Compare Google Tag Manager vs IBM Digital Analytics

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comparison of Google Tag Manager vs. IBM Digital Analytics
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 222 reviews. IBM Digital Analytics rates 2.9/5 stars with 50 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 207 reviews)
6.8
(Based on 46 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 207 reviews)
5.8
(Based on 46 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 131 reviews)
5.4
(Based on 18 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 130 reviews)
6.9
(Based on 20 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 163 reviews)
6.1
(Based on 41 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 116 reviews)
7.0
(Based on 20 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 204 reviews)
3.7
(Based on 45 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
15.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.7%
34.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
50.0%
 
Marketing and Advertising
38.0%
Marketing and Advertising
18.0%
 
Internet
9.7%
Retail
18.0%
 
Computer Software
7.5%
Insurance
8.2%
 
Information Technology and Services
7.3%
Information Technology and Services
8.2%
 
Retail
2.4%
Internet
6.6%
 
Other
35.0%
Other
41.0%
Most Helpful Favorable Review
Most Helpful Favorable Review
Catherine D.
Administrator

I like that it lets me know when my website pages are firing correctly.

G2 Crowd User

Competitive benchmarks and advanced analytics which can make you stand out in this competitive market and help establish name

Most Helpful Critical Review
Most Helpful Critical Review
Colleen S.
Administrator in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

G2 Crowd User in Machinery

This is a very in depth software that is not user friendly. It's difficult to understand and catch on to, but with thorough training you can be able to navigate through this!

 
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Kate from G2 Crowd

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