Compare Google Tag Manager vs IBM Digital Analytics

See this comparison of Google Tag Manager vs. IBM Digital Analytics based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 225 reviews. IBM Digital Analytics rates 2.9/5 stars with 49 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 211 reviews)
6.9
(Based on 47 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 212 reviews)
5.9
(Based on 47 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 138 reviews)
5.4
(Based on 18 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 137 reviews)
6.9
(Based on 20 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 168 reviews)
6.1
(Based on 42 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 122 reviews)
7.0
(Based on 20 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 209 reviews)
3.8
(Based on 46 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
53.1%
15.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.0%
33.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.8%
51.1%
 
Marketing and Advertising
40.3%
Retail
18.6%
 
Internet
9.5%
Marketing and Advertising
18.6%
 
Information Technology and Services
7.6%
Insurance
8.5%
 
Computer Software
6.6%
Internet
6.8%
 
Retail
2.4%
Computer Software
5.1%
 
Other
33.7%
Other
42.4%
Most Helpful Favorable Review
Most Helpful Favorable Review
Vert H.
Administrator in Photography

Having both our Google Analytics code and Facebook tracking pixel in the same place for easy management and implementation on our website. Managing these codes within a unified platform instead of customizing them in different places.

G2 Crowd User in Computer Software

IBM Digital Analytics allows you to come up with a good report design and it can also be automated. it is easier to implement IBM Digital Analytics as compared to other tools. IBM support team is very quick in troubleshooting so your activities will not...

Most Helpful Critical Review
Most Helpful Critical Review
Colleen S.
Administrator in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

G2 Crowd User in Marketing and Advertising

It's very expensive and not that much better than Google Analtyics. They keep changing their tool, but the last time I used it, it was in flash and took forever to load. Their real-time data is not that great. It's a pain to have to tag every link with...

 
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Kate from G2 Crowd

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