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Compare Google Analytics vs StatCounter

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comparison of Google Analytics vs. StatCounter
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,306 reviews. StatCounter rates 4.3/5 stars with 60 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
From $5/month
$0-$399 per month
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.1
(Based on 3,060 reviews)
8.8
(Based on 57 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 3,074 reviews)
9.1
(Based on 57 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1,546 reviews)
8.7
(Based on 19 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1,547 reviews)
9.1
(Based on 19 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 2,438 reviews)
8.6
(Based on 38 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.3
(Based on 1,388 reviews)
9.3
(Based on 17 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 3,046 reviews)
7.8
(Based on 56 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.8%
70.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.2%
15.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.0%
13.8%
 
Marketing and Advertising
22.1%
Marketing and Advertising
19.7%
 
Computer Software
7.0%
Writing and Editing
7.9%
 
Information Technology and Services
6.9%
Internet
7.9%
 
Internet
6.6%
Information Technology and Services
7.9%
 
Higher Education
3.0%
Higher Education
6.6%
 
Other
54.5%
Other
50.0%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Jagadeesh M.
Administrator in Marketing and Advertising

I've been using Statcounter from it's earlier days in fact even before Google Analytics (formerly Urchin). The tool is one of my favorite when it comes to IP based clicks tracking and as well the graphs are really cool for easy understanding.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

 
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