Compare Google Tag Manager vs Heap

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comparison of Google Tag Manager vs. Heap
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 231 reviews. Heap rates 4.4/5 stars with 111 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
$0 per month
 
Enterprise
Custom
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 213 reviews)
8.5
(Based on 104 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 214 reviews)
8.3
(Based on 104 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 139 reviews)
9.2
(Based on 45 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 138 reviews)
8.6
(Based on 45 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 169 reviews)
8.7
(Based on 88 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 123 reviews)
8.7
(Based on 37 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 211 reviews)
9.0
(Based on 104 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
52.8%
56.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.2%
34.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.0%
9.0%
 
Marketing and Advertising
39.7%
Internet
25.2%
 
Internet
10.3%
Information Technology and Services
14.1%
 
Information Technology and Services
7.5%
Computer Software
14.1%
 
Computer Software
6.4%
Marketing and Advertising
13.3%
 
Retail
2.3%
Insurance
2.2%
 
Other
33.8%
Other
31.1%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Human Resources

Allows you to separate the analytics related tag coding from the site code. Now you can add additional tracking/integrations with other systems without having to upload new code to the page or do a release. Live QA/testing environment to see if tags were...

G2 Crowd User in Internet

Heap provides great user-level analytics, the data loads very fast, it gives the ability to send custom events via API and they offer quick and helpful customer support.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

The tool is designed for IT professionals with tagging experience and not easy for marketers to use and iIt is difficult to analyze troubleshoot tagging issues (e.g., very time consuming to identify piggy-back activity and assign tag call-outs to actual tags).

Chang C.
User in Internet

1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events. 2. Became pricy when...

 
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Kate from G2 Crowd

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