Compare Google Analytics, HubSpot, and Act-On

Pricing

 
Marketing Hub Free
$0
Professional
$900
/month
 
Marketing Hub Starter
$50
/month
Enterprise
$2,000
/month
 
Marketing Hub Professional
$800
/month
 
Marketing Hub Enterprise
$3,200
/month
 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial
Act-On
Professional
$900/month
Enterprise
$2,000/month
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
8.5
8.0
Ease of Use
Ease of Use
7.6
8.5
7.9
Ease of Setup
Ease of Setup
7.8
8.0
7.6
Ease of Admin
Ease of Admin
8.1
8.5
8.2
Quality of Support
Quality of Support
7.3
8.7
8.7
Ease of Doing Business With
Ease of Doing Business With
8.2
8.7
8.5
Product Direction (% positive)
Product Direction (% positive)
8.4
8.6
8.0
Meets Requirements
Google Analytics
9.0
HubSpot
8.5
Act-On
8.0
Ease of Use
Google Analytics
7.6
HubSpot
8.5
Act-On
7.9
Ease of Setup
Google Analytics
7.8
HubSpot
8.0
Act-On
7.6
Ease of Admin
Google Analytics
8.1
HubSpot
8.5
Act-On
8.2
Quality of Support
Google Analytics
7.3
HubSpot
8.7
Act-On
8.7
Ease of Doing Business With
Google Analytics
8.2
HubSpot
8.7
Act-On
8.5
Product Direction (% positive)
Google Analytics
8.4
HubSpot
8.6
Act-On
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
56.2%
41.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
37.8%
50.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
6.0%
8.5%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
HubSpot
Small-Business
56.2%
Mid-Market
37.8%
Enterprise
6.0%
Act-On
Small-Business
41.0%
Mid-Market
50.6%
Enterprise
8.5%

Reviewers' Industry

 
Marketing and Advertising
22.1%
Marketing and Advertising
19.4%
Computer Software
15.9%
 
Computer Software
7.1%
Computer Software
15.0%
Marketing and Advertising
14.3%
 
Information Technology and Services
6.8%
Information Technology and Services
9.9%
Information Technology and Services
13.0%
 
Internet
6.2%
Internet
6.2%
Financial Services
4.0%
 
Higher Education
3.0%
Financial Services
2.6%
Hospital & Health Care
3.4%
 
Other
54.8%
Other
46.9%
Other
49.3%
Google Analytics
Marketing and Advertising
22.1%
Computer Software
7.1%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
HubSpot
Marketing and Advertising
19.4%
Computer Software
15.0%
Information Technology and Services
9.9%
Internet
6.2%
Financial Services
2.6%
Other
46.9%
Act-On
Computer Software
15.9%
Marketing and Advertising
14.3%
Information Technology and Services
13.0%
Financial Services
4.0%
Hospital & Health Care
3.4%
Other
49.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Joe G.
Administrator in Pharmaceuticals

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

G2 Crowd User in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Act-On
Most Helpful Favorable Review
Joe G.
Administrator in Pharmaceuticals

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Most Helpful Critical Review
G2 Crowd User in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

Screenshots

 
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Videos

 No videos provided

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

No videos provided
Google Analytics
No videos provided
HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Act-On
No videos provided
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