Want to see who topped the 2019 Best Software Awards?

Compare Google Analytics, LeadLander, and Adobe Analytics

Meets RequirementsSee More
Meets RequirementsSee More
9.1
(Based on 3,024 reviews)
7.2
(Based on 15 reviews)
8.5
(Based on 406 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 3,038 reviews)
8.6
(Based on 15 reviews)
7.2
(Based on 404 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1,525 reviews)
9.1
(Based on 10 reviews)
6.5
(Based on 132 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1,526 reviews)
9.5
(Based on 11 reviews)
7.3
(Based on 129 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 2,413 reviews)
8.2
(Based on 13 reviews)
7.6
(Based on 355 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1,371 reviews)
9.3
(Based on 12 reviews)
7.7
(Based on 130 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 3,011 reviews)
5.8
(Based on 15 reviews)
7.2
(Based on 394 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
43.8%
21.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.3%
50.0%
26.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.0%
6.3%
51.8%
 
Marketing and Advertising
22.0%
Computer Software
55.6%
Marketing and Advertising
14.7%
 
Computer Software
7.0%
Marketing and Advertising
11.1%
Retail
6.6%
 
Information Technology and Services
6.9%
Financial Services
11.1%
Financial Services
5.8%
 
Internet
6.6%
Leisure, Travel & Tourism
5.6%
Information Technology and Services
5.2%
 
Higher Education
3.0%
Information Technology and Services
5.6%
Internet
4.5%
 
Other
54.4%
Other
11.1%
Other
63.2%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Mark H.
Administrator in Computer Hardware

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

G2 Crowd User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

 
 No videos provided.No videos provided.

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

 No downloads provided.No downloads provided.
Ask Google Analytics a QuestionContact Google AnalyticsAsk LeadLander a QuestionContact LeadLander
Kate from G2 Crowd

Need help?

I can help.