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Compare Google Tag Manager vs Google Analytics

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comparison of Google Tag Manager vs. Google Analytics
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 226 reviews. Google Analytics rates 4.5/5 stars with 3,297 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 210 reviews)
9.1
(Based on 3,051 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 210 reviews)
7.8
(Based on 3,065 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.1
(Based on 133 reviews)
8.0
(Based on 1,541 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 132 reviews)
8.3
(Based on 1,542 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 165 reviews)
7.5
(Based on 2,431 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 117 reviews)
8.3
(Based on 1,383 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 207 reviews)
8.5
(Based on 3,037 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
27.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.7%
12.0%
 
Marketing and Advertising
37.9%
Marketing and Advertising
22.0%
 
Internet
9.6%
Computer Software
7.0%
 
Computer Software
7.5%
Information Technology and Services
6.9%
 
Information Technology and Services
7.2%
Internet
6.6%
 
Retail
2.4%
Higher Education
3.0%
 
Other
35.5%
Other
54.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Mateusz G.
Administrator in Furniture

Not only GTM is one of the best tag management tool on the market, also it's free.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Consumer Services

Not alot of people use this software.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
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Kate from G2 Crowd

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