Compare Google Analytics vs Heap
See this
comparison of Google Analytics vs. Heap
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,581 reviews. Heap rates 4.3/5 stars with 114 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free
$0 per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial
Google Analytics
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
8.3
Ease of Use
Ease of Use
7.6
8.0
Ease of Setup
Ease of Setup
7.8
9.0
Ease of Admin
Ease of Admin
8.1
8.3
Quality of Support
Quality of Support
7.3
8.4
Ease of Doing Business With
Ease of Doing Business With
8.2
8.4
Product Direction (% positive)
Product Direction (% positive)
8.4
8.8
Meets Requirements
Google Analytics
9.0
Heap
8.3
Ease of Use
Google Analytics
7.6
Heap
8.0
Ease of Setup
Google Analytics
7.8
Heap
9.0
Ease of Admin
Google Analytics
8.1
Heap
8.3
Quality of Support
Google Analytics
7.3
Heap
8.4
Ease of Doing Business With
Google Analytics
8.2
Heap
8.4
Product Direction (% positive)
Google Analytics
8.4
Heap
8.8

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
Heap
8.6
Engagement
Google Analytics
8.7
Heap
8.1
Entry and Exit Pages
Google Analytics
8.7
Heap
7.9
Standard Event Tracking
Google Analytics
8.5
Heap
9.1
Custom Event Tracking
Google Analytics
8.3
Heap
8.6
Retention
Google Analytics
8.2
Heap
7.7
Return
Google Analytics
8.4
Heap
7.8
Conversions
Google Analytics
8.5
Heap
8.1
Funnels
Google Analytics
8.1
Heap
8.5
Reporting
Real-Time Reporting
Google Analytics
8.7
Heap
8.5
Trending
Google Analytics
8.5
Heap
7.5
Retroactive Reporting
Google Analytics
8.2
Heap
8.7
Segmentation
Google Analytics
8.3
Heap
7.9
Mobile Reporting
Google Analytics
8.5
Heap
7.9
Unification Across Devices
Google Analytics
8.2
Heap
8.4
Custom Reports and Dashboards
Google Analytics
8.4
Heap
7.8
User Identification
Geolocation
Google Analytics
9.0
Heap
Not enough data available
Demographics
Google Analytics
8.8
Heap
Not enough data available
User Segmentation
Google Analytics
8.8
Heap
Not enough data available
Other
User Data
Google Analytics
8.4
Heap
8.1
Site Search Reporting
Google Analytics
8.5
Heap
6.9
Load Time Monitoring
Google Analytics
8.3
Heap
7.5
Campaign Tracking
Google Analytics
8.7
Heap
8.0
E-Commerce
Google Analytics
8.4
Heap
7.5
Promotional Messages
Google Analytics
8.0
Heap
Not enough data available
Administration Alerts
Google Analytics
8.1
Heap
Not enough data available
Tracking & Reporting
User Path Tracking
Google Analytics
8.6
Heap
Not enough data available
User Activity History
Google Analytics
8.5
Heap
Not enough data available
Crash Reporting
Google Analytics
7.9
Heap
Not enough data available
Custom Event Tracking
Google Analytics
8.3
Heap
Not enough data available
Real-Time Insights
Google Analytics
8.7
Heap
Not enough data available
Attribution
Google Analytics
8.4
Heap
Not enough data available
Dashboard
Google Analytics
8.8
Heap
Not enough data available
Variation Testing
A/B Testing
Google Analytics
8.4
Heap
Not enough data available
Conversion Goal
Google Analytics
8.7
Heap
Not enough data available
Percentage of Traffic
Google Analytics
8.8
Heap
Not enough data available
Confidence Level
Google Analytics
8.5
Heap
Not enough data available
Multivariate Testing
Google Analytics
8.2
Heap
Not enough data available
Split URL Testing
Google Analytics
8.4
Heap
Not enough data available
Build
WYSIWYG Editor
Google Analytics
7.9
Heap
Not enough data available
Landing Pages
Google Analytics
8.6
Heap
Not enough data available
Reporting
Segmentation
Google Analytics
8.6
Heap
Not enough data available
Reports and Dashboards
Google Analytics
8.8
Heap
Not enough data available
Mobile Optimization
Google Analytics
8.5
Heap
Not enough data available
Personalization
Standard Targeting
Google Analytics
8.6
Heap
Not enough data available
Custom Targeting
Google Analytics
8.5
Heap
Not enough data available
Profile Storage Duration
Google Analytics
8.5
Heap
Not enough data available
In-Page Analytics
Click Reporting
Google Analytics
8.6
Heap
Not enough data available
Heat Maps
Google Analytics
7.7
Heap
Not enough data available
Session Replays
Google Analytics
8.0
Heap
Not enough data available
Administration
Performance and Reliability
Google Analytics
8.9
Heap
8.1
User, Role, and Access Management
Google Analytics
8.9
Heap
8.1
API / Integrations
Google Analytics
8.4
Heap
8.0
QA Testing
Google Analytics
8.1
Heap
Not enough data available
Metrics
Conversions
Google Analytics
8.7
Heap
9.0
Sessions - Mobile App Analytics
Google Analytics
9.0
Heap
8.9
Engagement
Google Analytics
8.9
Heap
9.5
Exit Tracking
Google Analytics
8.6
Heap
8.2
Events
Google Analytics
8.6
Heap
9.0
Retention
Google Analytics
8.6
Heap
8.3
Return
Google Analytics
8.6
Heap
8.3
Funnels
Google Analytics
8.4
Heap
8.6
Reporting
Real-Time
Google Analytics
8.9
Heap
8.8
Trending
Google Analytics
8.6
Heap
8.5
Retroactive Reporting
Google Analytics
8.4
Heap
8.2
Segmentation
Google Analytics
8.6
Heap
8.9
Dashboards
Google Analytics
8.8
Heap
8.9
Custom Reports and Dashboards
Google Analytics
8.6
Heap
8.7
Other
User Data
Google Analytics
8.7
Heap
9.4
Load Time Monitoring
Google Analytics
8.6
Heap
7.9
Campaign Tracking
Google Analytics
8.7
Heap
8.7
E-Commerce
Google Analytics
8.5
Heap
Not enough data available
Tracking
Standard Tracking
Google Analytics
8.9
Heap
9.0
Tracking Flexibility
Google Analytics
8.6
Heap
9.3
Notifications and Alerts
In-App Notifications
Google Analytics
8.4
Heap
Not enough data available
System Notifications
Google Analytics
8.4
Heap
Not enough data available
Alerts
Google Analytics
8.4
Heap
Not enough data available
Administration
API / Integrations
Google Analytics
8.6
Heap
8.7
QA Testing
Google Analytics
8.4
Heap
Not enough data available
Performance and Reliability
Google Analytics
8.9
Heap
9.2
User, Role, and Access Management
Google Analytics
9.0
Heap
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
57.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
34.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
8.8%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
Heap
Small-Business
57.0%
Mid-Market
34.2%
Enterprise
8.8%

Reviewers' Industry

 
Marketing and Advertising
22.2%
Internet
24.6%
 
Computer Software
7.1%
Information Technology and Services
13.8%
 
Information Technology and Services
6.8%
Computer Software
13.8%
 
Internet
6.2%
Marketing and Advertising
13.0%
 
Higher Education
3.0%
Insurance
2.2%
 
Other
54.7%
Other
32.6%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
7.1%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.7%
Heap
Internet
24.6%
Information Technology and Services
13.8%
Computer Software
13.8%
Marketing and Advertising
13.0%
Insurance
2.2%
Other
32.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Heap
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

Screenshots

 
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