Compare Google Tag Manager vs Heap

See this comparison of Google Tag Manager vs. Heap based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 219 reviews. Heap rates 4.4/5 stars with 104 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
$0 per month
 
Enterprise
Custom
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 205 reviews)
8.4
(Based on 97 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 206 reviews)
8.2
(Based on 97 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 134 reviews)
9.2
(Based on 42 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 133 reviews)
8.6
(Based on 42 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 163 reviews)
8.7
(Based on 83 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 118 reviews)
8.7
(Based on 34 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 203 reviews)
9.0
(Based on 97 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
52.8%
57.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.0%
34.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.2%
7.7%
 
Marketing and Advertising
39.4%
Internet
24.0%
 
Internet
9.8%
Computer Software
15.7%
 
Information Technology and Services
7.3%
Information Technology and Services
13.2%
 
Computer Software
6.5%
Marketing and Advertising
12.4%
 
Retail
2.4%
Insurance
2.5%
 
Other
34.5%
Other
32.2%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Information Technology and Services

It's easy to implement across the web, and Tracking is so easy. and we can run our custom code. I was working in start which needs analytics for each move to user perform in our website. So that We can experiments with UX and make the user Experience best....

Justin A.
Agency in Marketing and Advertising

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Nothing too much yet. We are still learning.

Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

 
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Kate from G2 Crowd

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