Compare Google Analytics vs IBM Watson Customer Experience Analytics

See this comparison of Google Analytics vs. IBM Watson Customer Experience Analytics based on data from user reviews. Google Analytics rates 4.5/5 stars with 2571 reviews. IBM Watson Customer Experience Analytics rates 4.3/5 stars with 7 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2399 reviews)
7.6
(Based on 7 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2411 reviews)
8.5
(Based on 7 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1231 reviews)
8.2
(Based on 5 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1234 reviews)
8.2
(Based on 5 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 1870 reviews)
7.3
(Based on 5 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1097 reviews)
8.8
(Based on 5 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2395 reviews)
10.0
(Based on 7 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
0.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.2%
28.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.2%
71.4%
 
Marketing and Advertising
22.6%
Banking
25.0%
 
Internet
7.2%
Marketing and Advertising
25.0%
 
Computer Software
7.1%
Consumer Goods
12.5%
 
Information Technology and Services
6.9%
Food & Beverages
12.5%
 
Higher Education
3.1%
Insurance
12.5%
 
Other
53.1%
Other
12.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Angus H.
User

Good experience starts with ease of use, which is examplified by this product

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User

All the features from the on-prem version have not yet become available in the cloud version

 
 No videos provided.

Go from question to decision to action in minutes with Watson Customer Experience Analytics. Customers interact with your brand across channels and over time, which means you’re probably using multiple solutions to connect with them. When you can only see a part of the picture, you risk creating disjointed, unpleasant experiences. Watch this video to see how IBM Customer Experience Analytics makes it possible to visualize—and continually improve—the entire customer journey.

Ask Google Analytics a QuestionContact Google AnalyticsAsk IBM Watson Customer Experience Analytics a QuestionContact IBM Watson Customer Experience Analytics
Kate from G2 Crowd

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