Compare Google Analytics, LeadLander, and Moz Pro

Pricing

 
Standard
$99
/ month
 
Medium
$179
/ month
 
Large
$249
/ month
 
Premium
$999
/ month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Analytics
Free Trial Unavailable
LeadLander
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
7.3
8.4
Ease of Use
Ease of Use
7.6
8.1
8.6
Ease of Setup
Ease of Setup
7.8
9.2
9.0
Ease of Admin
Ease of Admin
8.1
9.5
9.0
Quality of Support
Quality of Support
7.3
8.2
8.7
Ease of Doing Business With
Ease of Doing Business With
8.2
9.3
9.2
Product Direction (% positive)
Product Direction (% positive)
8.4
6.1
8.5
Meets Requirements
Google Analytics
9.0
LeadLander
7.3
Moz Pro
8.4
Ease of Use
Google Analytics
7.6
LeadLander
8.1
Moz Pro
8.6
Ease of Setup
Google Analytics
7.8
LeadLander
9.2
Moz Pro
9.0
Ease of Admin
Google Analytics
8.1
LeadLander
9.5
Moz Pro
9.0
Quality of Support
Google Analytics
7.3
LeadLander
8.2
Moz Pro
8.7
Ease of Doing Business With
Google Analytics
8.2
LeadLander
9.3
Moz Pro
9.2
Product Direction (% positive)
Google Analytics
8.4
LeadLander
6.1
Moz Pro
8.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
45.5%
54.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
45.5%
35.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
9.1%
10.1%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
LeadLander
Small-Business
45.5%
Mid-Market
45.5%
Enterprise
9.1%
Moz Pro
Small-Business
54.0%
Mid-Market
35.9%
Enterprise
10.1%

Reviewers' Industry

 
Marketing and Advertising
22.2%
Computer Software
44.0%
Marketing and Advertising
29.4%
 
Computer Software
6.9%
Information Technology and Services
16.0%
Internet
13.0%
 
Information Technology and Services
6.8%
Marketing and Advertising
12.0%
Computer Software
13.0%
 
Internet
6.2%
Financial Services
8.0%
Information Technology and Services
7.9%
 
Higher Education
3.0%
Accounting
8.0%
Retail
2.2%
 
Other
54.8%
Other
12.0%
Other
34.5%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
LeadLander
Computer Software
44.0%
Information Technology and Services
16.0%
Marketing and Advertising
12.0%
Financial Services
8.0%
Accounting
8.0%
Other
12.0%
Moz Pro
Marketing and Advertising
29.4%
Internet
13.0%
Computer Software
13.0%
Information Technology and Services
7.9%
Retail
2.2%
Other
34.5%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

LeadLander
Most Helpful Favorable Review
Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Most Helpful Critical Review
Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

Screenshots

 
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