Compare Google Analytics vs IBM Digital Analytics

See this comparison of Google Analytics vs. IBM Digital Analytics based on data from user reviews. Google Analytics rates 4.5/5 stars with 2695 reviews. IBM Digital Analytics rates 2.9/5 stars with 47 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2515 reviews)
6.8
(Based on 45 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2527 reviews)
5.7
(Based on 45 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1291 reviews)
5.1
(Based on 17 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1295 reviews)
6.8
(Based on 19 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 1970 reviews)
6.0
(Based on 40 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.4
(Based on 1156 reviews)
6.9
(Based on 19 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2510 reviews)
3.6
(Based on 44 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
14.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.2%
32.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.1%
53.5%
 
Marketing and Advertising
22.8%
Retail
19.6%
 
Computer Software
7.1%
Marketing and Advertising
19.6%
 
Internet
7.1%
Insurance
8.9%
 
Information Technology and Services
6.7%
Internet
7.1%
 
Higher Education
3.0%
Computer Software
5.4%
 
Other
53.3%
Other
39.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 Crowd User in Computer Software

IBM’s solution to measure, analyze, design, automate, and optimize digital marketing efforts in real time; insights from web analytics and digital customer profiles; personalized marketing; integration with IBM's Cross-Channel Marketing Optimization...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Kiele C.
User in Information Technology and Services

Too many limitations on reporting segments and output to get any good value from standard analytics. You have to use Explore for most anything interesting or useful. The pathing is difficult to use and the dashboards tiles can't be set to same timeframe...

 
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