Want to see who topped the 2019 Best Software Awards?

Compare Google Tag Manager vs Heap

See this

comparison of Google Tag Manager vs. Heap
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 226 reviews. Heap rates 4.3/5 stars with 114 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
$0 per month
 
Enterprise
Custom
 
Free Trial
Free Trial
 $ Get a Quote$ Get a QuoteRequest More InformationRequest More Information
Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 210 reviews)
8.5
(Based on 107 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 210 reviews)
8.2
(Based on 107 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.1
(Based on 133 reviews)
9.1
(Based on 47 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 132 reviews)
8.5
(Based on 47 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 165 reviews)
8.5
(Based on 91 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 117 reviews)
8.5
(Based on 39 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 207 reviews)
8.9
(Based on 107 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
57.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
34.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.7%
8.8%
 
Marketing and Advertising
37.9%
Internet
24.6%
 
Internet
9.6%
Information Technology and Services
13.8%
 
Computer Software
7.5%
Computer Software
13.8%
 
Information Technology and Services
7.2%
Marketing and Advertising
13.0%
 
Retail
2.4%
Insurance
2.2%
 
Other
35.5%
Other
32.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Internet

Integration with other Google Products (Analytics and AdWords), ease of use and ramp up time for new users.

Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Consumer Services

Not alot of people use this software.

David M.
Administrator in Commercial Real Estate

We setup heap, mixpanel, calq, google analytics and sentry to trial various metrics/reporting. They all have similar API/SDK calls but heap ended up being the hardest to integrate by far due to its unnecessarily opinionated JS snippet making it incompatible...

 
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk Heap a QuestionContact Heap
Kate from G2 Crowd

Need help?

I can help.