Compare Google Analytics vs Heap

See this comparison of Google Analytics vs. Heap based on data from user reviews. Google Analytics rates 4.5/5 stars with 2527 reviews. Heap rates 4.4/5 stars with 102 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
$0 per month
 
Enterprise
Custom
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2359 reviews)
8.4
(Based on 95 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2371 reviews)
8.2
(Based on 95 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1213 reviews)
9.2
(Based on 41 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1217 reviews)
8.6
(Based on 41 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 1838 reviews)
8.7
(Based on 81 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.4
(Based on 1080 reviews)
8.7
(Based on 33 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2355 reviews)
9.1
(Based on 95 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
57.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.4%
34.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.1%
7.8%
 
Marketing and Advertising
22.7%
Internet
24.8%
 
Internet
7.3%
Computer Software
15.4%
 
Computer Software
7.3%
Information Technology and Services
13.7%
 
Information Technology and Services
6.8%
Marketing and Advertising
12.8%
 
Higher Education
2.9%
Insurance
2.6%
 
Other
53.0%
Other
30.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

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Justin A.
Agency in Marketing and Advertising

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a...

Most Helpful Critical Review
Most Helpful Critical Review
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Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

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David M.
Administrator in Commercial Real Estate

We setup heap, mixpanel, calq, google analytics and sentry to trial various metrics/reporting. They all have similar API/SDK calls but heap ended up being the hardest to integrate by far due to its unnecessarily opinionated JS snippet making it incompatible...

 
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