Compare Google Tag Manager, Heap, and Indicative

 
Free
$0 per month
 
Enterprise
Custom
 
Free Trial
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 212 reviews)
8.5
(Based on 107 reviews)
8.2
(Based on 13 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 212 reviews)
8.2
(Based on 107 reviews)
8.3
(Based on 13 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 135 reviews)
9.1
(Based on 47 reviews)
Not enough data available
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 134 reviews)
8.5
(Based on 47 reviews)
Not enough data available
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 167 reviews)
8.5
(Based on 91 reviews)
8.8
(Based on 10 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 119 reviews)
8.5
(Based on 39 reviews)
Not enough data available
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 209 reviews)
8.9
(Based on 107 reviews)
7.6
(Based on 13 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
57.0%
28.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.6%
34.2%
57.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
8.8%
14.3%
 
Marketing and Advertising
38.2%
Internet
24.6%
Internet
22.2%
 
Internet
9.5%
Information Technology and Services
13.8%
Computer Software
22.2%
 
Computer Software
7.4%
Computer Software
13.8%
E-Learning
14.8%
 
Information Technology and Services
7.2%
Marketing and Advertising
13.0%
Telecommunications
7.4%
 
Retail
2.4%
Insurance
2.2%
Newspapers
7.4%
 
Other
35.3%
Other
32.6%
Other
25.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

For the most part, I think GTM is easy to use and navigate once you've used it a couple times

Justin A.
Agency in Marketing and Advertising

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a...

G2 Crowd User in Internet

I love that it feels like putting a simple Excel formula or SQL query together. It's very approachable without much technical knowledge. It takes very little time to teach a colleague how to start leveraging Indicative. Even though it's easy, there's a...

Most Helpful Critical Review
Most Helpful Critical Review
Colleen S.
Administrator in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

Chang C.
User in Computer Software

1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events. 2. Became pricy when...

G2 Crowd User

Would love to have more flexibility on how to categorize sessions.

 
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Kate from G2 Crowd

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