Want to see who topped the 2019 Best Software Awards?

Compare Google Analytics, LeadLander, and Mixpanel

Meets RequirementsSee More
Meets RequirementsSee More
9.1
(Based on 3,033 reviews)
7.2
(Based on 15 reviews)
8.4
(Based on 190 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 3,047 reviews)
8.6
(Based on 15 reviews)
7.9
(Based on 190 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1,532 reviews)
9.1
(Based on 10 reviews)
7.4
(Based on 81 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1,533 reviews)
9.5
(Based on 11 reviews)
7.8
(Based on 82 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 2,418 reviews)
8.2
(Based on 13 reviews)
8.1
(Based on 146 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1,376 reviews)
9.3
(Based on 12 reviews)
8.4
(Based on 70 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 3,019 reviews)
5.8
(Based on 15 reviews)
7.1
(Based on 185 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
43.8%
63.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.3%
50.0%
31.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.0%
6.3%
4.7%
 
Marketing and Advertising
22.0%
Computer Software
55.6%
Computer Software
25.9%
 
Computer Software
7.0%
Marketing and Advertising
11.1%
Internet
18.2%
 
Information Technology and Services
6.9%
Financial Services
11.1%
Information Technology and Services
14.5%
 
Internet
6.6%
Leisure, Travel & Tourism
5.6%
Marketing and Advertising
7.1%
 
Higher Education
3.0%
Information Technology and Services
5.6%
Financial Services
7.1%
 
Other
54.4%
Other
11.1%
Other
27.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Mark H.
Administrator in Computer Hardware

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
 No videos provided.No videos provided.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

 No downloads provided.No downloads provided.
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