.1
Product Direction (% positive)
Google Analytics
8.4
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
8.2

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
8.3
Engagement
Google Analytics
8.7
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
7.9
Entry and Exit Pages
Google Analytics
8.7
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
7.2
Standard Event Tracking
Google Analytics
8.5
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
8.1
Custom Event Tracking
Google Analytics
8.3
Google Tag Manager
8.9
IBM Watson Customer Experience Analytics
6.9
Retention
Google Analytics
8.2
Google Tag Manager
8.3
IBM Watson Customer Experience Analytics
7.2
Return
Google Analytics
8.4
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
7.2
Conversions
Google Analytics
8.5
Google Tag Manager
9.1
IBM Watson Customer Experience Analytics
6.7
Funnels
Google Analytics
8.1
Google Tag Manager
8.5
IBM Watson Customer Experience Analytics
7.5
Reporting
Real-Time Reporting
Google Analytics
8.7
Google Tag Manager
9.5
IBM Watson Customer Experience Analytics
Not enough data available
Trending
Google Analytics
8.5
Google Tag Manager
8.4
IBM Watson Customer Experience Analytics
8.6
Retroactive Reporting
Google Analytics
8.2
Google Tag Manager
7.8
IBM Watson Customer Experience Analytics
8.3
Segmentation
Google Analytics
8.3
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
8.1
Mobile Reporting
Google Analytics
8.5
Google Tag Manager
8.8
IBM Watson Customer Experience Analytics
Not enough data available
Unification Across Devices
Google Analytics
8.2
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
8.0
Custom Reports and Dashboards
Google Analytics
8.4
Google Tag Manager
8.3
IBM Watson Customer Experience Analytics
6.7
Other
User Data
Google Analytics
8.4
Google Tag Manager
8.4
IBM Watson Customer Experience Analytics
7.1
Site Search Reporting
Google Analytics
8.5
Google Tag Manager
8.5
IBM Watson Customer Experience Analytics
6.4
Load Time Monitoring
Google Analytics
8.3
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
Not enough data available
Campaign Tracking
Google Analytics
8.7
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
Not enough data available
E-Commerce
Google Analytics
8.4
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
Not enough data available
Promotional Messages
Google Analytics
8.0
Google Tag Manager
8.0
IBM Watson Customer Experience Analytics
Not enough data available
Administration Alerts
Google Analytics
8.1
Google Tag Manager
8.1
IBM Watson Customer Experience Analytics
6.9
Administration
Performance and Reliability
Google Analytics
8.9
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
6.9
User, Role, and Access Management
Google Analytics
8.9
Google Tag Manager
9.0
IBM Watson Customer Experience Analytics
7.1
API / Integrations
Google Analytics
8.4
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
5.8
QA Testing
Google Analytics
8.1
Google Tag Manager
8.6
IBM Watson Customer Experience Analytics
7.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
51.7%
10.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
34.8%
21.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
13.5%
68.4%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%
IBM Watson Customer Experience Analytics
Small-Business
10.5%
Mid-Market
21.1%
Enterprise
68.4%

Reviewers' Industry

 
Marketing and Advertising
22.2%
Marketing and Advertising
38.0%
Retail
12.5%
 
Computer Software
6.9%
Internet
9.8%
Food & Beverages
12.5%
 
Information Technology and Services
6.8%
Computer Software
7.4%
Banking
12.5%
 
Internet
6.2%
Information Technology and Services
7.1%
Staffing and Recruiting
8.3%
 
Higher Education
3.0%
Retail
2.4%
Oil & Energy
8.3%
 
Other
54.8%
Other
35.4%
Other
45.8%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
IBM Watson Customer Experience Analytics
Retail
12.5%
Food & Beverages
12.5%
Banking
12.5%
Staffing and Recruiting
8.3%
Oil & Energy
8.3%
Other
45.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Wadie A.
User

Google tag manager can be very helpful to track website visitors.

G2 Crowd User in Information Technology and Services

The ability to understand our customers with more comprehensive analytics.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

G2 Crowd User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Google Tag Manager
Most Helpful Favorable Review
Wadie A.
User

Google tag manager can be very helpful to track website visitors.

Most Helpful Critical Review
G2 Crowd User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

IBM Watson Customer Experience Analytics
Most Helpful Favorable Review
G2 Crowd User in Information Technology and Services

The ability to understand our customers with more comprehensive analytics.

Most Helpful Critical Review
G2 Crowd User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Screenshots

 
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Google Analytics
Google Tag Manager
IBM Watson Customer Experience Analytics

Videos

 No videos providedNo videos provided

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Google Analytics
No videos provided
Google Tag Manager
No videos provided
IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Downloads

Google Analytics
No downloads provided
Google Tag Manager
No downloads provided
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