Compare Google Analytics vs StatCounter

See this comparison of Google Analytics vs. StatCounter based on data from user reviews. Google Analytics rates 4.5/5 stars with 2696 reviews. StatCounter rates 4.4/5 stars with 47 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
From $5/month
$0-$399 per month
 
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Meets RequirementsSee More
Meets RequirementsSee More
9.0
(Based on 2516 reviews)
8.8
(Based on 45 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 2528 reviews)
9.2
(Based on 45 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 1291 reviews)
8.5
(Based on 15 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.3
(Based on 1295 reviews)
9.1
(Based on 15 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 1971 reviews)
8.6
(Based on 30 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.4
(Based on 1156 reviews)
9.4
(Based on 13 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.5
(Based on 2511 reviews)
7.6
(Based on 44 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
66.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.2%
17.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.1%
15.6%
 
Marketing and Advertising
22.8%
Marketing and Advertising
21.0%
 
Computer Software
7.1%
Internet
9.7%
 
Internet
7.1%
Writing and Editing
8.1%
 
Information Technology and Services
6.7%
Information Technology and Services
8.1%
 
Higher Education
3.0%
Financial Services
4.8%
 
Other
53.3%
Other
48.4%
Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 Crowd User in Entertainment

We can keep track of our customers and where they come from. We like thats we can keep track of our customers and where we could improve on.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

 
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