Want to see who topped the 2019 Best Software Awards?

Compare Google Analytics, Google Tag Manager, and IBM Watson Customer Experience Analytics

Meets RequirementsSee More
Meets RequirementsSee More
9.1
(Based on 3,036 reviews)
9.3
(Based on 210 reviews)
7.4
(Based on 7 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 3,050 reviews)
7.9
(Based on 210 reviews)
8.5
(Based on 7 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1,533 reviews)
8.1
(Based on 133 reviews)
8.2
(Based on 5 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1,534 reviews)
8.5
(Based on 132 reviews)
Not enough data available
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 2,420 reviews)
7.1
(Based on 165 reviews)
7.3
(Based on 5 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1,377 reviews)
8.2
(Based on 117 reviews)
8.8
(Based on 5 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 3,022 reviews)
8.8
(Based on 207 reviews)
10.0
(Based on 7 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
51.8%
10.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.3%
34.5%
20.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.0%
13.7%
70.0%
 
Marketing and Advertising
22.0%
Marketing and Advertising
37.9%
Food & Beverages
20.0%
 
Computer Software
7.0%
Internet
9.6%
Staffing and Recruiting
13.3%
 
Information Technology and Services
6.9%
Computer Software
7.5%
Retail
13.3%
 
Internet
6.6%
Information Technology and Services
7.2%
Marketing and Advertising
13.3%
 
Higher Education
3.0%
Retail
2.4%
Investment Management
13.3%
 
Other
54.4%
Other
35.5%
Other
26.7%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 Crowd User in Marketing and Advertising

It’s free and simple to use. Everything is contained.

G2 Crowd User

The cloud version is much easier to setup. Quicker interface, etc.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Consumer Services

Not alot of people use this software.

G2 Crowd User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

 
 No videos provided.No videos provided.

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

 No downloads provided.No downloads provided.
Ask Google Analytics a QuestionContact Google AnalyticsAsk Google Tag Manager a QuestionContact Google Tag ManagerAsk IBM Watson Customer Experience Analytics a QuestionContact IBM Watson Customer Experience Analytics
Kate from G2 Crowd

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