Compare Google Tag Manager vs IBM DA

See this comparison of Google Tag Manager vs. IBM Digital Analytics based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 213 reviews. IBM Digital Analytics rates 2.8/5 stars with 46 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 199 reviews)
6.8
(Based on 44 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 200 reviews)
5.7
(Based on 44 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 131 reviews)
5.1
(Based on 17 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 130 reviews)
6.8
(Based on 19 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 159 reviews)
6.0
(Based on 39 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 117 reviews)
6.9
(Based on 19 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 197 reviews)
3.4
(Based on 43 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
52.1%
14.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.3%
32.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.6%
53.5%
 
Marketing and Advertising
39.7%
Retail
20.4%
 
Internet
9.2%
Marketing and Advertising
20.4%
 
Information Technology and Services
7.5%
Insurance
9.3%
 
Computer Software
6.4%
Internet
7.4%
 
Retail
2.5%
Computer Software
5.6%
 
Other
34.6%
Other
37.0%
Most Helpful Favorable Review
Most Helpful Favorable Review
Elaine S.
Administrator in Higher Education

Once you get the hang of creating triggers for your tags, it becomes so easy to manage all your scripts in a single place. That makes it so much easier to see all the tags you're using on your websites, and it also makes it much easier to give limited...

Daniel V.
User in Marketing and Advertising

The ability to manipulate reports and then identify outlying data and trends

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

LIsa R.
Consultant

That my data is continuously being tracked and feel like I am always being watched... tracked.

 
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