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Compare Google Analytics vs Heap

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comparison of Google Analytics vs. Heap
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,067 reviews. Heap rates 4.4/5 stars with 111 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
$0 per month
 
Enterprise
Custom
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2,850 reviews)
8.5
(Based on 104 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2,863 reviews)
8.3
(Based on 104 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1,460 reviews)
9.2
(Based on 45 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1,462 reviews)
8.6
(Based on 45 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 2,263 reviews)
8.7
(Based on 88 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1,316 reviews)
8.7
(Based on 37 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2,836 reviews)
9.0
(Based on 104 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.4%
56.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.4%
34.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.3%
9.0%
 
Marketing and Advertising
22.7%
Internet
25.2%
 
Information Technology and Services
7.1%
Information Technology and Services
14.1%
 
Computer Software
7.0%
Computer Software
14.1%
 
Internet
7.0%
Marketing and Advertising
13.3%
 
Higher Education
3.1%
Insurance
2.2%
 
Other
53.1%
Other
31.1%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Marketing and Advertising

This is especially true in the funnels report, which I use every day. If you are looking to filter the data by identity, say for new customers, there is no way to export a report of all users who fall into that bucket. Heap will show the first 70 or so rows...

 
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Kate from G2 Crowd

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