Compare Google Analytics vs IBM Digital Analytics

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comparison of Google Analytics vs. IBM Digital Analytics
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,091 reviews. IBM Digital Analytics rates 2.9/5 stars with 50 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2,872 reviews)
6.9
(Based on 47 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2,886 reviews)
5.9
(Based on 47 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1,478 reviews)
5.4
(Based on 18 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1,480 reviews)
6.9
(Based on 20 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 2,282 reviews)
6.1
(Based on 42 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1,332 reviews)
7.0
(Based on 20 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2,859 reviews)
3.8
(Based on 46 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.3%
15.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.5%
34.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.2%
50.0%
 
Marketing and Advertising
22.7%
Retail
18.0%
 
Information Technology and Services
7.1%
Marketing and Advertising
18.0%
 
Computer Software
7.0%
Insurance
8.2%
 
Internet
6.9%
Information Technology and Services
8.2%
 
Higher Education
3.1%
Internet
6.6%
 
Other
53.2%
Other
41.0%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 Crowd User in Computer Software

IBM’s solution to measure, analyze, design, automate, and optimize digital marketing efforts in real time; insights from web analytics and digital customer profiles; personalized marketing; integration with IBM's Cross-Channel Marketing Optimization...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Machinery

This is a very in depth software that is not user friendly. It's difficult to understand and catch on to, but with thorough training you can be able to navigate through this!

 
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