Compare Google Analytics vs Looker

See this comparison of Google Analytics vs. Looker based on data from user reviews. Google Analytics rates 4.5/5 stars with 2526 reviews. Looker rates 4.4/5 stars with 227 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
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Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2358 reviews)
8.6
(Based on 186 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2370 reviews)
8.1
(Based on 185 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1213 reviews)
8.2
(Based on 94 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1217 reviews)
8.7
(Based on 99 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 1837 reviews)
9.2
(Based on 159 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.4
(Based on 1080 reviews)
9.3
(Based on 90 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2354 reviews)
8.6
(Based on 177 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
18.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.4%
71.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.1%
10.6%
 
Marketing and Advertising
22.7%
Internet
22.2%
 
Internet
7.3%
Computer Software
18.5%
 
Computer Software
7.3%
Information Technology and Services
12.0%
 
Information Technology and Services
6.8%
Marketing and Advertising
5.6%
 
Higher Education
2.9%
Food & Beverages
4.0%
 
Other
52.9%
Other
37.7%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
Most Helpful Critical Review
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Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Internet

Slow to load. Data takes a while to capture. Does not always capture refresh.

 
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See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Ask Google Analytics a QuestionContact Google AnalyticsAsk Looker a QuestionContact Looker
Kate avatar
Kate from G2 Crowd

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