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Compare Google Analytics vs Heap

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comparison of Google Analytics vs. Heap
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,278 reviews. Heap rates 4.3/5 stars with 114 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
$0 per month
 
Enterprise
Custom
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.1
(Based on 3,035 reviews)
8.5
(Based on 107 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 3,049 reviews)
8.2
(Based on 107 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1,534 reviews)
9.1
(Based on 47 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1,535 reviews)
8.5
(Based on 47 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 2,418 reviews)
8.5
(Based on 91 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1,378 reviews)
8.5
(Based on 39 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 3,021 reviews)
8.9
(Based on 107 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
57.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.3%
34.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.0%
8.8%
 
Marketing and Advertising
22.0%
Internet
24.6%
 
Computer Software
7.0%
Information Technology and Services
13.8%
 
Information Technology and Services
6.9%
Computer Software
13.8%
 
Internet
6.6%
Marketing and Advertising
13.0%
 
Higher Education
3.0%
Insurance
2.2%
 
Other
54.5%
Other
32.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

David M.
Administrator in Commercial Real Estate

We setup heap, mixpanel, calq, google analytics and sentry to trial various metrics/reporting. They all have similar API/SDK calls but heap ended up being the hardest to integrate by far due to its unnecessarily opinionated JS snippet making it incompatible...

 
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