Compare Google Analytics vs IBM DA

See this comparison of Google Analytics vs. IBM Digital Analytics based on data from user reviews. Google Analytics rates 4.5/5 stars with 2525 reviews. IBM Digital Analytics rates 2.8/5 stars with 45 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2357 reviews)
6.7
(Based on 43 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2369 reviews)
5.6
(Based on 43 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1212 reviews)
5.1
(Based on 17 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1216 reviews)
6.8
(Based on 19 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 1836 reviews)
5.9
(Based on 38 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1079 reviews)
6.9
(Based on 19 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2353 reviews)
3.3
(Based on 42 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
14.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.4%
33.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.1%
52.4%
 
Marketing and Advertising
22.7%
Retail
20.8%
 
Internet
7.3%
Marketing and Advertising
20.8%
 
Computer Software
7.3%
Insurance
9.4%
 
Information Technology and Services
6.8%
Internet
7.5%
 
Higher Education
2.9%
Computer Software
5.7%
 
Other
52.9%
Other
35.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 Crowd User in Apparel & Fashion

ties in well with Websphere commerce and its always nice having all the systems be under the same brand umbrella for seamlessness, support etc.

Most Helpful Critical Review
Most Helpful Critical Review
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Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

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Paul S.
User in Marketing and Advertising

The interface is a little clunky and outdated, but it's not really a negative point, since it works so well.

 
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Kate from G2 Crowd

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