Compare Google Tag Manager vs IBM DA

See this comparison of Google Tag Manager vs. IBM Digital Analytics based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 192 reviews. IBM Digital Analytics rates 2.8/5 stars with 44 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 180 reviews)
6.6
(Based on 42 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 181 reviews)
5.5
(Based on 42 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 119 reviews)
5.1
(Based on 17 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 119 reviews)
6.8
(Based on 19 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 140 reviews)
5.8
(Based on 37 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 106 reviews)
6.9
(Based on 19 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 180 reviews)
3.3
(Based on 42 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
53.1%
14.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.9%
34.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.0%
51.2%
 
Marketing and Advertising
39.0%
Retail
21.6%
 
Internet
9.9%
Marketing and Advertising
17.6%
 
Information Technology and Services
8.4%
Insurance
9.8%
 
Computer Software
7.1%
Internet
7.8%
 
Hospital & Health Care
2.2%
Computer Software
5.9%
 
Other
33.4%
Other
37.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Computer Software

Google Tag Manager is helpful tool to easily manage various types of tags on a website for tracking and analytics in one place and easily integrates with other systems.

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Slava S.
Administrator in Internet

1. Coremetrics Monitor module allows to see real time retail statistics such as sales, products sold, marketing channels driving traffic as well as forecast where sales going to end up EOD. 2. Coremetrics Analytics is fairly flexible front end tool for...

Most Helpful Critical Review
Most Helpful Critical Review
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Colleen S.
Administrator in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

Jaspreet S.
User in Business Supplies and Equipment

Some of their products crash, and the interfaces are outdated. No customization. Lack of segmentation options in their main reporting suite Coremetrics report load response times were very poor

 
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Kate from G2 Crowd

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