Compare Google Analytics vs Indicative
See this
comparison of Google Analytics vs. Indicative
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,579 reviews. Indicative rates 4.5/5 stars with 14 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial
Google Analytics
Free Trial Unavailable
Indicative
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
7.9
Ease of Use
Ease of Use
7.6
8.1
Ease of Setup
Ease of Setup
7.8
Not enough data available
Ease of Admin
Ease of Admin
8.1
Not enough data available
Quality of Support
Quality of Support
7.3
8.7
Ease of Doing Business With
Ease of Doing Business With
8.2
Not enough data available
Product Direction (% positive)
Product Direction (% positive)
8.4
7.3
Meets Requirements
Google Analytics
9.0
Indicative
7.9
Ease of Use
Google Analytics
7.6
Indicative
8.1
Ease of Setup
Google Analytics
7.8
Indicative
Not enough data available
Ease of Admin
Google Analytics
8.1
Indicative
Not enough data available
Quality of Support
Google Analytics
7.3
Indicative
8.7
Ease of Doing Business With
Google Analytics
8.2
Indicative
Not enough data available
Product Direction (% positive)
Google Analytics
8.4
Indicative
7.3

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
Indicative
Not enough data available
Engagement
Google Analytics
8.7
Indicative
Not enough data available
Entry and Exit Pages
Google Analytics
8.7
Indicative
Not enough data available
Standard Event Tracking
Google Analytics
8.5
Indicative
Not enough data available
Custom Event Tracking
Google Analytics
8.3
Indicative
Not enough data available
Retention
Google Analytics
8.2
Indicative
Not enough data available
Return
Google Analytics
8.4
Indicative
Not enough data available
Conversions
Google Analytics
8.5
Indicative
Not enough data available
Funnels
Google Analytics
8.1
Indicative
Not enough data available
Reporting
Real-Time Reporting
Google Analytics
8.7
Indicative
Not enough data available
Trending
Google Analytics
8.5
Indicative
Not enough data available
Retroactive Reporting
Google Analytics
8.2
Indicative
Not enough data available
Segmentation
Google Analytics
8.3
Indicative
Not enough data available
Mobile Reporting
Google Analytics
8.5
Indicative
Not enough data available
Unification Across Devices
Google Analytics
8.2
Indicative
Not enough data available
Custom Reports and Dashboards
Google Analytics
8.4
Indicative
Not enough data available
User Identification
Geolocation
Google Analytics
9.0
Indicative
Not enough data available
Demographics
Google Analytics
8.9
Indicative
Not enough data available
User Segmentation
Google Analytics
8.8
Indicative
Not enough data available
Other
User Data
Google Analytics
8.4
Indicative
Not enough data available
Site Search Reporting
Google Analytics
8.5
Indicative
Not enough data available
Load Time Monitoring
Google Analytics
8.3
Indicative
Not enough data available
Campaign Tracking
Google Analytics
8.7
Indicative
Not enough data available
E-Commerce
Google Analytics
8.4
Indicative
Not enough data available
Promotional Messages
Google Analytics
8.0
Indicative
Not enough data available
Administration Alerts
Google Analytics
8.1
Indicative
Not enough data available
Tracking & Reporting
User Path Tracking
Google Analytics
8.6
Indicative
Not enough data available
User Activity History
Google Analytics
8.5
Indicative
Not enough data available
Crash Reporting
Google Analytics
7.9
Indicative
Not enough data available
Custom Event Tracking
Google Analytics
8.4
Indicative
Not enough data available
Real-Time Insights
Google Analytics
8.7
Indicative
Not enough data available
Attribution
Google Analytics
8.4
Indicative
Not enough data available
Dashboard
Google Analytics
8.8
Indicative
Not enough data available
Variation Testing
A/B Testing
Google Analytics
8.4
Indicative
Not enough data available
Conversion Goal
Google Analytics
8.7
Indicative
Not enough data available
Percentage of Traffic
Google Analytics
8.8
Indicative
Not enough data available
Confidence Level
Google Analytics
8.5
Indicative
Not enough data available
Multivariate Testing
Google Analytics
8.2
Indicative
Not enough data available
Split URL Testing
Google Analytics
8.4
Indicative
Not enough data available
Build
WYSIWYG Editor
Google Analytics
7.9
Indicative
Not enough data available
Landing Pages
Google Analytics
8.6
Indicative
Not enough data available
Reporting
Segmentation
Google Analytics
8.6
Indicative
Not enough data available
Reports and Dashboards
Google Analytics
8.8
Indicative
Not enough data available
Mobile Optimization
Google Analytics
8.5
Indicative
Not enough data available
Personalization
