Compare Google Tag Manager vs IBM Digital Analytics

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comparison of Google Tag Manager vs. IBM Digital Analytics
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 228 reviews. IBM Digital Analytics rates 2.9/5 stars with 54 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 212 reviews)
7.0
(Based on 49 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 212 reviews)
6.0
(Based on 49 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 135 reviews)
5.7
(Based on 19 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 134 reviews)
7.0
(Based on 21 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 167 reviews)
6.3
(Based on 44 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 119 reviews)
7.1
(Based on 21 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 209 reviews)
3.9
(Based on 48 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
14.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.6%
36.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
50.0%
 
Marketing and Advertising
38.2%
Retail
16.9%
 
Internet
9.5%
Marketing and Advertising
16.9%
 
Computer Software
7.4%
Insurance
7.7%
 
Information Technology and Services
7.2%
Information Technology and Services
7.7%
 
Retail
2.4%
Internet
6.2%
 
Other
35.3%
Other
44.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
Bobby S.
User in Marketing and Advertising

Even if you're a coding wizard, GTM is still the best solution for installing pixels and javascript on a site.

G2 Crowd User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Mechanical or Industrial Engineering

There is a bit of a learning curve to understand how Google Tag Manager works.

G2 Crowd User in Higher Education

Retroactive reports are severely limited in scope. The 90 day custom date range limitation is very prohibitive. The inability to pull several months worth of reports at once is time consuming. The credit system for running reports is an obstacle as once...

 
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Kate from G2 Crowd

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