Compare Google Analytics vs Mixpanel

See this comparison of Google Analytics vs. Mixpanel based on data from user reviews. Google Analytics rates 4.5/5 stars with 2696 reviews. Mixpanel rates 3.9/5 stars with 126 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2516 reviews)
8.0
(Based on 119 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2528 reviews)
7.4
(Based on 118 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1291 reviews)
6.8
(Based on 46 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1295 reviews)
7.1
(Based on 46 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 1971 reviews)
7.8
(Based on 90 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.4
(Based on 1156 reviews)
7.8
(Based on 37 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2511 reviews)
6.6
(Based on 116 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
64.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.2%
32.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.1%
3.2%
 
Marketing and Advertising
22.8%
Internet
22.6%
 
Computer Software
7.1%
Computer Software
22.0%
 
Internet
7.1%
Information Technology and Services
17.9%
 
Information Technology and Services
6.7%
Marketing and Advertising
11.3%
 
Higher Education
3.0%
Financial Services
4.8%
 
Other
53.3%
Other
21.4%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
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