Compare Google Analytics, LeadLander, HubSpot, and Marketo

 
Google Analytics
LeadLander
HubSpot
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Marketo
Optimized for quick response
 
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Google Analytics
Google Analytics
4.5
Based on 3,419 reviews
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LeadLander
LeadLander
3.7
Based on 20 reviews
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HubSpot
HubSpot
4.3
Based on 3,209 reviews
Optimized for quick response
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Marketo
Marketo
4.1
Based on 1,734 reviews
Optimized for quick response
 
Marketing Hub Free
$0
Marketo Solution Bundles
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Marketing Hub Starter
$50 /month
 
Marketing Hub Professional
$800 /month
 
Marketing Hub Enterprise
$3,200 /month
 
Free Trial
Free Trial
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.1
(Based on 3,166 reviews)
7.2
(Based on 19 reviews)
8.6
(Based on 2,825 reviews)
8.4
(Based on 1,576 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 3,180 reviews)
8.0
(Based on 19 reviews)
8.6
(Based on 2,836 reviews)
7.4
(Based on 1,589 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1,595 reviews)
9.2
(Based on 11 reviews)
8.2
(Based on 1,496 reviews)
6.8
(Based on 858 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1,596 reviews)
9.5
(Based on 12 reviews)
8.7
(Based on 1,550 reviews)
7.9
(Based on 883 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 2,526 reviews)
8.1
(Based on 17 reviews)
8.8
(Based on 2,646 reviews)
7.5
(Based on 1,489 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1,431 reviews)
9.3
(Based on 13 reviews)
8.9
(Based on 1,524 reviews)
7.8
(Based on 875 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.6
(Based on 3,152 reviews)
6.1
(Based on 19 reviews)
8.7
(Based on 2,814 reviews)
8.1
(Based on 1,566 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
35.0%
55.8%
16.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.3%
55.0%
38.1%
58.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.1%
10.0%
6.1%
24.6%
 
Marketing and Advertising
22.2%
Computer Software
47.8%
Marketing and Advertising
19.3%
Computer Software
28.8%
 
Computer Software
6.9%
Information Technology and Services
17.4%
Computer Software
15.1%
Information Technology and Services
12.0%
 
Information Technology and Services
6.8%
Marketing and Advertising
8.7%
Information Technology and Services
9.9%
Marketing and Advertising
11.7%
 
Internet
6.4%
Financial Services
8.7%
Internet
6.3%
Internet
7.2%
 
Higher Education
3.1%
Staffing and Recruiting
4.3%
Financial Services
2.6%
Financial Services
4.6%
 
Other
54.5%
Other
13.0%
Other
46.8%
Other
35.7%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

G2 Crowd User in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

 
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The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

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