Compare Google Analytics vs Pendo
See this
comparison of Google Analytics vs. Pendo
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,578 reviews. Pendo rates 4.6/5 stars with 91 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial
Google Analytics
Free Trial Unavailable
Pendo
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
8.7
Ease of Use
Ease of Use
7.6
8.3
Ease of Setup
Ease of Setup
7.8
8.4
Ease of Admin
Ease of Admin
8.1
8.6
Quality of Support
Quality of Support
7.3
9.1
Ease of Doing Business With
Ease of Doing Business With
8.2
9.5
Product Direction (% positive)
Product Direction (% positive)
8.4
9.6
Meets Requirements
Google Analytics
9.0
Pendo
8.7
Ease of Use
Google Analytics
7.6
Pendo
8.3
Ease of Setup
Google Analytics
7.8
Pendo
8.4
Ease of Admin
Google Analytics
8.1
Pendo
8.6
Quality of Support
Google Analytics
7.3
Pendo
9.1
Ease of Doing Business With
Google Analytics
8.2
Pendo
9.5
Product Direction (% positive)
Google Analytics
8.4
Pendo
9.6

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
Pendo
8.6
Engagement
Google Analytics
8.7
Pendo
8.8
Entry and Exit Pages
Google Analytics
8.7
Pendo
8.8
Standard Event Tracking
Google Analytics
8.5
Pendo
8.6
Custom Event Tracking
Google Analytics
8.3
Pendo
8.6
Retention
Google Analytics
8.2
Pendo
7.5
Return
Google Analytics
8.4
Pendo
7.7
Conversions
Google Analytics
8.5
Pendo
8.6
Funnels
Google Analytics
8.1
Pendo
8.4
Reporting
Real-Time Reporting
Google Analytics
8.7
Pendo
8.4
Trending
Google Analytics
8.5
Pendo
8.3
Retroactive Reporting
Google Analytics
8.2
Pendo
8.7
Segmentation
Google Analytics
8.3
Pendo
8.9
Mobile Reporting
Google Analytics
8.5
Pendo
7.7
Unification Across Devices
Google Analytics
8.2
Pendo
7.9
Custom Reports and Dashboards
Google Analytics
8.4
Pendo
7.8
User Identification
Geolocation
Google Analytics
9.0
Pendo
5.7
Demographics
Google Analytics
8.8
Pendo
7.5
User Segmentation
Google Analytics
8.8
Pendo
9.2
Other
User Data
Google Analytics
8.4
Pendo
9.4
Site Search Reporting
Google Analytics
8.5
Pendo
7.9
Load Time Monitoring
Google Analytics
8.3
Pendo
7.0
Campaign Tracking
Google Analytics
8.7
Pendo
7.7
E-Commerce
Google Analytics
8.4
Pendo
Not enough data available
Promotional Messages
Google Analytics
8.0
Pendo
9.0
Administration Alerts
Google Analytics
8.1
Pendo
8.9
Tracking & Reporting
User Path Tracking
Google Analytics
8.6
Pendo
9.1
User Activity History
Google Analytics
8.5
Pendo
9.0
Crash Reporting
Google Analytics
7.9
Pendo
Not enough data available
Custom Event Tracking
Google Analytics
8.4
Pendo
8.2
Real-Time Insights
Google Analytics
8.7
Pendo
8.3
Attribution
Google Analytics
8.4
Pendo
8.7
Dashboard
Google Analytics
8.8
Pendo
8.8
Variation Testing
A/B Testing
Google Analytics
8.4
Pendo
Not enough data available
Conversion Goal
Google Analytics
8.7
Pendo
Not enough data available
Percentage of Traffic
Google Analytics
8.8
Pendo
8.3
Confidence Level
Google Analytics
8.5
Pendo
Not enough data available
Multivariate Testing
Google Analytics
8.2
Pendo
Not enough data available
Split URL Testing
Google Analytics
8.4
Pendo
Not enough data available
Build
WYSIWYG Editor
Google Analytics
7.9
Pendo
Not enough data available
Landing Pages
Google Analytics
8.6
Pendo
Not enough data available
Reporting
Segmentation
Google Analytics
8.6
Pendo
8.3
Reports and Dashboards
Google Analytics
8.8
Pendo
7.9
Mobile Optimization
Google Analytics
8.5
Pendo
Not enough data available
Personalization
Standard Targeting
Google Analytics
8.6
Pendo
9.3
Custom Targeting
Google Analytics
8.5
Pendo
9.3
Profile Storage Duration
Google Analytics
8.5
Pendo
9.0
In-Page Analytics
Click Reporting
Google Analytics
8.6
Pendo
8.5
Heat Maps
Google Analytics
7.7
Pendo
8.8
Session Replays
Google Analytics
8.0
Pendo
Not enough data available
Administration
Performance and Reliability
Google Analytics
8.9
Pendo
8.3
User, Role, and Access Management
Google Analytics
8.9
Pendo
8.1
API / Integrations
Google Analytics
8.4
Pendo
8.5
QA Testing
Google Analytics
8.1
Pendo
8.7
Metrics
Conversions
Google Analytics
8.7
Pendo
8.3
Sessions - Mobile App Analytics
Google Analytics
9.0
Pendo
8.7
Engagement
Google Analytics
8.9
Pendo
9.0
Exit Tracking
Google Analytics
8.6
Pendo
9.0
Events
Google Analytics
8.7
Pendo
9.2
Retention
Google Analytics
8.6
Pendo
9.0
Return
Google Analytics
8.6
Pendo
8.9
Funnels
Google Analytics
8.4
Pendo
9.0
Reporting
Real-Time
Google Analytics
8.9
Pendo
7.8
Trending
Google Analytics
8.6
Pendo
9.0
Retroactive Reporting
Google Analytics
8.4
Pendo
8.8
Segmentation
Google Analytics
8.6
Pendo
8.8
Dashboards
Google Analytics
8.9
Pendo
8.1
Custom Reports and Dashboards
Google Analytics
8.6
Pendo
8.0
Other
User Data
Google Analytics
8.7
Pendo
9.2
Load Time Monitoring
Google Analytics
8.6
Pendo
7.5
Campaign Tracking
Google Analytics
8.7
Pendo
Not enough data available
E-Commerce
Google Analytics
8.5
Pendo
Not enough data available
Tracking
Standard Tracking
Google Analytics
8.9
Pendo
8.9
Tracking Flexibility
Google Analytics
8.6
Pendo
8.7
Notifications and Alerts
In-App Notifications
Google Analytics
8.4
Pendo
9.3
System Notifications
Google Analytics
8.4
Pendo
9.2
Alerts
Google Analytics
8.4
Pendo
9.4
Administration
API / Integrations
Google Analytics
8.6
Pendo
7.3
QA Testing
Google Analytics
8.4
Pendo
6.9
Performance and Reliability
Google Analytics
8.9
Pendo
8.1
User, Role, and Access Management
Google Analytics
9.0
Pendo
8.2

