Compare Google Analytics vs Inspectlet
See this
comparison of Google Analytics vs. Inspectlet
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,586 reviews. Inspectlet rates 4.2/5 stars with 23 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Micro
$39
per month
 
Startup
$79
per month
 
Growth
$149
per month
 
Accelerate
$299
per month
 
Enterprise
Contact Inspectlet
 
Free Trial Unavailable
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
Inspectlet
Micro
$39per month
Startup
$79per month
Growth
$149per month
Accelerate
$299per month
Enterprise
Contact Inspectlet
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
8.3
Ease of Use
Ease of Use
7.6
9.1
Ease of Setup
Ease of Setup
7.8
Not enough data available
Ease of Admin
Ease of Admin
8.1
Not enough data available
Quality of Support
Quality of Support
7.3
8.6
Ease of Doing Business With
Ease of Doing Business With
8.2
8.0
Product Direction (% positive)
Product Direction (% positive)
8.4
7.3
Meets Requirements
Google Analytics
9.0
Inspectlet
8.3
Ease of Use
Google Analytics
7.6
Inspectlet
9.1
Ease of Setup
Google Analytics
7.8
Inspectlet
Not enough data available
Ease of Admin
Google Analytics
8.1
Inspectlet
Not enough data available
Quality of Support
Google Analytics
7.3
Inspectlet
8.6
Ease of Doing Business With
Google Analytics
8.2
Inspectlet
8.0
Product Direction (% positive)
Google Analytics
8.4
Inspectlet
7.3

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
Inspectlet
8.6
Engagement
Google Analytics
8.7
Inspectlet
8.6
Entry and Exit Pages
Google Analytics
8.7
Inspectlet
8.3
Standard Event Tracking
Google Analytics
8.5
Inspectlet
8.3
Custom Event Tracking
Google Analytics
8.3
Inspectlet
7.9
Retention
Google Analytics
8.2
Inspectlet
7.8
Return
Google Analytics
8.4
Inspectlet
8.0
Conversions
Google Analytics
8.5
Inspectlet
8.4
Funnels
Google Analytics
8.1
Inspectlet
8.1
Reporting
Real-Time Reporting
Google Analytics
8.7
Inspectlet
8.2
Trending
Google Analytics
8.5
Inspectlet
7.9
Retroactive Reporting
Google Analytics
8.2
Inspectlet
7.8
Segmentation
Google Analytics
8.3
Inspectlet
7.9
Mobile Reporting
Google Analytics
8.5
Inspectlet
8.1
Unification Across Devices
Google Analytics
8.2
Inspectlet
8.6
Custom Reports and Dashboards
Google Analytics
8.4
Inspectlet
7.9
Other
User Data
Google Analytics
8.4
Inspectlet
9.0
Site Search Reporting
Google Analytics
8.5
Inspectlet
8.9
Load Time Monitoring
Google Analytics
8.3
Inspectlet
8.5
Campaign Tracking
Google Analytics
8.7
Inspectlet
8.4
E-Commerce
Google Analytics
8.4
Inspectlet
8.1
Promotional Messages
Google Analytics
8.0
Inspectlet
8.6
Administration Alerts
Google Analytics
8.1
Inspectlet
8.6
Variation Testing
A/B Testing
Google Analytics
8.4
Inspectlet
Not enough data available
Conversion Goal
Google Analytics
8.7
Inspectlet
Not enough data available
Percentage of Traffic
Google Analytics
8.8
Inspectlet
Not enough data available
Confidence Level
Google Analytics
8.5
Inspectlet
Not enough data available
Multivariate Testing
Google Analytics
8.2
Inspectlet
Not enough data available
Split URL Testing
Google Analytics
8.4
Inspectlet
Not enough data available
Build
WYSIWYG Editor
Google Analytics
7.9
Inspectlet
Not enough data available
Landing Pages
Google Analytics
8.6
Inspectlet
Not enough data available
Reporting
Segmentation
Google Analytics
8.6
Inspectlet
Not enough data available
Reports and Dashboards
Google Analytics
8.8
Inspectlet
Not enough data available
Mobile Optimization
Google Analytics
8.5
Inspectlet
Not enough data available
Personalization
Standard Targeting
Google Analytics
8.6
Inspectlet
Not enough data available
Custom Targeting
Google Analytics
8.5
Inspectlet
Not enough data available
Profile Storage Duration
Google Analytics
8.5
Inspectlet
Not enough data available
In-Page Analytics
Click Reporting
Google Analytics
8.5
Inspectlet
Not enough data available
Heat Maps
Google Analytics
7.7
Inspectlet
Not enough data available
Session Replays
Google Analytics
8.0
Inspectlet
Not enough data available
Administration
Performance and Reliability
Google Analytics
8.9
Inspectlet
8.7
User, Role, and Access Management
Google Analytics
8.9
Inspectlet
8.2
API / Integrations
Google Analytics
8.4
Inspectlet
8.0
QA Testing
Google Analytics
8.1
Inspectlet
8.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
22.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
45.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
31.8%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
Inspectlet
Small-Business
22.7%
Mid-Market
45.5%
Enterprise
31.8%

Reviewers' Industry

 
Marketing and Advertising
22.2%
Information Technology and Services
25.0%
 
Computer Software
6.9%
Banking
11.1%
 
Information Technology and Services
6.8%
Wholesale
8.3%
 
Internet
6.2%
Retail
8.3%
 
Higher Education
3.0%
Internet
8.3%
 
Other
54.8%
Other
38.9%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
Inspectlet
Information Technology and Services
25.0%
Banking
11.1%
Wholesale
8.3%
Retail
8.3%
Internet
8.3%
Other
38.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 Crowd User in Marketing and Advertising

Excellent for CRO/improving the UX. Easy to use.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Chris P.
User in Marketing and Advertising

There is no way to really aggregate something like this, and it is a tedious process to go through a lot of examples.

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Inspectlet
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Excellent for CRO/improving the UX. Easy to use.

Most Helpful Critical Review
Chris P.
User in Marketing and Advertising

There is no way to really aggregate something like this, and it is a tedious process to go through a lot of examples.

Screenshots

 
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No screenshots provided
Google Analytics
Inspectlet
No screenshots provided
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