Compare Google Analytics, LeadLander, and Act-On

Pricing

 
Professional
$900
/month
 
Enterprise
$2,000
/month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
LeadLander
Free Trial Unavailable
Act-On
Professional
$900/month
Enterprise
$2,000/month
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
7.3
8.0
Ease of Use
Ease of Use
7.6
8.2
7.9
Ease of Setup
Ease of Setup
7.8
9.2
7.6
Ease of Admin
Ease of Admin
8.1
9.5
8.2
Quality of Support
Quality of Support
7.3
8.2
8.7
Ease of Doing Business With
Ease of Doing Business With
8.2
9.3
8.5
Product Direction (% positive)
Product Direction (% positive)
8.4
6.5
8.0
Meets Requirements
Google Analytics
9.0
LeadLander
7.3
Act-On
8.0
Ease of Use
Google Analytics
7.6
LeadLander
8.2
Act-On
7.9
Ease of Setup
Google Analytics
7.8
LeadLander
9.2
Act-On
7.6
Ease of Admin
Google Analytics
8.1
LeadLander
9.5
Act-On
8.2
Quality of Support
Google Analytics
7.3
LeadLander
8.2
Act-On
8.7
Ease of Doing Business With
Google Analytics
8.2
LeadLander
9.3
Act-On
8.5
Product Direction (% positive)
Google Analytics
8.4
LeadLander
6.5
Act-On
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
42.9%
40.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
47.6%
50.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
9.5%
8.4%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
LeadLander
Small-Business
42.9%
Mid-Market
47.6%
Enterprise
9.5%
Act-On
Small-Business
40.8%
Mid-Market
50.7%
Enterprise
8.4%

Reviewers' Industry

 
Marketing and Advertising
22.2%
Computer Software
45.8%
Computer Software
15.8%
 
Computer Software
6.9%
Information Technology and Services
16.7%
Marketing and Advertising
14.3%
 
Information Technology and Services
6.8%
Marketing and Advertising
8.3%
Information Technology and Services
13.0%
 
Internet
6.2%
Financial Services
8.3%
Financial Services
4.0%
 
Higher Education
3.0%
Accounting
8.3%
Hospital & Health Care
3.4%
 
Other
54.8%
Other
12.5%
Other
49.5%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
LeadLander
Computer Software
45.8%
Information Technology and Services
16.7%
Marketing and Advertising
8.3%
Financial Services
8.3%
Accounting
8.3%
Other
12.5%
Act-On
Computer Software
15.8%
Marketing and Advertising
14.3%
Information Technology and Services
13.0%
Financial Services
4.0%
Hospital & Health Care
3.4%
Other
49.5%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Joe G.
Administrator in Pharmaceuticals

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

G2 Crowd User in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

LeadLander
Most Helpful Favorable Review
Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Most Helpful Critical Review
Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

Act-On
Most Helpful Favorable Review
Joe G.
Administrator in Pharmaceuticals

The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.

Most Helpful Critical Review
G2 Crowd User in Music

Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...

Screenshots

 
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Google Analytics
LeadLander

Downloads

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Google Analytics
No downloads provided
LeadLander
No downloads provided
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