Compare Google Analytics, HubSpot, and Marketo

Pricing

 
Marketing Hub Free
$0
Marketo Solution Bundles
Contact Us
 
Marketing Hub Starter
$50
/month
 
Marketing Hub Professional
$800
/month
 
Marketing Hub Enterprise
$3,200
/month
 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial
Marketo
Marketo Solution Bundles
Contact Us
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
8.5
8.2
Ease of Use
Ease of Use
7.6
8.5
7.1
Ease of Setup
Ease of Setup
7.8
8.0
6.5
Ease of Admin
Ease of Admin
8.1
8.5
7.6
Quality of Support
Quality of Support
7.3
8.7
7.2
Ease of Doing Business With
Ease of Doing Business With
8.2
8.7
7.6
Product Direction (% positive)
Product Direction (% positive)
8.4
8.6
7.9
Meets Requirements
Google Analytics
9.0
HubSpot
8.5
Marketo
8.2
Ease of Use
Google Analytics
7.6
HubSpot
8.5
Marketo
7.1
Ease of Setup
Google Analytics
7.8
HubSpot
8.0
Marketo
6.5
Ease of Admin
Google Analytics
8.1
HubSpot
8.5
Marketo
7.6
Quality of Support
Google Analytics
7.3
HubSpot
8.7
Marketo
7.2
Ease of Doing Business With
Google Analytics
8.2
HubSpot
8.7
Marketo
7.6
Product Direction (% positive)
Google Analytics
8.4
HubSpot
8.6
Marketo
7.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
56.2%
16.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
37.8%
58.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
6.0%
24.5%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
HubSpot
Small-Business
56.2%
Mid-Market
37.8%
Enterprise
6.0%
Marketo
Small-Business
16.9%
Mid-Market
58.6%
Enterprise
24.5%

Reviewers' Industry

 
Marketing and Advertising
22.2%
Marketing and Advertising
19.4%
Computer Software
28.5%
 
Computer Software
6.9%
Computer Software
15.0%
Information Technology and Services
12.0%
 
Information Technology and Services
6.8%
Information Technology and Services
9.9%
Marketing and Advertising
11.7%
 
Internet
6.2%
Internet
6.2%
Internet
7.2%
 
Higher Education
3.0%
Financial Services
2.6%
Financial Services
4.6%
 
Other
54.8%
Other
46.9%
Other
36.0%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
HubSpot
Marketing and Advertising
19.4%
Computer Software
15.0%
Information Technology and Services
9.9%
Internet
6.2%
Financial Services
2.6%
Other
46.9%
Marketo
Computer Software
28.5%
Information Technology and Services
12.0%
Marketing and Advertising
11.7%
Internet
7.2%
Financial Services
4.6%
Other
36.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

G2 Crowd User in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Marketo
Most Helpful Favorable Review
Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

Screenshots

 
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Videos

 No videos provided

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Google Analytics
No videos provided
HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Marketo

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

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