Compare Google Analytics vs Heap

See this comparison of Google Analytics vs. Heap based on data from user reviews. Google Analytics rates 4.5/5 stars with 2700 reviews. Heap rates 4.4/5 stars with 104 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
$0 per month
 
Enterprise
Custom
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2518 reviews)
8.4
(Based on 97 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2530 reviews)
8.2
(Based on 97 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1291 reviews)
9.2
(Based on 42 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1295 reviews)
8.6
(Based on 42 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 1973 reviews)
8.7
(Based on 83 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.4
(Based on 1156 reviews)
8.7
(Based on 34 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2513 reviews)
9.0
(Based on 97 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
57.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.2%
34.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.1%
7.7%
 
Marketing and Advertising
22.8%
Internet
24.0%
 
Computer Software
7.1%
Computer Software
15.7%
 
Internet
7.1%
Information Technology and Services
13.2%
 
Information Technology and Services
6.7%
Marketing and Advertising
12.4%
 
Higher Education
3.0%
Insurance
2.5%
 
Other
53.3%
Other
32.2%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Justin A.
Agency in Marketing and Advertising

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

 
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Kate from G2 Crowd

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