Compare Google Analytics vs SimilarWeb
See this
comparison of Google Analytics vs. SimilarWeb
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,580 reviews. SimilarWeb rates 4.2/5 stars with 28 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
FREE
$0
per month
 
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial Unavailable
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
7.7
Ease of Use
Ease of Use
7.6
8.7
Ease of Setup
Ease of Setup
7.8
8.9
Ease of Admin
Ease of Admin
8.1
9.3
Quality of Support
Quality of Support
7.3
7.6
Ease of Doing Business With
Ease of Doing Business With
8.2
8.1
Product Direction (% positive)
Product Direction (% positive)
8.4
7.8
Meets Requirements
Google Analytics
9.0
SimilarWeb
7.7
Ease of Use
Google Analytics
7.6
SimilarWeb
8.7
Ease of Setup
Google Analytics
7.8
SimilarWeb
8.9
Ease of Admin
Google Analytics
8.1
SimilarWeb
9.3
Quality of Support
Google Analytics
7.3
SimilarWeb
7.6
Ease of Doing Business With
Google Analytics
8.2
SimilarWeb
8.1
Product Direction (% positive)
Google Analytics
8.4
SimilarWeb
7.8

Features

User Identification
Geolocation
Google Analytics
9.0
SimilarWeb
Not enough data available
Demographics
Google Analytics
8.9
SimilarWeb
Not enough data available
User Segmentation
Google Analytics
8.8
SimilarWeb
Not enough data available
Tracking & Reporting
User Path Tracking
Google Analytics
8.6
SimilarWeb
Not enough data available
User Activity History
Google Analytics
8.5
SimilarWeb
Not enough data available
Crash Reporting
Google Analytics
7.9
SimilarWeb
Not enough data available
Custom Event Tracking
Google Analytics
8.3
SimilarWeb
Not enough data available
Real-Time Insights
Google Analytics
8.7
SimilarWeb
Not enough data available
Attribution
Google Analytics
8.4
SimilarWeb
Not enough data available
Dashboard
Google Analytics
8.8
SimilarWeb
Not enough data available
Metrics
Conversions
Google Analytics
8.7
SimilarWeb
Not enough data available
Sessions - Mobile App Analytics
Google Analytics
9.0
SimilarWeb
Not enough data available
Engagement
Google Analytics
8.9
SimilarWeb
Not enough data available
Exit Tracking
Google Analytics
8.6
SimilarWeb
Not enough data available
Events
Google Analytics
8.6
SimilarWeb
Not enough data available
Retention
Google Analytics
8.6
SimilarWeb
Not enough data available
Return
Google Analytics
8.6
SimilarWeb
Not enough data available
Funnels
Google Analytics
8.4
SimilarWeb
Not enough data available
Reporting
Real-Time
Google Analytics
8.9
SimilarWeb
Not enough data available
Trending
Google Analytics
8.6
SimilarWeb
Not enough data available
Retroactive Reporting
Google Analytics
8.4
SimilarWeb
Not enough data available
Segmentation
Google Analytics
8.6
SimilarWeb
Not enough data available
Dashboards
Google Analytics
8.9
SimilarWeb
Not enough data available
Custom Reports and Dashboards
Google Analytics
8.6
SimilarWeb
Not enough data available
Other
User Data
Google Analytics
8.7
SimilarWeb
Not enough data available
Load Time Monitoring
Google Analytics
8.6
SimilarWeb
Not enough data available
Campaign Tracking
Google Analytics
8.7
SimilarWeb
Not enough data available
E-Commerce
Google Analytics
8.5
SimilarWeb
Not enough data available
Tracking
Standard Tracking
Google Analytics
8.9
SimilarWeb
Not enough data available
Tracking Flexibility
Google Analytics
8.6
SimilarWeb
Not enough data available
Notifications and Alerts
In-App Notifications
Google Analytics
8.4
SimilarWeb
Not enough data available
System Notifications
Google Analytics
8.4
SimilarWeb
Not enough data available
Alerts
Google Analytics
8.4
SimilarWeb
Not enough data available
Administration
API / Integrations
Google Analytics
8.6
SimilarWeb
Not enough data available
QA Testing
Google Analytics
8.4
SimilarWeb
Not enough data available
Performance and Reliability
Google Analytics
8.9
SimilarWeb
Not enough data available
User, Role, and Access Management
Google Analytics
9.0
SimilarWeb
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
35.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
53.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
10.7%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%

Reviewers' Industry

 
Marketing and Advertising
22.2%
Internet
25.6%
 
Computer Software
6.9%
Marketing and Advertising
18.6%
 
Information Technology and Services
6.8%
Public Relations and Communications
16.3%
 
Internet
6.2%
Information Technology and Services
14.0%
 
Higher Education
3.0%
Financial Services
4.7%
 
Other
54.8%
Other
20.9%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
SimilarWeb
Internet
25.6%
Marketing and Advertising
18.6%
Public Relations and Communications
16.3%
Information Technology and Services
14.0%
Financial Services
4.7%
Other
20.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 Crowd User in Public Relations and Communications

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

SimilarWeb
Most Helpful Favorable Review
G2 Crowd User in Public Relations and Communications

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

Most Helpful Critical Review
G2 Crowd User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Screenshots

 
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Google Analytics
SimilarWeb
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