Compare Google Tag Manager vs Heap

See this comparison of Google Tag Manager vs. Heap based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 210 reviews. Heap rates 4.4/5 stars with 102 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
$0 per month
 
Enterprise
Custom
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 197 reviews)
8.4
(Based on 95 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 198 reviews)
8.2
(Based on 95 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 129 reviews)
9.2
(Based on 41 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 128 reviews)
8.6
(Based on 41 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 157 reviews)
8.7
(Based on 81 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 115 reviews)
8.7
(Based on 33 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 195 reviews)
9.1
(Based on 95 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.4%
57.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.8%
34.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.8%
7.8%
 
Marketing and Advertising
39.3%
Internet
24.8%
 
Internet
9.3%
Computer Software
15.4%
 
Information Technology and Services
7.6%
Information Technology and Services
13.7%
 
Computer Software
6.5%
Marketing and Advertising
12.8%
 
Retail
2.5%
Insurance
2.6%
 
Other
34.7%
Other
30.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Lee P.
Agency in Marketing and Advertising

Effective tag firing A faster, cheaper way to set up on-site events Flexibility and adaptability

G2 Crowd User in Internet

Heap takes a unique approach to web interaction tracking. Unlike many other web analytics tools, Heap collects every action a user takes on each of your site's pages by default. It's up to you to organize the data, but you can define individual actions on...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

G2 Crowd User in Computer Software

It still feels a little slow and clunky even after the redesign although that did help.

 
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk Heap a QuestionContact Heap
Kate avatar
Kate from G2 Crowd

Need help?

I can help.