Compare Google Analytics, LeadLander, HubSpot, and Pardot

 
Google Analytics
LeadLander
HubSpot
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Pardot
Optimized for quick response
 
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Google Analytics
Google Analytics
4.5
Based on 3,425 reviews
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LeadLander
LeadLander
3.7
Based on 20 reviews
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HubSpot
HubSpot
4.3
Based on 3,211 reviews
Optimized for quick response
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Pardot
Pardot
4.0
Based on 1,428 reviews
Optimized for quick response
 
Marketing Hub Free
$0
Growth
$1,250 per month
 
Marketing Hub Starter
$50 /month
Plus
$2,500 per month
 
Marketing Hub Professional
$800 /month
Advanced
$4,000 per month
 
Marketing Hub Enterprise
$3,200 /month
 
Free Trial
Free Trial
Free Trial
Free Trial
 $ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote
Meets RequirementsSee More
Meets RequirementsSee More
9.1
(Based on 3,172 reviews)
7.2
(Based on 19 reviews)
8.6
(Based on 2,827 reviews)
8.1
(Based on 1,168 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 3,186 reviews)
8.0
(Based on 19 reviews)
8.6
(Based on 2,838 reviews)
7.9
(Based on 1,172 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1,601 reviews)
9.2
(Based on 11 reviews)
8.2
(Based on 1,498 reviews)
7.6
(Based on 697 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1,602 reviews)
9.5
(Based on 12 reviews)
8.7
(Based on 1,552 reviews)
8.3
(Based on 739 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 2,530 reviews)
8.1
(Based on 17 reviews)
8.8
(Based on 2,648 reviews)
7.8
(Based on 1,089 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1,437 reviews)
9.3
(Based on 13 reviews)
8.9
(Based on 1,526 reviews)
8.2
(Based on 716 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.6
(Based on 3,158 reviews)
6.1
(Based on 19 reviews)
8.7
(Based on 2,816 reviews)
7.8
(Based on 1,165 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
35.0%
55.8%
33.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.3%
55.0%
38.1%
55.4%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.0%
10.0%
6.1%
11.0%
 
Marketing and Advertising
22.2%
Computer Software
47.8%
Marketing and Advertising
19.3%
Computer Software
22.6%
 
Computer Software
6.9%
Information Technology and Services
17.4%
Computer Software
15.1%
Information Technology and Services
13.0%
 
Information Technology and Services
6.8%
Marketing and Advertising
8.7%
Information Technology and Services
9.9%
Marketing and Advertising
10.9%
 
Internet
6.4%
Financial Services
8.7%
Internet
6.3%
Internet
5.6%
 
Higher Education
3.1%
Staffing and Recruiting
4.3%
Financial Services
2.6%
Financial Services
3.5%
 
Other
54.5%
Other
13.0%
Other
46.8%
Other
44.4%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Zach L.
Administrator in E-Learning

Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Allie C.
Administrator in Computer Software

I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...

 
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The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

Ask Google Analytics a QuestionContact Google AnalyticsAsk LeadLander a QuestionContact LeadLanderAsk HubSpot a QuestionContact HubSpotAsk Pardot a QuestionContact Pardot
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