Compare Google Analytics vs HubSpot

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comparison of Google Analytics vs. HubSpot
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,415 reviews. HubSpot rates 4.3/5 stars with 3,208 reviews. Each product's score is calculated by real-time data from verified user reviews.

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Google Analytics
HubSpot
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Add Product
Google Analytics
Google Analytics
4.5
Based on 3,415 reviews
HubSpot
HubSpot
4.3
Based on 3,208 reviews
Optimized for quick response
 
Marketing Hub Free
$0
 
Marketing Hub Starter
$50 /month
 
Marketing Hub Professional
$800 /month
 
Marketing Hub Enterprise
$3,200 /month
 
Free Trial
Free Trial
 $ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote
Meets RequirementsSee More
Meets RequirementsSee More
9.1
(Based on 3,162 reviews)
8.6
(Based on 2,825 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 3,176 reviews)
8.6
(Based on 2,836 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1,595 reviews)
8.2
(Based on 1,496 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1,596 reviews)
8.7
(Based on 1,550 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 2,522 reviews)
8.8
(Based on 2,646 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1,431 reviews)
8.9
(Based on 1,524 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.6
(Based on 3,148 reviews)
8.7
(Based on 2,814 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
55.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.3%
38.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.1%
6.1%
 
Marketing and Advertising
22.2%
Marketing and Advertising
19.3%
 
Computer Software
6.9%
Computer Software
15.1%
 
Information Technology and Services
6.8%
Information Technology and Services
9.9%
 
Internet
6.4%
Internet
6.3%
 
Higher Education
3.1%
Financial Services
2.6%
 
Other
54.5%
Other
46.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

 
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The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

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