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.6%
15.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
74.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
10.1%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.9%
Pendo
Small-Business
15.7%
Mid-Market
74.2%
Enterprise
10.1%

Reviewers' Industry

 
Marketing and Advertising
22.2%
Computer Software
58.5%
 
Computer Software
7.1%
Information Technology and Services
11.1%
 
Information Technology and Services
6.8%
Internet
7.4%
 
Internet
6.2%
Marketing and Advertising
5.2%
 
Higher Education
3.0%
Education Management
5.2%
 
Other
54.7%
Other
12.6%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
7.1%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.7%
Pendo
Computer Software
58.5%
Information Technology and Services
11.1%
Internet
7.4%
Marketing and Advertising
5.2%
Education Management
5.2%
Other
12.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Allie J.
User

Pendo allows you to track customer visits and clicks on page elements, pages, or a set of pages. It's been very helpful to find out if customers are following the intended journey, and if not, where they are going astray. This has allowed my team to...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Pendo
Most Helpful Favorable Review
Allie J.
User

Pendo allows you to track customer visits and clicks on page elements, pages, or a set of pages. It's been very helpful to find out if customers are following the intended journey, and if not, where they are going astray. This has allowed my team to...

Most Helpful Critical Review
G2 Crowd User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

Screenshots

 
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Videos

 No videos provided

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

Google Analytics
No videos provided
Pendo

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

Downloads

Google Analytics
No downloads provided
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