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Compare Google Analytics vs Mixpanel

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comparison of Google Analytics vs. Mixpanel
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,077 reviews. Mixpanel rates 4.2/5 stars with 211 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2,857 reviews)
8.4
(Based on 186 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2,870 reviews)
7.9
(Based on 186 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1,444 reviews)
7.4
(Based on 80 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1,445 reviews)
7.8
(Based on 81 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 2,266 reviews)
8.1
(Based on 143 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1,295 reviews)
8.4
(Based on 69 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2,844 reviews)
7.1
(Based on 181 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
64.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.4%
31.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.1%
4.8%
 
Marketing and Advertising
22.2%
Computer Software
26.3%
 
Computer Software
7.1%
Internet
18.4%
 
Information Technology and Services
7.0%
Information Technology and Services
14.0%
 
Internet
6.8%
Marketing and Advertising
7.2%
 
Higher Education
3.1%
Financial Services
7.2%
 
Other
53.8%
Other
27.0%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
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