Compare Google Analytics, LeadLander, and Adobe Analytics

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
LeadLander
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
7.2
8.3
Ease of Use
Ease of Use
7.6
7.9
6.9
Ease of Setup
Ease of Setup
7.8
9.2
6.4
Ease of Admin
Ease of Admin
8.1
9.5
7.2
Quality of Support
Quality of Support
7.3
8.2
7.5
Ease of Doing Business With
Ease of Doing Business With
8.2
9.3
7.6
Product Direction (% positive)
Product Direction (% positive)
8.4
6.1
6.9
Meets Requirements
Google Analytics
9.0
LeadLander
7.2
Adobe Analytics
8.3
Ease of Use
Google Analytics
7.6
LeadLander
7.9
Adobe Analytics
6.9
Ease of Setup
Google Analytics
7.8
LeadLander
9.2
Adobe Analytics
6.4
Ease of Admin
Google Analytics
8.1
LeadLander
9.5
Adobe Analytics
7.2
Quality of Support
Google Analytics
7.3
LeadLander
8.2
Adobe Analytics
7.5
Ease of Doing Business With
Google Analytics
8.2
LeadLander
9.3
Adobe Analytics
7.6
Product Direction (% positive)
Google Analytics
8.4
LeadLander
6.1
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
LeadLander
7.9
Adobe Analytics
8.5
Engagement
Google Analytics
8.7
LeadLander
7.8
Adobe Analytics
8.2
Entry and Exit Pages
Google Analytics
8.7
LeadLander
8.1
Adobe Analytics
8.4
Standard Event Tracking
Google Analytics
8.5
LeadLander
8.2
Adobe Analytics
8.3
Custom Event Tracking
Google Analytics
8.3
LeadLander
7.2
Adobe Analytics
8.3
Retention
Google Analytics
8.2
LeadLander
8.5
Adobe Analytics
7.9
Return
Google Analytics
8.4
LeadLander
8.8
Adobe Analytics
7.9
Conversions
Google Analytics
8.5
LeadLander
8.8
Adobe Analytics
8.3
Funnels
Google Analytics
8.1
LeadLander
7.6
Adobe Analytics
8.0
Reporting
Real-Time Reporting
Google Analytics
8.7
LeadLander
8.5
Adobe Analytics
8.1
Trending
Google Analytics
8.5
LeadLander
8.0
Adobe Analytics
8.1
Retroactive Reporting
Google Analytics
8.2
LeadLander
7.8
Adobe Analytics
7.9
Segmentation
Google Analytics
8.3
LeadLander
Not enough data available
Adobe Analytics
8.3
Mobile Reporting
Google Analytics
8.5
LeadLander
7.9
Adobe Analytics
7.8
Unification Across Devices
Google Analytics
8.2
LeadLander
8.5
Adobe Analytics
7.6
Custom Reports and Dashboards
Google Analytics
8.4
LeadLander
7.4
Adobe Analytics
8.2
Other
User Data
Google Analytics
8.4
LeadLander
7.1
Adobe Analytics
8.3
Site Search Reporting
Google Analytics
8.5
LeadLander
8.0
Adobe Analytics
8.2
Load Time Monitoring
Google Analytics
8.3
LeadLander
9.8
Adobe Analytics
7.7
Campaign Tracking
Google Analytics
8.7
LeadLander
8.5
Adobe Analytics
8.3
E-Commerce
Google Analytics
8.4
LeadLander
9.7
Adobe Analytics
8.2
Promotional Messages
Google Analytics
8.0
LeadLander
8.1
Adobe Analytics
7.8
Administration Alerts
Google Analytics
8.1
LeadLander
8.2
Adobe Analytics
7.9
Administration
Performance and Reliability
Google Analytics
8.9
LeadLander
8.8
Adobe Analytics
8.1
User, Role, and Access Management
Google Analytics
8.9
LeadLander
8.9
Adobe Analytics
8.2
API / Integrations
Google Analytics
8.4
LeadLander
7.7
Adobe Analytics
7.7
QA Testing
Google Analytics
8.1
LeadLander
8.5
Adobe Analytics
7.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
40.9%
25.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
50.0%
27.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
9.1%
47.4%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
LeadLander
Small-Business
40.9%
Mid-Market
50.0%
Enterprise
9.1%
Adobe Analytics
Small-Business
25.3%
Mid-Market
27.3%
Enterprise
47.4%

Reviewers' Industry

 
Marketing and Advertising
22.2%
Computer Software
44.0%
Marketing and Advertising
14.5%
 
Computer Software
6.9%
Information Technology and Services
16.0%
Retail
6.0%
 
Information Technology and Services
6.8%
Marketing and Advertising
8.0%
Financial Services
5.3%
 
Internet
6.2%
Financial Services
8.0%
Information Technology and Services
4.9%
 
Higher Education
3.0%
Accounting
8.0%
Internet
4.2%
 
Other
54.8%
Other
16.0%
Other
65.0%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
LeadLander
Computer Software
44.0%
Information Technology and Services
16.0%
Marketing and Advertising
8.0%
Financial Services
8.0%
Accounting
8.0%
Other
16.0%
Adobe Analytics
Marketing and Advertising
14.5%
Retail
6.0%
Financial Services
5.3%
Information Technology and Services
4.9%
Internet
4.2%
Other
65.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

LeadLander
Most Helpful Favorable Review
Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Most Helpful Critical Review
Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 Crowd User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Screenshots

 
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Google Analytics
LeadLander

Videos

 No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics
No videos provided
LeadLander
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Downloads

 No downloads providedNo downloads provided
Google Analytics
No downloads provided
LeadLander
No downloads provided
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