Compare Google Analytics, LeadLander, and Mixpanel

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Analytics
Free Trial Unavailable
LeadLander
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
7.3
8.2
Ease of Use
Ease of Use
7.6
8.1
7.7
Ease of Setup
Ease of Setup
7.8
9.2
7.1
Ease of Admin
Ease of Admin
8.1
9.5
7.5
Quality of Support
Quality of Support
7.3
8.2
7.8
Ease of Doing Business With
Ease of Doing Business With
8.2
9.3
8.2
Product Direction (% positive)
Product Direction (% positive)
8.4
6.1
6.7
Meets Requirements
Google Analytics
9.0
LeadLander
7.3
Mixpanel
8.2
Ease of Use
Google Analytics
7.6
LeadLander
8.1
Mixpanel
7.7
Ease of Setup
Google Analytics
7.8
LeadLander
9.2
Mixpanel
7.1
Ease of Admin
Google Analytics
8.1
LeadLander
9.5
Mixpanel
7.5
Quality of Support
Google Analytics
7.3
LeadLander
8.2
Mixpanel
7.8
Ease of Doing Business With
Google Analytics
8.2
LeadLander
9.3
Mixpanel
8.2
Product Direction (% positive)
Google Analytics
8.4
LeadLander
6.1
Mixpanel
6.7

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
LeadLander
7.9
Mixpanel
8.6
Engagement
Google Analytics
8.7
LeadLander
7.8
Mixpanel
8.5
Entry and Exit Pages
Google Analytics
8.7
LeadLander
8.1
Mixpanel
7.8
Standard Event Tracking
Google Analytics
8.5
LeadLander
8.3
Mixpanel
8.6
Custom Event Tracking
Google Analytics
8.3
LeadLander
7.2
Mixpanel
8.6
Retention
Google Analytics
8.2
LeadLander
8.2
Mixpanel
7.9
Return
Google Analytics
8.4
LeadLander
8.8
Mixpanel
8.0
Conversions
Google Analytics
8.5
LeadLander
8.6
Mixpanel
8.4
Funnels
Google Analytics
8.1
LeadLander
7.3
Mixpanel
8.8
Reporting
Real-Time Reporting
Google Analytics
8.7
LeadLander
8.5
Mixpanel
8.4
Trending
Google Analytics
8.5
LeadLander
7.9
Mixpanel
8.1
Retroactive Reporting
Google Analytics
8.2
LeadLander
7.9
Mixpanel
7.8
Segmentation
Google Analytics
8.3
LeadLander
Not enough data available
Mixpanel
8.4
Mobile Reporting
Google Analytics
8.5
LeadLander
7.8
Mixpanel
7.8
Unification Across Devices
Google Analytics
8.2
LeadLander
8.7
Mixpanel
7.4
Custom Reports and Dashboards
Google Analytics
8.4
LeadLander
7.3
Mixpanel
7.5
Other
User Data
Google Analytics
8.4
LeadLander
7.1
Mixpanel
8.3
Site Search Reporting
Google Analytics
8.5
LeadLander
8.1
Mixpanel
7.5
Load Time Monitoring
Google Analytics
8.3
LeadLander
9.3
Mixpanel
7.2
Campaign Tracking
Google Analytics
8.7
LeadLander
8.3
Mixpanel
7.8
E-Commerce
Google Analytics
8.4
LeadLander
9.5
Mixpanel
7.2
Promotional Messages
Google Analytics
8.0
LeadLander
7.8
Mixpanel
7.4
Administration Alerts
Google Analytics
8.1
LeadLander
8.1
Mixpanel
7.6
Administration
Performance and Reliability
Google Analytics
8.9
LeadLander
8.7
Mixpanel
8.2
User, Role, and Access Management
Google Analytics
8.9
LeadLander
8.7
Mixpanel
8.0
API / Integrations
Google Analytics
8.4
LeadLander
7.8
Mixpanel
7.9
QA Testing
Google Analytics
8.1
LeadLander
8.3
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
45.5%
64.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
45.5%
31.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
9.1%
4.7%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
LeadLander
Small-Business
45.5%
Mid-Market
45.5%
Enterprise
9.1%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%

Reviewers' Industry

 
Marketing and Advertising
22.2%
Computer Software
44.0%
Computer Software
25.8%
 
Computer Software
6.9%
Information Technology and Services
16.0%
Internet
18.7%
 
Information Technology and Services
6.8%
Marketing and Advertising
12.0%
Information Technology and Services
14.4%
 
Internet
6.2%
Financial Services
8.0%
Marketing and Advertising
7.0%
 
Higher Education
3.0%
Accounting
8.0%
Financial Services
7.0%
 
Other
54.8%
Other
12.0%
Other
27.1%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
LeadLander
Computer Software
44.0%
Information Technology and Services
16.0%
Marketing and Advertising
12.0%
Financial Services
8.0%
Accounting
8.0%
Other
12.0%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

LeadLander
Most Helpful Favorable Review
Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Most Helpful Critical Review
Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Google Analytics
LeadLander

Videos

 No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Analytics
No videos provided
LeadLander
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads providedNo downloads provided
Google Analytics
No downloads provided
LeadLander
No downloads provided
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