Compare Google Tag Manager vs Heap
See this
comparison of Google Tag Manager vs. Heap
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 230 reviews. Heap rates 4.3/5 stars with 115 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
8.3
Ease of Use
Ease of Use
7.7
8.0
Ease of Setup
Ease of Setup
7.8
9.0
Ease of Admin
Ease of Admin
8.2
8.3
Quality of Support
Quality of Support
6.7
8.3
Ease of Doing Business With
Ease of Doing Business With
8.0
8.4
Product Direction (% positive)
Product Direction (% positive)
8.7
8.8
Meets Requirements
Google Tag Manager
9.2
Heap
8.3
Ease of Use
Google Tag Manager
7.7
Heap
8.0
Ease of Setup
Google Tag Manager
7.8
Heap
9.0
Ease of Admin
Google Tag Manager
8.2
Heap
8.3
Quality of Support
Google Tag Manager
6.7
Heap
8.3
Ease of Doing Business With
Google Tag Manager
8.0
Heap
8.4
Product Direction (% positive)
Google Tag Manager
8.7
Heap
8.8

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Heap
8.6
Engagement
Google Tag Manager
8.8
Heap
8.1
Entry and Exit Pages
Google Tag Manager
8.6
Heap
7.9
Standard Event Tracking
Google Tag Manager
9.0
Heap
9.1
Custom Event Tracking
Google Tag Manager
8.9
Heap
8.6
Retention
Google Tag Manager
8.3
Heap
7.7
Return
Google Tag Manager
8.2
Heap
7.8
Conversions
Google Tag Manager
9.1
Heap
8.2
Funnels
Google Tag Manager
8.5
Heap
8.5
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Heap
8.5
Trending
Google Tag Manager
8.4
Heap
7.5
Retroactive Reporting
Google Tag Manager
7.8
Heap
8.8
Segmentation
Google Tag Manager
8.8
Heap
7.9
Mobile Reporting
Google Tag Manager
8.8
Heap
8.0
Unification Across Devices
Google Tag Manager
8.6
Heap
8.3
Custom Reports and Dashboards
Google Tag Manager
8.3
Heap
7.8
Other
User Data
Google Tag Manager
8.4
Heap
8.1
Site Search Reporting
Google Tag Manager
8.5
Heap
7.3
Load Time Monitoring
Google Tag Manager
8.2
Heap
7.5
Campaign Tracking
Google Tag Manager
9.0
Heap
8.0
E-Commerce
Google Tag Manager
8.7
Heap
7.5
Promotional Messages
Google Tag Manager
8.0
Heap
Not enough data available
Administration Alerts
Google Tag Manager
8.1
Heap
Not enough data available
Administration
Performance and Reliability
Google Tag Manager
9.0
Heap
8.1
User, Role, and Access Management
Google Tag Manager
9.0
Heap
8.1
API / Integrations
Google Tag Manager
8.7
Heap
8.0
QA Testing
Google Tag Manager
8.6
Heap
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
56.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
34.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
8.7%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Internet
24.5%
 
Internet
9.8%
Computer Software
14.4%
 
Computer Software
7.4%
Information Technology and Services
13.7%
 
Information Technology and Services
7.1%
Marketing and Advertising
12.9%
 
Retail
2.4%
Insurance
2.2%
 
Other
35.4%
Other
32.4%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Automotive

I like that I don't need to be bothered to install scripts and stuff. As a dev this can be annoying especially when scripts require different rules.

G2 Crowd User in Internet

Heap takes a unique approach to web interaction tracking. Unlike many other web analytics tools, Heap collects every action a user takes on each of your site's pages by default. It's up to you to organize the data, but you can define individual actions on...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

The tool is designed for IT professionals with tagging experience and not easy for marketers to use and iIt is difficult to analyze troubleshoot tagging issues (e.g., very time consuming to identify piggy-back activity and assign tag call-outs to actual tags).

Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

 
Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User in Automotive

I like that I don't need to be bothered to install scripts and stuff. As a dev this can be annoying especially when scripts require different rules.

Most Helpful Critical Review
G2 Crowd User

The tool is designed for IT professionals with tagging experience and not easy for marketers to use and iIt is difficult to analyze troubleshoot tagging issues (e.g., very time consuming to identify piggy-back activity and assign tag call-outs to actual tags).

Heap
Most Helpful Favorable Review
G2 Crowd User in Internet

Heap takes a unique approach to web interaction tracking. Unlike many other web analytics tools, Heap collects every action a user takes on each of your site's pages by default. It's up to you to organize the data, but you can define individual actions on...

Most Helpful Critical Review
Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

Screenshots

 
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