Standard Targeting
Google Analytics
8.6
Indicative
Not enough data available
Custom Targeting
Google Analytics
8.5
Indicative
Not enough data available
Profile Storage Duration
Google Analytics
8.5
Indicative
Not enough data available
In-Page Analytics
Click Reporting
Google Analytics
8.6
Indicative
Not enough data available
Heat Maps
Google Analytics
7.7
Indicative
Not enough data available
Session Replays
Google Analytics
8.0
Indicative
Not enough data available
Administration
Performance and Reliability
Google Analytics
8.9
Indicative
Not enough data available
User, Role, and Access Management
Google Analytics
8.9
Indicative
Not enough data available
API / Integrations
Google Analytics
8.4
Indicative
Not enough data available
QA Testing
Google Analytics
8.1
Indicative
Not enough data available
Metrics
Conversions
Google Analytics
8.7
Indicative
Not enough data available
Sessions - Mobile App Analytics
Google Analytics
9.0
Indicative
Not enough data available
Engagement
Google Analytics
8.9
Indicative
Not enough data available
Exit Tracking
Google Analytics
8.6
Indicative
Not enough data available
Events
Google Analytics
8.6
Indicative
Not enough data available
Retention
Google Analytics
8.6
Indicative
Not enough data available
Return
Google Analytics
8.6
Indicative
Not enough data available
Funnels
Google Analytics
8.4
Indicative
Not enough data available
Reporting
Real-Time
Google Analytics
8.9
Indicative
Not enough data available
Trending
Google Analytics
8.6
Indicative
Not enough data available
Retroactive Reporting
Google Analytics
8.4
Indicative
Not enough data available
Segmentation
Google Analytics
8.6
Indicative
Not enough data available
Dashboards
Google Analytics
8.9
Indicative
Not enough data available
Custom Reports and Dashboards
Google Analytics
8.6
Indicative
Not enough data available
Other
User Data
Google Analytics
8.7
Indicative
Not enough data available
Load Time Monitoring
Google Analytics
8.6
Indicative
Not enough data available
Campaign Tracking
Google Analytics
8.7
Indicative
Not enough data available
E-Commerce
Google Analytics
8.5
Indicative
Not enough data available
Tracking
Standard Tracking
Google Analytics
8.9
Indicative
Not enough data available
Tracking Flexibility
Google Analytics
8.6
Indicative
Not enough data available
Notifications and Alerts
In-App Notifications
Google Analytics
8.4
Indicative
Not enough data available
System Notifications
Google Analytics
8.4
Indicative
Not enough data available
Alerts
Google Analytics
8.4
Indicative
Not enough data available
Administration
API / Integrations
Google Analytics
8.6
Indicative
Not enough data available
QA Testing
Google Analytics
8.4
Indicative
Not enough data available
Performance and Reliability
Google Analytics
8.9
Indicative
Not enough data available
User, Role, and Access Management
Google Analytics
9.0
Indicative
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
28.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
57.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
14.3%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%

Reviewers' Industry

 
Marketing and Advertising
22.2%
Internet
22.2%
 
Computer Software
6.9%
Computer Software
22.2%
 
Information Technology and Services
6.8%
E-Learning
14.8%
 
Internet
6.2%
Telecommunications
7.4%
 
Higher Education
3.0%
Newspapers
7.4%
 
Other
54.8%
Other
25.9%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Rihards S.
Administrator in Computer Software

Speed of metrics, similar queries in our redshift database take a lot longer. Ability to see all the properties to segment by and quickly build queries without writing sql. Funnel charts are beutiful and no other app can do them more elegantly.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

David T.
Administrator in Computer Software

The page can sometimes become a bit laggy when you're working with an advanced segmentation, although this usually resolves itself.

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Indicative
Most Helpful Favorable Review
Rihards S.
Administrator in Computer Software

Speed of metrics, similar queries in our redshift database take a lot longer. Ability to see all the properties to segment by and quickly build queries without writing sql. Funnel charts are beutiful and no other app can do them more elegantly.

Most Helpful Critical Review
David T.
Administrator in Computer Software

The page can sometimes become a bit laggy when you're working with an advanced segmentation, although this usually resolves itself.

Screenshots

 
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